Social perception is a complex process by which individuals understand and interpret objects, people, and events based on selective attention, prior knowledge and experiences. It involves encoding external stimuli, storing and retrieving memories, and forming evaluations that influence behavior and help navigate social interactions. Perception is shaped by internal schemata and determines how people perceive events, others, and themselves, with implications for work life including hiring decisions and managerial activities.

1. Social Perception
Individual Behavior in Organizations

2. What’s
Perception?
It’s …

3. WHAT WE SEE ?

4. HOW WE
FEEL?

5. WHAT WE THINK ABOUT ?

6. WHAT WE UNDERSTAND ?

8. It’s a process…
Objects
interpret
Perception
understand
society

9. A simple process…
see People
Objects or
Animals
understand
Examples…

12. So…
What about social
perception??

13. A special & complicated process:
Retrieval
and
Storage and response
retention
Encoding
and
simplification
Selective
attention/
comprehension

15. Also a little process…
encoding Encoding
Schemata outcomes:
evaluation

17. Event Memory
Person Memory
Semantic Memory

18. In the In the
life job
Determine whether or
Influence our behavior not you get a job after
an interview
Affect a wide variety of
managerial
Help us navigate our
activities, organizational
way through life
processes, and quality-
of-life issues

19. It’s the window
through which we
all
observe, interpret, a
nd prepare our
responses to people
and events.

20. The graphics in slide 8, 9,13, 15, 17, and 18 are
made by myself.
All others pictures are from :
http://www.flickr.com/