UMKC Social Media Student Preso - School of Pharmacy

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Presentation to students of UMKC school of Pharmacy on social media pitfalls and opportunities to establish a personal brand.

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UMKC Social Media Student Preso - School of Pharmacy

  1. 1. Avoiding Social Media pitfalls & opportunities for personal branding
  2. 2. Did you post or check in?
  3. 3. Agenda • A little background on social media • Pitfalls & opportunities • How business uses social media • Your personal brand online • Q&A
  4. 4. Meeting Objective
  5. 5. Brief background • Chris Kovac – Director of Social Influence (@chriskovac) – Nicholson Kovac – 14 yrs w/ interactive marketing – Pharma exp: 3M Health Care, Pfizer, Merck, others – Current blogger – Like Twitter a lot • (it has benefits)
  6. 6. 20 Clients 100 Brands Philadelphia, Pennsylvania Utica, New York Harrison, Arkansas Des Moines, Iowa Toledo, Ohio Omaha, Nebraska St. Paul, Minnesota
  7. 7. Social Media 101 • 3 Basic Components: • Networks (relationships) • Facebook, LinkedIn, Twitter • Communities • Forums, games, Ning • Content • Blogs, multimedia • Future • Augmented reality, QR
  8. 8. Student Doctor Network
  9. 9. SDN – Pharmacy section
  10. 10. Social Media opportunities & pitfalls
  11. 11. Everything is on the record, forever…
  12. 12. See…
  13. 13. Social Media Profiles • Who has their own domain name? • Reserve your profiles (even if you don’t plan to use) – Blogs • Wordpress, Tumblr, Blogger – YouTube – Twitter – Flickr – Facebook • Prevent someone from hijacking your name • Use professionally, later
  14. 14. Walled Garden
  15. 15. Personal vs. professional brands • How can you separate personal from professional? • Facebook • LinkedIn • Twitter • Blogs • Can be both… • Forums • Communities
  16. 16. Would you want your Grandma to see it?
  17. 17. Rules of thumb • Please don’t post the following: • Sex • Alcohol/drugs • Personal stuff (break-ups) • Professional: • Having bad day/co-workers • Why? • Employers are looking • You can’t take it back • Could violate school policy
  18. 18. Privacy (protect it!) • Facebook settings (they change often) • Is your profile public or private? • Protect your wall! • Photo/tagging privacy • Facebook location • Location apps • me360mobile • Foursquare/Gowalla • Scary story (or two)
  19. 19. Foursquare story @ restaurant
  20. 20. Qik – Streaming online video
  21. 21. Using Social Media for professional success
  22. 22. Social Media for business • Companies listen to the marketplace conversations • Company/brands • Employees • Competitors • Issues • They engage via social media • Customer service • Answer questions • Solicit feedback • Research
  23. 23. Engage with companies • Read what companies & KOLs (opinion leaders) are saying • Follow them on LinkedIn/Twitter • Interact..ask questions • Goal: get on their radar! • Result: Internship…or Employment!
  24. 24. Your personal brand • Use social media to your advantage ! • Be yourself, be nice • Don’t be negative • Networking can play a key role • Participate in LinkedIn discussions, blogs too! • Social Media Club of KC (1400+)
  25. 25. Starting your personal branding • Start with personal experiences: • Life in pharmacy school • Transition to “real- world” • Experience with looking for 1st job • Share thoughts on your industry issues • Be proactive!
  26. 26. Potential result… • Develop relationships • Companies looking for strong personal brands and thought leadership • Internships • Full-time employment • National recognition • Be an expert!
  27. 27. Success!
  28. 28. Pharmalot.com – comments?
  29. 29. KevinMD.com “leading physician vioce”
  30. 30. Tips to remember • Think before you post! • Self-censorship • Protect your privacy • Networking can be very powerful • Employers are paying attention • Start slowly • Put your self out there per your industry • Interact with companies
  31. 31. Social Media Whitepaper
  32. 32. Let’s Connect! • ChrisKovac.com • @chriskovac (twitter) • ckovac@nicholsonkovac.com • http://www.linkedin.com/in/chris kovac • MobileLocalSocial.com • Slides on: www.SlideShare.net/chriskovac
  33. 33. Thank You for Attending! Q & A

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