Web Marketing And Social Media For Distributors Mark Graham   January 2010 Image credit http://www.flickr.com/photos/matth...
 
<ul><li>#ppaiexpo2010 </li></ul><ul><li>@RIGHTSLEEVE </li></ul>
www.stoptrunkslammers.com
In the next 90 minutes … <ul><li>What’s all the fuss about? </li></ul><ul><li>Specific social media tools </li></ul><ul><l...
A Social Media Primer <ul><li>Social media consists of online conversations between real people - customers, employees, ve...
Why Invest in Social Media?
New way of engaging clients
Point of Differentiation
Builds Trust
Cost Effective
Communication Tool of Next Generation
Distribution platform for your content
Thought Leadership in your Niche
Social Media Tools <ul><li>Blogs </li></ul><ul><li>Product Comments and Ratings </li></ul><ul><li>Online video - YouTube <...
Blogging Basics <ul><li>Be a storyteller </li></ul><ul><li>Be Authentic </li></ul><ul><li>Have Fun </li></ul>
blog.epromos.com
brandedmatters.com
swag20.com
Product Comments and Ratings <ul><li>Client ownership </li></ul><ul><li>Builds credibility with “real” comments </li></ul>...
 
<ul><li>Online video platform </li></ul><ul><li>Free distribution for your content </li></ul><ul><li>Anyone can be a star ...
 
<ul><li>What are you doing … right now? </li></ul><ul><li>140 characters  </li></ul><ul><li>“ You are who you follow” </li...
 
Proactive Sales Opportunities
Fan “shout-outs”
 
Fan “shout-outs”
Pitching for business  (not sure I personally like this approach, but you get the drift)
Effective PR Tool/Damage Control
<ul><li>Online photo sharing site </li></ul><ul><li>Tagging </li></ul><ul><li>Vehicle for promoting your corporate culture...
 
 
<ul><li>Online community of friends (social graph) </li></ul><ul><li>800 pound gorilla </li></ul><ul><li>Fan Pages & Group...
 
 
“ Bridging the gap between all generations of Promotional  Product professionals”
<ul><li>Online community of business contacts </li></ul><ul><li>Online resume </li></ul><ul><li>Great prospecting tool </l...
 
The Big Picture <ul><li>Social Media Bandwagon </li></ul><ul><li>We are all connected:  “The Social Graph” </li></ul><ul><...
 
Trust + Community = ROI <ul><li>“ ROI in the new economy is driven by how loyal and engaged your consumers are” </li></ul>...
BE WARNED!  Social Media is not for everyone. <ul><li>People will sniff out the fakers. Be authentic. </li></ul><ul><li>Be...
 
<ul><li>A meatball sundae is the unfortunate result of mixing two good ideas. </li></ul><ul><li>The meatballs are the foun...
RESOURCES (Web Sites) <ul><li>Social Media Marketing in a Traditional Industry (Mark Graham) . Click  here </li></ul><ul><...
Resources (Books) <ul><li>Tara Hunt  The Whuffie Factor </li></ul><ul><li>Chris Anderson  The Long Tail </li></ul><ul><li>...
@RIGHTSLEEVE
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Promotional Products and Social Media: The Big Picture

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An outline of the main social media platforms, how they apply to a promotional products company, and what pitfalls to avoid when joining online communities.

Mark Graham of RIGHTSLEEVE shares some of his experiences in this space and how they have applied to his promotional distributorship.

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Promotional Products and Social Media: The Big Picture

  1. 1. Web Marketing And Social Media For Distributors Mark Graham January 2010 Image credit http://www.flickr.com/photos/matthamm/2945559128
  2. 3. <ul><li>#ppaiexpo2010 </li></ul><ul><li>@RIGHTSLEEVE </li></ul>
  3. 4. www.stoptrunkslammers.com
  4. 5. In the next 90 minutes … <ul><li>What’s all the fuss about? </li></ul><ul><li>Specific social media tools </li></ul><ul><li>How to do this right </li></ul>
  5. 6. A Social Media Primer <ul><li>Social media consists of online conversations between real people - customers, employees, vendors - using websites or online platforms. </li></ul>Image credit http://www.flickr.com/photos/matthamm/2945559128
  6. 7. Why Invest in Social Media?
  7. 8. New way of engaging clients
  8. 9. Point of Differentiation
  9. 10. Builds Trust
  10. 11. Cost Effective
  11. 12. Communication Tool of Next Generation
  12. 13. Distribution platform for your content
  13. 14. Thought Leadership in your Niche
  14. 15. Social Media Tools <ul><li>Blogs </li></ul><ul><li>Product Comments and Ratings </li></ul><ul><li>Online video - YouTube </li></ul><ul><li>Microblogging - Twitter </li></ul><ul><li>Photo sharing - Flickr </li></ul><ul><li>Social networking - Facebook </li></ul><ul><li>Professional networking - LinkedIn </li></ul>
  15. 16. Blogging Basics <ul><li>Be a storyteller </li></ul><ul><li>Be Authentic </li></ul><ul><li>Have Fun </li></ul>
  16. 17. blog.epromos.com
  17. 18. brandedmatters.com
  18. 19. swag20.com
  19. 20. Product Comments and Ratings <ul><li>Client ownership </li></ul><ul><li>Builds credibility with “real” comments </li></ul><ul><li>Ability to quickly react to negative feedback </li></ul>
  20. 22. <ul><li>Online video platform </li></ul><ul><li>Free distribution for your content </li></ul><ul><li>Anyone can be a star </li></ul>
  21. 24. <ul><li>What are you doing … right now? </li></ul><ul><li>140 characters </li></ul><ul><li>“ You are who you follow” </li></ul><ul><li>Professional/mature demographic </li></ul><ul><li>See what people are saying about specific topics (incl. you)! </li></ul>
  22. 26. Proactive Sales Opportunities
  23. 27. Fan “shout-outs”
  24. 29. Fan “shout-outs”
  25. 30. Pitching for business (not sure I personally like this approach, but you get the drift)
  26. 31. Effective PR Tool/Damage Control
  27. 32. <ul><li>Online photo sharing site </li></ul><ul><li>Tagging </li></ul><ul><li>Vehicle for promoting your corporate culture </li></ul>
  28. 35. <ul><li>Online community of friends (social graph) </li></ul><ul><li>800 pound gorilla </li></ul><ul><li>Fan Pages & Groups </li></ul><ul><li>Emotional connection with your products </li></ul>
  29. 38. “ Bridging the gap between all generations of Promotional Product professionals”
  30. 39. <ul><li>Online community of business contacts </li></ul><ul><li>Online resume </li></ul><ul><li>Great prospecting tool </li></ul><ul><li>Online recommendations </li></ul>
  31. 41. The Big Picture <ul><li>Social Media Bandwagon </li></ul><ul><li>We are all connected: “The Social Graph” </li></ul><ul><li>Credibility and Building Social Capital: “Whuffie” </li></ul><ul><li>The Long Tail: Niche Marketing </li></ul><ul><li>Exercise some common sense </li></ul>
  32. 43. Trust + Community = ROI <ul><li>“ ROI in the new economy is driven by how loyal and engaged your consumers are” </li></ul><ul><li>Mitch Joel, Six Pixels of Separation </li></ul>
  33. 44. BE WARNED! Social Media is not for everyone. <ul><li>People will sniff out the fakers. Be authentic. </li></ul><ul><li>Be aware of the time commitment </li></ul><ul><li>Ensure your marketing is not out of sync. </li></ul><ul><li>You don’t want a meatball sundae </li></ul>
  34. 46. <ul><li>A meatball sundae is the unfortunate result of mixing two good ideas. </li></ul><ul><li>The meatballs are the foundation, the things we need (and sometimes </li></ul><ul><li>want). These are the commodities that so many businesses are built </li></ul><ul><li>on. </li></ul><ul><li>The sundae toppings (hot fudge and the like) are the New Marketing, </li></ul><ul><li>the social networks, Google, blogs and fancy stuff that make people all </li></ul><ul><li>excited. </li></ul><ul><li>The challenge most organizations face: they try to mix them. They </li></ul><ul><li>attempt to slap new marketing onto old and end up with nothing but a </li></ul><ul><li>failed website. </li></ul><ul><li>Excerpt from Seth Godin’s Meatball Sundae </li></ul>
  35. 47. RESOURCES (Web Sites) <ul><li>Social Media Marketing in a Traditional Industry (Mark Graham) . Click here </li></ul><ul><li>My Take on Twitter Click here </li></ul><ul><li>Seth Godin www.sethgodin.com </li></ul><ul><li>Twitterati www.twitterrati.com </li></ul><ul><li>Mashable www.mashable.com </li></ul><ul><li>ReadWriteWeb www.readwriteweb.com </li></ul>
  36. 48. Resources (Books) <ul><li>Tara Hunt The Whuffie Factor </li></ul><ul><li>Chris Anderson The Long Tail </li></ul><ul><li>Clay Shirky Here Comes Everybody </li></ul><ul><li>Joel Comm Twitter Power </li></ul><ul><li>Mitch Joel Six Pixels of Separation </li></ul>
  37. 49. @RIGHTSLEEVE

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