5. Brief background
• Chris Kovac – Director of
Social Influence
(@chriskovac)
– Nicholson Kovac
– 14 yrs w/ interactive
marketing
– Pharma exp: 3M Health Care,
Pfizer, Merck, others
– Current blogger
– Like Twitter a lot
• (it has benefits)
6. 20 Clients
100 Brands
Philadelphia, Pennsylvania
Utica, New York
Harrison, Arkansas
Des Moines, Iowa
Toledo, Ohio Omaha, Nebraska
St. Paul, Minnesota
7. Social Media 101
• 3 Basic Components:
• Networks (relationships)
• Facebook, LinkedIn,
Twitter
• Communities
• Forums, games, Ning
• Content
• Blogs, multimedia
• Future
• Augmented reality, QR
13. Social Media Profiles
• Who has their own domain
name?
• Reserve your profiles (even if
you don’t plan to use)
– Blogs
• Wordpress, Tumblr, Blogger
– YouTube
– Twitter
– Flickr
– Facebook
• Prevent someone from
hijacking your name
• Use professionally, later
15. Personal vs. professional brands
• How can you separate
personal from
professional?
• Facebook
• LinkedIn
• Twitter
• Blogs
• Can be both…
• Forums
• Communities
17. Rules of thumb
• Please don’t post the
following:
• Sex
• Alcohol/drugs
• Personal stuff (break-ups)
• Professional:
• Having bad day/co-workers
• Why?
• Employers are looking
• You can’t take it back
• Could violate school policy
18. Privacy (protect it!)
• Facebook settings (they
change often)
• Is your profile public or
private?
• Protect your wall!
• Photo/tagging privacy
• Facebook location
• Location apps
• me360mobile
• Foursquare/Gowalla
• Scary story (or two)
22. Social Media for business
• Companies listen to the
marketplace conversations
• Company/brands
• Employees
• Competitors
• Issues
• They engage via social media
• Customer service
• Answer questions
• Solicit feedback
• Research
23. Engage with companies
• Read what companies & KOLs
(opinion leaders) are saying
• Follow them on
LinkedIn/Twitter
• Interact..ask questions
• Goal: get on their radar!
• Result: Internship…or
Employment!
24. Your personal brand
• Use social media to your
advantage !
• Be yourself, be nice
• Don’t be negative
• Networking can play a key
role
• Participate in LinkedIn
discussions, blogs too!
• Social Media Club of KC
(1400+)
25. Starting your personal branding
• Start with personal
experiences:
• Life in pharmacy school
• Transition to “real-
world”
• Experience with looking
for 1st job
• Share thoughts on your
industry issues
• Be proactive!
26. Potential result…
• Develop relationships
• Companies looking for
strong personal brands and
thought leadership
• Internships
• Full-time employment
• National recognition
• Be an expert!
30. Tips to remember
• Think before you post!
• Self-censorship
• Protect your privacy
• Networking can be very
powerful
• Employers are paying attention
• Start slowly
• Put your self out there per
your industry
• Interact with companies