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UX design. What, how and why.
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UX design. What, how and why.

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Short presentation I made to introduce bitmama's Information Interaction Design team. It goes through what is UX design, how it is carried out and why it is useful (mainly in terms of ROI).

Short presentation I made to introduce bitmama's Information Interaction Design team. It goes through what is UX design, how it is carried out and why it is useful (mainly in terms of ROI).

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UX design. What, how and why. UX design. What, how and why. Presentation Transcript

  • User
    eXperience.
    design
  • What?


  • Design is not just what it looks like
    and feels like. Design is how it works.
    Steve Jobs
  • Good
  • Great
  • Insanely
    Great
  • 5metrics
  • Learnability
  • Efficiency
  • © kate at yr own risk
    Memorability
  • Errors
  • Satisfaction


  • I’ve been amazed at how often those
    outside the discipline of design
    assume that what designers do is
    decoration. Good design is
    problemsolving.
    Jeff Veen
  • Whatweseeis
    Visual Design
  • Butwhatwedon’t seeis
    90%


  • Design is so critical it should be on the agenda of every meeting in every single department.
    Tom Peters
  • How?
  • Deliverables
  • Assessments
  • Interviews
  • SiteMaps
  • Flow Charts
  • Wireframes
  • Why?


  • Business success is always defined by the quality of the overall customer experience.
    Forrester Research, 2001
  • Websites that are hard to use frustrate customers, forfeit revenue and erode brands.
    Forrester Research, 1998


  • Good design is the most important way to differentiate ourselves from our competitors.
    Samsung CEO YunJong Yong, 2004


  • Savings
    “Cost-Justifying usability” Bias & Mayhew , 1994
    HumanFactors International, 2001
  • Development
    Phase
    Deployment
    Phase
    Requirements
    Phase
    Design Alternatives
    Time cost
    per change
    8h
    per change
    32h
    per change
  • Deployment
    Phase
    Requirements
    Phase
    20changes
    *
    35$per hour
    *
    *
    8hper change
    32hper change
    5,600$
    22,400$
  • Savings
    $16,800
  • Extra
    Income
    “The $300 Million Button” Jared M. Spool, 2009
  • or
    Register
    E-mail Address
    Password
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    Checkout
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    I’m notheretoenterinto a relationship. I just wanttobuysomething.
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    They’ll pester me with marketing messages I do not want to hear of, I’m sure
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    Which e-mail did I usehere?
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    Register
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    You do not need to create an account to make purchases on our site.
    Simply click Continue to proceed to checkout.
    To make your future purchases even faster you can create an account during checkout
    or
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    Checkout
    Login
    Continue
  • Extra Income
    $300,000,000
    out of $25 billion sales
  • Who?
  • Marco Catani
    Serena Facchinetti
    Giacomo Grassi
    Michele Iovino
    Matteo Polato
  • www.bitmama.it