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How to use social media for marketing
and networking
Presenter – Michael Gwyther
mick@yumstudio.com.au
@mickgwyther
http://www.facebook.com/michael.gwyther
http://www.linkedin...
Straw Poll
A I have a personal Facebook account
B

I

have

a

company

page or group
C Both B & C
D I am not using Facebo...
What is Social Media?
Social Media Features
• Profile
• Friends/Connections
• Discussions/Comment
s
• Sharing within &
between social
networks
•...
Networking

Photo Credit: http://www.flickr.com/photos/41346951@N05/5983981845/
CC:http://creativecommons.org/licenses/by/...
Pics

Res
ourc
es

Social
Network
Posts
Eve
nts

Website

Cele
brat
e
Twitter
LinkedIn
Facebook
Instagram
YouTube
Photo Credit: http://www.flickr.com/photos/41346951@N05/5983981845/
CC:http://...
What is Twitter?
What is YouTube?
Video hosting & sharing
platform

Photo Credi thttp://www.flickr.com/photos/57567419@N00/7496669132/
Photo Credi thttp://www.flickr.com/photos/57567419@N00/7496669132/
YouTube enhancements

Photo Credi thttp://www.flickr.com/photos/57567419@N00/7496669132/
Why YouTube?

Photo Credi thttp://www.flickr.com/photos/57567419@N00/7496669132/
Photo Credi thttp://www.flickr.com/photos/57567419@N00/7496669132/
Twitter Profile
Twitter Followers
Twitter “Stream”
Twitter Lists
What is Facebook?
• Users
• Profile
• Groups
• Connecting
Facebook Interface – News feed
LinkedIn Profile
LinkedIn Connections
LinkedIn “Stream”
LinkedIn Groups
Photo Credit: http://www.flickr.com/photos/41346951@N05/5983981845/
CC:http://creativecommons.org/licenses/by/2.0/
Photo Credit: http://www.flickr.com/photos/41346951@N05/5983981845/
CC:http://creativecommons.org/licenses/by/2.0/
Facebook usage
Facebook usage
Groups & Pages for training &
marketing
Group
Community of people with a
common interest
Page
A brand or entity of which t...
Using SM in Training
Face to
Face to
Face
Face
Self
Self
Paced
Paced
Online
Online
Facilitated
Facilitated
Blended Learning
Face to Face
Content

Activities

Assessment

Self Paced

Online
Facilitated
Training – Methods
•
•
•
•
•
•

Use Group
Discussion threads
Class notes and links to supporting information
Course Feedba...
Training – Principles
• Assess
• Sharing/Prior
Knowledge
• Workplace
application
• Short readings
• Mix up the activities
...
Training – Training Principles
•
•
•
•

Intervening
Weaving
Add value
Share your
experience
• Good posters
• Follow up lur...
Training – Placement
Training – Knowledge Building
Training – Industry Knowledge
Training – Live Learning Events
Training – Communities of Practice
What’s your use for SM?
Marketing your business
•
•
•
•
•

Be found
Connect
Promote
Generate Leads
Leverage other social
media & marketing
• Train...
Create a community around your
business
Measurement and analysis
Third Party Tools - Mobile
Third Party Tools - Hootsuite
Social Media Policy – all Users
• Protect
Confidentiality
• Identity
• Copyright
• Endorsements
• Privacy
• Conduct
• Term...
Social Media Policy – all Staff
•
•
•
•
•
•

Best Practices
Facts
Respect
Audience
Personal
Photos & Videos
List of useful links:
http://www.youtube.com/watch?v=0eUeL3n7fDs
http://practicalsocialmedia.com/facebook-training/faceboo...
Any Questions?
CCA eLearning Presentation 2 How to use social media for marketing and networking
CCA eLearning Presentation 2 How to use social media for marketing and networking
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CCA eLearning Presentation 2 How to use social media for marketing and networking

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CCA eLearning Presentation 2 How to use social media for marketing and networking

  1. 1. How to use social media for marketing and networking
  2. 2. Presenter – Michael Gwyther mick@yumstudio.com.au @mickgwyther http://www.facebook.com/michael.gwyther http://www.linkedin.com/profile/view? id=20201325
  3. 3. Straw Poll A I have a personal Facebook account B I have a company page or group C Both B & C D I am not using Facebook Facebook
  4. 4. What is Social Media?
  5. 5. Social Media Features • Profile • Friends/Connections • Discussions/Comment s • Sharing within & between social networks • Multimedia • Blogs
  6. 6. Networking Photo Credit: http://www.flickr.com/photos/41346951@N05/5983981845/ CC:http://creativecommons.org/licenses/by/2.0/
  7. 7. Pics Res ourc es Social Network Posts Eve nts Website Cele brat e
  8. 8. Twitter LinkedIn Facebook Instagram YouTube Photo Credit: http://www.flickr.com/photos/41346951@N05/5983981845/ CC:http://creativecommons.org/licenses/by/2.0/
  9. 9. What is Twitter?
  10. 10. What is YouTube? Video hosting & sharing platform Photo Credi thttp://www.flickr.com/photos/57567419@N00/7496669132/
  11. 11. Photo Credi thttp://www.flickr.com/photos/57567419@N00/7496669132/
  12. 12. YouTube enhancements Photo Credi thttp://www.flickr.com/photos/57567419@N00/7496669132/
  13. 13. Why YouTube? Photo Credi thttp://www.flickr.com/photos/57567419@N00/7496669132/
  14. 14. Photo Credi thttp://www.flickr.com/photos/57567419@N00/7496669132/
  15. 15. Twitter Profile
  16. 16. Twitter Followers
  17. 17. Twitter “Stream”
  18. 18. Twitter Lists
  19. 19. What is Facebook? • Users • Profile • Groups • Connecting
  20. 20. Facebook Interface – News feed
  21. 21. LinkedIn Profile
  22. 22. LinkedIn Connections
  23. 23. LinkedIn “Stream”
  24. 24. LinkedIn Groups
  25. 25. Photo Credit: http://www.flickr.com/photos/41346951@N05/5983981845/ CC:http://creativecommons.org/licenses/by/2.0/
  26. 26. Photo Credit: http://www.flickr.com/photos/41346951@N05/5983981845/ CC:http://creativecommons.org/licenses/by/2.0/
  27. 27. Facebook usage
  28. 28. Facebook usage
  29. 29. Groups & Pages for training & marketing Group Community of people with a common interest Page A brand or entity of which there are “fans Privacy, Audience, Communication
  30. 30. Using SM in Training Face to Face to Face Face Self Self Paced Paced Online Online Facilitated Facilitated
  31. 31. Blended Learning Face to Face Content Activities Assessment Self Paced Online Facilitated
  32. 32. Training – Methods • • • • • • Use Group Discussion threads Class notes and links to supporting information Course Feedback Student reflection Post-classroom events (extended learning using Blended approach) • Quizzes • Group tasks/activities/brainstorming/problems • Communities of practice
  33. 33. Training – Principles • Assess • Sharing/Prior Knowledge • Workplace application • Short readings • Mix up the activities • Build on postings
  34. 34. Training – Training Principles • • • • Intervening Weaving Add value Share your experience • Good posters • Follow up lurkers • Hand over topic ideas
  35. 35. Training – Placement
  36. 36. Training – Knowledge Building
  37. 37. Training – Industry Knowledge
  38. 38. Training – Live Learning Events
  39. 39. Training – Communities of Practice
  40. 40. What’s your use for SM?
  41. 41. Marketing your business • • • • • Be found Connect Promote Generate Leads Leverage other social media & marketing • Training
  42. 42. Create a community around your business
  43. 43. Measurement and analysis
  44. 44. Third Party Tools - Mobile
  45. 45. Third Party Tools - Hootsuite
  46. 46. Social Media Policy – all Users • Protect Confidentiality • Identity • Copyright • Endorsements • Privacy • Conduct • Terms
  47. 47. Social Media Policy – all Staff • • • • • • Best Practices Facts Respect Audience Personal Photos & Videos
  48. 48. List of useful links: http://www.youtube.com/watch?v=0eUeL3n7fDs http://practicalsocialmedia.com/facebook-training/facebook-training-tutorial-how-touse-facebook-questions-for-business/ http://www.youtube.com/watch?v=8iQLkt5CG8I http://www.justice.vic.gov.au/home/about+us/our+values+and+behaviours/social+med ia+policy/ http://www.facebook.com/help/399262596797358/
  49. 49. Any Questions?

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