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What Chamber Professionals Should Know

Fortune 500 companies, small businesses and non-profit organizations are successfully using social media and social networking applications like Facebook, Twitter, Ning and You Tube to achieve key business objectives. Brave the "new" frontier and gather tips to help your members do the same.

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What Chamber Professionals Should Know

  1. 1. What Chamber Professionals Should Know About Social Media For VACCE Institute 2009 By: Cheryl Smith, IOM – CultureSmith Consulting
  2. 2. We’re Not in Kansas Anymore Creative Commons photo on Flickr by 3aodia
  3. 3. The Shift
  4. 4. Open Source Philosophy Creative Commons photo on Flickr by aussiegall
  5. 5. The News  Businesses don’t need you.  You BETTER be relevant.  Your message MUST be articulate and attention-getting! Department of Defense campaign, permission granted by Dan Horowitz
  6. 6. It’s What Chamber Professionals Do Best
  7. 7.  Facebook is adding between 450,000 to half a million users A DAY Field of Dreams  Twitter has experienced 1,382% year over year growth in February 2009  Twitter’s 35-49 year old users made up 3 million unique users in February 2009 (almost 42% of the entire audience)  LinkedIn’s US unique site visitors grew 22% in Jan 09 (over Dec 08) and time spent on site doubled (96.8M minutes vs. 47.6M) Source – Nielsen Online & Tech Crunch; Creative Commons photos on Flickr by manyhighways
  8. 8. Some Tips  If you postpone having a baby until you’re ready…  Don’t Check Common Sense at Login  Start out small, but start!  Include in Acceptable Use policies
  9. 9. Creative Commons graphic “Conversation Prism” on Flickr by Brian Solis
  10. 10. Fill in the Blanks  Covey said it best, “Begin with ______ _____ ___ ________”  Create SMART __________ S M A R T
  11. 11. Start Your Engines
  12. 12. What Gets Measured Gets Done NEW METRICS  Reduction in marketing costs  Visibility/Traffic, followers, friends  Loyalty/Feed subscriptions, group members, RT, Fan pages, positive mentions  Engagement – Comments, replies, direct messages, wall posts Creative Commons photo on Flickr by wiccked  Influence
  13. 13. According to Micah Baldwin at Mashable
  14. 14. Resources  Problogger dot net  Copyblogger dot com  Successful-blog dot com  Chris Brogan dot com
  15. 15. But Wait, There’s More!  Should Chambers Be Expected To Have a Presence in Social Media?  Not an Expert?  Five Ways Your Chamber Can Use Twitter  Twitter Tools for Chambers Source: Curt Moss &Weblink International
  16. 16. Connect with Me, Please Cheryl Smith, IOM President, CultureSmith Consulting 434.258.2448