Create a strategy for social media


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Create a strategy for social media

  1. 1. By Deborah Chaddock Brown <ul><li>Creating a Customer-Focused </li></ul><ul><li>Social Media Strategy </li></ul><ul><li>Attendees will learn how to: </li></ul><ul><li>Identify their primary goals for social media </li></ul><ul><li>Determine their audience and the specific value they bring </li></ul><ul><li>Create a brand strategy that incorporates all online accounts </li></ul><ul><li>Determine personal commitment </li></ul><ul><ul><li>What they’ll do </li></ul></ul><ul><ul><li>How often they’ll do it </li></ul></ul><ul><li>Fit their social media participation into their jam-packed day </li></ul><ul><li>Determine the value of a Policy for Social Media for their company </li></ul>
  2. 2. Social Media Questionnaire 2 What is your goal – what do you hope to accomplish with social media? (circle all that apply) Build Credibility Create a Community Listen for Feedback Grow Sales Market events Network Who are you trying to reach? (circle all that apply) Peers Customers Prospects What is your unique story – in 140 characters or less. What results do you produce? Who do you help? I help _______________ achieve ______________________________.
  3. 3. Social Media Questionnaire 3 What amount of time are you willing to commitment to social media? One hour daily One hour weekly One hour 2 or 3 times a week Not ready to commit yet Prioritize your social media vehicle of choice (1 = most important) ____ Twitter ____ LinkedIn ____ Facebook ____ Blogging _____ Other
  4. 4. My Social Media Accounts 4 Delicious Digg Stumble Upon Dim Dim Go to Meetings Squidoo Ning Vehicle User Name Password Blog: Blog: Flickr YouTube Twitter Facebook LinkedIn Password User Name Vehicle
  5. 5. Social Media Brand Overview 5 Brand: Social Media Site Map Why You Are Unique Problem You Solve Who You Help Brand Description
  6. 6. Social Media Primary $$$ites 6 Newsletter Products Membership Site Blog Website Primary Money Sites $ Source URL
  7. 7. Social Media Secondary Sites 7 Facebook Primary Secondary Sites Point to Primary Sites Twitter LinkedIn Facebook Fan Page $ SOURCE URL
  8. 8. Social Media Resource Sites 8 $ Source URL Other YouTube Channel Flickr Account Internet Resource Sites Point to Primary Sites
  9. 9. 9 Create One Form for Each Brand
  10. 10. Social Media Menu 10
  11. 11. Social Media Strategy example 11 20x/mo x Write a blog post – MBM 1x/day Facebook – status update 2x/mo LinkedIn – ask or answer a question 1x/week LinkedIn – start a discussion in a group or participate in one 2x/day Twitter update and retweets x Comment on other blog posts 12x/mo 3x/week Write a blog post - Home 2x/day Check Google and Twitter for mentions Monthly Weekly Daily
  12. 12. My Social Media Strategy 12 Write a blog post Other: Facebook – status update LinkedIn – ask or answer a question LinkedIn – start a discussion in a group or participate in one Twitter update and retweets Comment on other blog posts Google Alerts and Twitter for mentions Monthly Weekly Daily
  13. 13. Fitting Social Media in Your Life 13 <ul><li>Determine your goals </li></ul><ul><li>Select the vehicles you will embrace fully </li></ul><ul><li>Set a day and time commitment </li></ul><ul><li>Put it on the calendar </li></ul><ul><li>Keep the appointment </li></ul><ul><li>When the time is up STOP </li></ul>
  14. 14. Policy for Social Media 14 <ul><li>December 1, 2009 FTC ruling on Endorsements </li></ul><ul><li>Customers look to connect with individuals </li></ul><ul><li>Expand your buzz impact </li></ul><ul><li>Define the social media sandbox </li></ul><ul><li>Give your associates a voice </li></ul><ul><li>Visit: </li></ul>
  15. 15. <ul><li> Social Media resource center </li></ul><ul><li>FTC Ruling on Endorsements and Testimonials </li></ul><ul><li> Measure the effectiveness of social media. </li></ul><ul><li> Example of a social media strategy from Duct Tape Marketing </li></ul><ul><li>Fitting social media into your schedule: </li></ul><ul><li>Policies for Social Media: </li></ul>Resources 15