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Social Networking for Business
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Presented to the Amusement and Music Operators Association (AMOA) training conference on October 31, 2009.
Chas GrundyFollow
Technology, Storytelling, Leadership in Higher Ed at University of Notre DameAdvertisement
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Social Networking for Business
- Social Networking as a Business Tool! October 31, 2009!
- Is Social Media a Fad? embedded video h0p://www.youtube.com/watch?v=sIFYPQjYhv8
- Reach You Your Friends Their Friends
- Social Media (a defini)on) People using technology to be social
- Listen Contribute Promote
- Who is your audience and where can you find them?
- Set up a Linkedin Profile 50 million users
- Sign up for Facebook 300 million users 130 friends/user
- Search Twitter search.Twi4er.com Search the content of tweets TweepSearch Find Twi0er users by profile, locaNon
- Start a Blog Your very own soapbox: use it wisely. Wordpress.com Blogger.com Typepad.com Gain followers and become an expert.
- Be a YouTube Star 2nd largest search engine in the world
- Niche coinopspace.com Social Network 1,100+ members thepinballblog.com Blog about 466 subscribers, pinball industry 2,000 visitors/ month rotheblog.com Blog for coin‐op 5,000 visitors/ collectors and month fans
- Your Website
- What happens when they get to your website?
- ROI
- Free Web AnalyNcs Tool: h4p://google.com/analy;cs
- Thanks! email chas@grundyhome.com blog grundyhome.com twi0er twi0er.com/chasgrundy facebook facebook.com/chasgrundy linkedin linkedin.com/in/chasgrundy These slides are available at h0p://grundyhome.com/speaking/
Editor's Notes
- The world used to be a big place.
- Communication was in-person and limited by geography.
- One to one, took forever
- One to one, somewhat faster
- One to one, very fast
- One to many
- Many to many
- The world is a much smaller place today.
- Most important thing:PEOPLE being socialSame rules applySocial means relationships, friendships, and trust
- There are social networking ground rules:Act like a person – have a personality – don’t sell if I’m not wanting to buy – provide value
- What if this guyshowedup to your cookout and tried to sell you a car?
- YouTube: how-to videos, video blogs, etc.
- Go where your audience is.
- Your website is still the hub – where people come back to interact with your business.
- What’s your call to action?
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