Personas identify key traits, characteristics, habits, and attitudes of a target audience.
Developing a Persona Age range or average age Male or female Education level Average income Where do they live? What car do they drive? When do they work? How long is their commute? Are they likely to be married? Do they have children?
Who are the characters? What was wrong? Where’s the suspense? What went right? What’s next? Tell a story.
Figure out your budget Photo credit: http://www.flickr.com/photos/ramberto/2707661395/
How many people do you have? How much time can they spend? How tech-savvy are they? How good at communication? Photo credit: http://www.flickr.com/photos/27369469@N08/2661018158/
An Example Social Media Plan Retain customers by maintaining a presence throughout the week before customers go to the bars on the weekend. Facebook, website Reach new customers by offering incentives to highly connected social media users. Target users on Twitter Build relationships with existing customers by creating a destination for recurring visits and engagement. Website, blog
Facebook 700 million users and still growing Nearly everyone is on Facebook Use Pages, not Profiles Lots of apps and integrations
Twitter 98% of Americans know about Twitter, but only 7% use it. The “not a social network” social network My favorite social network Sounds more preposterous than it is Quality, not quantity Use Tweetdeckto consume the fire hose
Twitter twitter.com/search Search for content, conversations, users tweepsearch.com Find other users twilert.com Get notified when conversations happen