The document discusses the critical role of design in enhancing user experience and driving business success, emphasizing that design is fundamentally about problem-solving rather than mere decoration. It cites various industry experts to illustrate that good design impacts customer satisfaction, usability, and competitiveness, while also highlighting potential cost savings in the design process. Ultimately, a focus on user experience can lead to significant financial gains for businesses.

1. UsereXperience.design

2. What?

3. “ ”Design is not just what it looks likeand feels like. Design is how it works.Steve Jobs

4. Good

5. Great

6. InsanelyGreat

7. 5metrics

8. Learnability

9. Efficiency

10. © kate at yr own riskMemorability

11. Errors

12. Satisfaction

13. “ ”I’ve been amazed at how often thoseoutside the discipline of designassume that what designers do isdecoration. Good design isproblemsolving.Jeff Veen

14. WhatweseeisVisual Design

15. Butwhatwedon’t seeis90%

16. “ ”Design is so critical it should be on the agenda of every meeting in every single department.Tom Peters

17. How?

19. Deliverables

20. Assessments

21. Interviews

22. SiteMaps

23. Flow Charts

24. Wireframes

25. Why?

26. “ ”Business success is always defined by the quality of the overall customer experience.Forrester Research, 2001

27. Websites that are hard to use frustrate customers, forfeit revenue and erode brands.Forrester Research, 1998“ ”

28. Good design is the most important way to differentiate ourselves from our competitors.Samsung CEO YunJong Yong, 2004“ ”

29. Savings“Cost-Justifying usability” Bias & Mayhew , 1994HumanFactors International, 2001

30. DevelopmentPhaseDeploymentPhaseRequirementsPhaseDesign AlternativesTime cost per change8hper change32hper change

31. DeploymentPhaseRequirementsPhase20changes*35$per hour**8hper change32hper change5,600$22,400$

32. Savings$16,800

33. ExtraIncome“The $300 Million Button” Jared M. Spool, 2009

34. orRegisterE-mail AddressPasswordForgot password?CheckoutLoginI’m notheretoenterinto a relationship. I just wanttobuysomething.

35. orRegisterE-mail AddressPasswordForgot password?CheckoutLoginThey’ll pester me with marketing messages I do not want to hear of, I’m sure

36. orRegisterE-mail AddressPasswordForgot password?CheckoutLoginWhich e-mail did I usehere?

37. orRegisterE-mail AddressPasswordE-mail AddressPasswordForgot password?CheckoutLoginYou do not need to create an account to make purchases on our site. Simply click Continue to proceed to checkout. To make your future purchases even faster you can create an account during checkoutorForgot password?CheckoutLoginContinue

38. Extra Income$300,000,000out of $25 billion sales

39. Who?

40. Marco CataniSerena FacchinettiGiacomo GrassiMichele IovinoMatteo Polato

41. www.bitmama.it