coinopspace.com Social Network 1,100+ members
thepinballblog.com Blog about 466 subscribers,
pinball industry 2,000 visitors/
rotheblog.com Blog for coin‐op 5,000 visitors/
collectors and month
These slides are available at
The world used to be a big place.
Communication was in-person and limited by geography.
One to one, took forever
One to one, somewhat faster
One to one, very fast
One to many
Many to many
The world is a much smaller place today.
Most important thing:PEOPLE being socialSame rules applySocial means relationships, friendships, and trust
There are social networking ground rules:Act like a person – have a personality – don’t sell if I’m not wanting to buy – provide value
What if this guyshowedup to your cookout and tried to sell you a car?
YouTube: how-to videos, video blogs, etc.
Go where your audience is.
Your website is still the hub – where people come back to interact with your business.