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Social Perception
  Individual Behavior in Organizations
What’s
 Perception?



         It’s …
WHAT WE SEE ?
HOW WE
FEEL?
WHAT WE THINK ABOUT ?
WHAT WE UNDERSTAND ?
It’s a process…


                               Objects
                  interpret

 Perception
                  understand
                               society
A simple process…



                    see      People
   Objects                     or
                             Animals
                understand



                              Examples…
So…
What about social
perception??
A special & complicated process:



                                                 Retrieval
                                                 and
                                   Storage and   response
                                   retention

                  Encoding
                  and
                  simplification

     Selective
     attention/
     comprehension
Also a little process…




                   encoding    Encoding
   Schemata                   outcomes:
                              evaluation
Event Memory


 Person Memory


Semantic Memory
In the                          In the
  life                           job
                                         Determine whether
         Influence our
                                         or not you get a job
         behavior
                                         after an interview




                                         Affect a wide variety
                                         of managerial
         Help us navigate our            activities,
         way through life                organizational
                                         processes, and
                                         quality-of-life issues
It’s the window
through which we
all observe,
interpret, and
prepare our
responses to people
and events.

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Social perception