Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Drake SJMC curriculum overview

1,609 views

Published on

Changes to the SJMC curriculum starting in fall 2015.

Published in: Education
  • Be the first to comment

  • Be the first to like this

Drake SJMC curriculum overview

  1. 1. SJMC Curriculum Update
  2. 2. Agenda • New Advertising curriculum (beginning Fall 2014) • New JMC and Arts & Sciences credit requirements (beginning Fall 2014) • New core SJMC curriculum (beginning Fall 2015) • New major curricula (beginning Fall 2015) – Strategic Political Communication – Magazine Media – Digital Media Production – News
  3. 3. The bottom line • Any changes in curriculum must benefit students, not disadvantage them in graduating in a timely manner. • Students graduate in the course of study/catalog in which they entered the SJMC. – Same classes or waiver of requirement. • But students can elect to change to the new curriculum if they want to. – They must complete the entire new curriculum (core and major).
  4. 4. • Students will work with their advisers and Carla to choose the best curriculum for them.
  5. 5. Advertising • Advertising core: JMC 57 Video Production, JMC 76 Ad Principles, JMC 113 Concepts in Consumer Awareness*, JMC 124 Copywriting and Content Design, JMC 145 Capstone • Advertising electives (2): JMC 117 Strategic Media Planning*, JMC 139 Ad Account Planning*, JMC 141 Strategic Message Design • Non-SJMC: Econ 2, Psy 1, Mktg 101 * New classes
  6. 6. New SJMC credit requirements (effective Fall 2014) • Maximum number of JMC credits (to graduate with 124 credits): 44 – Previously: 38 • Required non-JMC credits: 80 – Previously: 86 • Required Arts & Sciences credits: 48 – Previously: 65
  7. 7. New SJMC core (beginning Fall 2015) • JMC 30 Mass Media in a Global Society (3 cr.) • JMC 31 Multimedia Lab (1 cr.) • JMC 40 Pre-professional Workshop (1 cr.) • JMC 41 Financial Fundamentals for Communication Professionals* (1 cr.) • JMC 54 Reporting and Writing Principles (3 cr.) • JMC 55 Digital Strategies* (3 cr.) • JMC 59 Intro to Visual Communication (3 cr.) • JMC 104 Media Law and Ethics (3 cr.) • Plus POLS 1 (3 cr.) and an SCSS class (3 cr.)
  8. 8. New majors (beginning Fall 2015) • Strategic Political Communication • Magazine Media • Digital Media Production • News
  9. 9. Strategic Political Communication • Required classes: SJMC core classes, JMC 85 PR Principles, JMC 88 Intro to SPC*, JMC 123 PR Writing, JMC 143 PR Planning & Mgt., JMC 138 Organizational Public Affairs*, SCSR 128 Argumentation & Advocacy, POLS 113 American Electoral Process, POLS 116 Media & Modern Politics, JMC 147 capstone* • Methods (1): POLS 95, SCSS 159, STAT 50 • Electives (2): JMC 76, JMC 113, POLS 114, POLS 166 (or other JMC, POLS, SCSR class with advisor approval)
  10. 10. Journalism core: Magazine Media, News, Digital Media Production • SJMC core classes + • JMC 63 Video for Journalists* • JMC 105 Web Design
  11. 11. Specialization classes • Magazine Media: JMC 119 Magazine Publishing, JMC 70 Media Editing, JMC 91 Magazine Staff Writing, JMC 120 Feature Writing • Digital Media Production: JMC 57 Video Production, JMC 67 Digital Audio Writing & Production, JMC XX Photography* • News: JMC 70 Media Editing, JMC 98 Advanced Reporting, JMC 103 Public Affairs Reporting
  12. 12. The innovation: • Magazine Media, News and Digital Media Production majors collaborate in combined capstone – Create original, immersive multimedia content for web – Curate best SJMC work in all media
  13. 13. Journalism electives (menu of periodic offerings, including . . .) • Advanced video production • Advanced TV reporting • Producing TV sports • Documentary production • App design • Photography plus • Other SJMC classes as electives (i.e., PR, ad)
  14. 14. Questions?

×