Social Media for Fun and Profit
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Social Media for Fun and Profit

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Presented to AMOA on October 1, 2011.

Presented to AMOA on October 1, 2011.

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  • Many to many
  • Most important thing:PEOPLE being socialSame rules applySocial means relationships, friendships, and trust
  • Set up as an individual profile

Social Media for Fun and Profit Social Media for Fun and Profit Presentation Transcript

  • Social Media forFun and Profit
    October 1, 2011
    Photo credit: http://www.flickr.com/photos/flavor32/2476211327/
  • Chas Grundy
    Director of Interactive Marketing
    University of Notre Dame
    chas@grundyhome.com
    @chasgrundy
  • Small business owner…
    …and chief marketing officer.
    Photo credit: http://www.flickr.com/photos/kovenkin/3965865576/
  • Photo credit: http://www.flickr.com/photos/jdanvers/3985204797/
  • Photo credit: http://sports.espn.go.com/nfl/preview07/news/story?id=2973338
  • Marketing begins with strategy, not social media.
    Photo credit: http://www.flickr.com/photos/kovenkin/3965865576/
  • AUDIENCE
    Photo credit: http://www.flickr.com/photos/indrarado/5558892445
  • Personas identify key traits, characteristics, habits, and attitudes of a target audience.
  • Developing a Persona
    Age range or average age
    Male or female
    Education level
    Average income
    Where do they live?
    What car do they drive?
    When do they work?
    How long is their commute?
    Are they likely to be married?
    Do they have children?
  • GOALS
  • The Dream
    A whole mess o’ customers
    You
    Your Friends
    Their Friends
  • Social Media
    (a definition)
    People using technology to be social
  • Word of mouth is hot.
    Photo credit: http://www.flickr.com/photos/swirlingthoughts/181995076/

  • Marketing is a tax you pay for being unremarkable.

    Robert Stephens, founder, Geek Squad
    Photo credit: http://www.flickr.com/photos/kovenkin/3965865576/
  • Remarkable Stories
  • Who are the characters?
    What was wrong?
    Where’s the suspense?
    What went right?
    What’s next?
    Tell a story.
  • Figure out your budget
    Photo credit: http://www.flickr.com/photos/ramberto/2707661395/
  • How many people do you have?
    How much time can they spend?
    How tech-savvy are they?
    How good at communication?
    Photo credit: http://www.flickr.com/photos/27369469@N08/2661018158/
  • An Example Social Media Plan
    Retain customers by maintaining a presence throughout the week before customers go to the bars on the weekend.
    Facebook, website
    Reach new customers by offering incentives to highly connected social media users.
    Target users on Twitter
    Build relationships with existing customers by creating a destination for recurring visits and engagement.
    Website, blog
  • Facebook
    700 million users and still growing
    Nearly everyone is on Facebook
    Use Pages, not Profiles
    Lots of apps and integrations
  • Google+
  • Google+
    Now competing with Facebook
    Far fewer users
    Established ____ 2011
    Privacy, Features, Flexibility
    Don’t Be Evil
    No commercial entities (yet)
  • Twitter
  • Twitter
    98% of Americans know about Twitter, but only 7% use it.
    The “not a social network” social network
    My favorite social network
    Sounds more preposterous than it is
    Quality, not quantity
    Use Tweetdeckto consume the fire hose
  • Twitter
    twitter.com/search
    Search for content, conversations, users
    tweepsearch.com
    Find other users
    twilert.com
    Get notified when conversations happen
  • Blog
  • Blog
    Search engines
    Customer relationships
    Can use as your website
    Requires time investment
    Gotta feed the beast
    Good content vs. lots of content
  • http://www.facebook.com/profile.php?id=1604163467&sk=wall
  • http://www.facebook.com/Coast.Entertainment1?ref=sgm
  • http://www.facebook.com/pages/American-Alpha-Inc/197612570263361
  • MEASURE
    Photo credit: http://www.flickr.com/photos/usnavy/5387296797/
  • Setting Up Goals
  • Google Analytics is free and powerful. Use it.
    google.com/analytics
  • How influential are you?
  • Thanks!
    email
    chas@grundyhome.com
    blog
    grundyhome.com
    twitter
    @chasgrundy
    facebook
    facebook.com/chasgrundy
    linkedin
    linkedin.com/in/chasgrundy