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Social Media for Fun and Profit
Social Media for Fun and Profit
Social Media for Fun and Profit
Social Media for Fun and Profit
Social Media for Fun and Profit
Social Media for Fun and Profit
Social Media for Fun and Profit
Social Media for Fun and Profit
Social Media for Fun and Profit
Social Media for Fun and Profit
Social Media for Fun and Profit
Social Media for Fun and Profit
Social Media for Fun and Profit
Social Media for Fun and Profit
Social Media for Fun and Profit
Social Media for Fun and Profit
Social Media for Fun and Profit
Social Media for Fun and Profit
Social Media for Fun and Profit
Social Media for Fun and Profit
Social Media for Fun and Profit
Social Media for Fun and Profit
Social Media for Fun and Profit
Social Media for Fun and Profit
Social Media for Fun and Profit
Social Media for Fun and Profit
Social Media for Fun and Profit
Social Media for Fun and Profit
Social Media for Fun and Profit
Social Media for Fun and Profit
Social Media for Fun and Profit
Social Media for Fun and Profit
Social Media for Fun and Profit
Social Media for Fun and Profit
Social Media for Fun and Profit
Social Media for Fun and Profit
Social Media for Fun and Profit
Social Media for Fun and Profit
Social Media for Fun and Profit
Social Media for Fun and Profit
Social Media for Fun and Profit
Social Media for Fun and Profit
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Social Media for Fun and Profit

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Presented to AMOA on October 1, 2011.

Presented to AMOA on October 1, 2011.

Published in: Business, Technology
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  • Many to many
  • Most important thing:PEOPLE being socialSame rules applySocial means relationships, friendships, and trust
  • Set up as an individual profile
  • Transcript

    • 1. Social Media forFun and Profit
      October 1, 2011
      Photo credit: http://www.flickr.com/photos/flavor32/2476211327/
    • 2. Chas Grundy
      Director of Interactive Marketing
      University of Notre Dame
      chas@grundyhome.com
      @chasgrundy
    • 3.
    • 4. Small business owner…
      …and chief marketing officer.
      Photo credit: http://www.flickr.com/photos/kovenkin/3965865576/
    • 5.
    • 6. Photo credit: http://www.flickr.com/photos/jdanvers/3985204797/
    • 7. Photo credit: http://sports.espn.go.com/nfl/preview07/news/story?id=2973338
    • 8. Marketing begins with strategy, not social media.
      Photo credit: http://www.flickr.com/photos/kovenkin/3965865576/
    • 9. AUDIENCE
      Photo credit: http://www.flickr.com/photos/indrarado/5558892445
    • 10. Personas identify key traits, characteristics, habits, and attitudes of a target audience.
    • 11. Developing a Persona
      Age range or average age
      Male or female
      Education level
      Average income
      Where do they live?
      What car do they drive?
      When do they work?
      How long is their commute?
      Are they likely to be married?
      Do they have children?
    • 12. GOALS
    • 13. The Dream
      A whole mess o’ customers
      You
      Your Friends
      Their Friends
    • 14. Social Media
      (a definition)
      People using technology to be social
    • 15. Word of mouth is hot.
      Photo credit: http://www.flickr.com/photos/swirlingthoughts/181995076/
    • 16.
      Marketing is a tax you pay for being unremarkable.

      Robert Stephens, founder, Geek Squad
      Photo credit: http://www.flickr.com/photos/kovenkin/3965865576/
    • 17. Remarkable Stories
    • 18.
    • 19. Who are the characters?
      What was wrong?
      Where’s the suspense?
      What went right?
      What’s next?
      Tell a story.
    • 20. Figure out your budget
      Photo credit: http://www.flickr.com/photos/ramberto/2707661395/
    • 21. How many people do you have?
      How much time can they spend?
      How tech-savvy are they?
      How good at communication?
      Photo credit: http://www.flickr.com/photos/27369469@N08/2661018158/
    • 22. An Example Social Media Plan
      Retain customers by maintaining a presence throughout the week before customers go to the bars on the weekend.
      Facebook, website
      Reach new customers by offering incentives to highly connected social media users.
      Target users on Twitter
      Build relationships with existing customers by creating a destination for recurring visits and engagement.
      Website, blog
    • 23. Facebook
      700 million users and still growing
      Nearly everyone is on Facebook
      Use Pages, not Profiles
      Lots of apps and integrations
    • 24. Google+
    • 25. Google+
      Now competing with Facebook
      Far fewer users
      Established ____ 2011
      Privacy, Features, Flexibility
      Don’t Be Evil
      No commercial entities (yet)
    • 26. Twitter
    • 27. Twitter
      98% of Americans know about Twitter, but only 7% use it.
      The “not a social network” social network
      My favorite social network
      Sounds more preposterous than it is
      Quality, not quantity
      Use Tweetdeckto consume the fire hose
    • 28. Twitter
      twitter.com/search
      Search for content, conversations, users
      tweepsearch.com
      Find other users
      twilert.com
      Get notified when conversations happen
    • 29. Blog
    • 30. Blog
      Search engines
      Customer relationships
      Can use as your website
      Requires time investment
      Gotta feed the beast
      Good content vs. lots of content
    • 31. http://www.facebook.com/profile.php?id=1604163467&sk=wall
    • 32.
    • 33. http://www.facebook.com/Coast.Entertainment1?ref=sgm
    • 34. http://www.facebook.com/pages/American-Alpha-Inc/197612570263361
    • 35.
    • 36. MEASURE
      Photo credit: http://www.flickr.com/photos/usnavy/5387296797/
    • 37. Setting Up Goals
    • 38. Google Analytics is free and powerful. Use it.
      google.com/analytics
    • 39.
    • 40. How influential are you?
    • 41.
    • 42. Thanks!
      email
      chas@grundyhome.com
      blog
      grundyhome.com
      twitter
      @chasgrundy
      facebook
      facebook.com/chasgrundy
      linkedin
      linkedin.com/in/chasgrundy

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