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univ of johannesburg
univ of johannesburg
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Introduction to Social Media Social MediaTools Social Media Campaign Prepared for the Sonoma County Peer Outreach Coalition
Purpose ofToday To help you formulate your own social media campaign, and to be knowledgeable in the tools used to support your campaign.
Icebreaker Activity
What is Social Media? What is a Social Media Campaign? Fact or Crap Game! Measuring Success WebQuest of Social Media Campaigns Social Media Landscape
Worlds Collide Account Sign Up Facebook Twitter Steps to Creating a Campaign Plan Next Steps
What is Social Media?
WikipediA "a term used to describe the type of media that is based on conversation and interaction between people online.Where media means digital words, sounds & pictures which are typically shared via the internet and the value can be cultural, societal or even financial."
http://www.youtube.com/watch?v=SgNIIUD_oQg
"a term used to describe the type of media that is based on conversation and interaction between people online.Where media means digital words, sounds & pictures which are typically shared via the internet and the value can be cultural, societal or even financial."
What is a Campaign?
What is a Campaign? a campaign is a marketing effort to sell, promote, raise awareness
…to sell, promote, raise awareness… of what?
A social media campaign is marketing "X" USING social media. What is a Social Media Campaign?
What isYour X?
Measuring Success WhenYour Best Isn’t Good Enough
Measure Each Goal Determine Small Goals to AchievingYour X
Less is More. UnlessYou’re Standing Next ToThe One With More.Then Less Just Looks Pathetic.
Campaign EndWorld Hunger Small Measurable Goal Raise enough money to feed 50 families in Sonoma County in 30 days. Social Media STRATEGY •Ask daily for donations on 3 sites. •Ask friends to share donor link with 5 people •Share video about family in need. •Feature those that donate on blog daily.
Common Metrics (metrics is a “fancy” word for stats) Publish/Posting Friends/Followers Subscriptions Comments/Posts Visits to Pages UniqueVisits ClickThrough Rates Donations * influence & perception Shares/Retweets Referrals (links to you) Activity/Likes Surveys/Polls use date ranges
MetricTools Built inTools facebook followers Likes views 3rd Party Apps google analytics bitly survey monkey survey gizmo twitter apps facebook apps Agency Reporting referral source referral stats
WebQuest! Pair Up or Work Individually 10-15min to complete SuccessfulCampaigns
Share Back The name and purpose of the campaign. Did you like the campaign? What was the campaign's greatest strength? What was the campaigns greatest weakness? What would you do different? Ideas to steal?
overview of Social Media CampaignTools
What Makes a Piece of Technology Social?
two way communication two way communication Here’s my content! OMG! Its awesome! Thanks! Actually it Sucks!
Goals Audience Manageable
http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/
Facebook: 25% of 400 million: 100million MySpace: 42% of 110 million: 46.2 million Bebo: 50% of 12.8 million: 6.4 million Twitter: 20% of 15 million: 3 million
WhatWillYou Use? Publish Discuss Share Social Network Microblog Lifestream Select tools based upon what you want to accomplish & your audience. Tools HELP you reach your goals, & ultimately X.
BREAK
http://www.youtube.com/watch?v=SxuYdzs4SS8
Private vs. Professional
facebook.com tumblr.com twitter.com Signup Accounts
Follow http://www.facebook.com/scpoc http://scpoc.tumblr.com http://twitter.com/scpoc http://scpoc.yolasite.com/
Ways to Attract Fans/Likes Invites Listen & Respond Relationships & Partnerships Add links website/blogs/newsletter FacebookAds Like Other Pages Contests / 500th fan Add FB address in email/cards
PromoteYour Page - Like Button - Activity Feed - Like Box - Live Stream http://developers.facebook.com/plugins
Popular Apps Links Video/YouTube Twitter Photo/Flickr Use SelectiveTwitter FDML Page Maps Fan Appz MyTop Fanz SlideShare My Countdown DivShare WARNING: Don’t just randomly add apps.
Page Examples girleffect ONE AFSPnational Unicef SierraClub www.facebook.com /
FinalTips Have MoreThan 1 Admin Have non-admins post/comment Add Google Analytics to Page Use Facebook “insights” Conduct Polls (get temperature/measure) Post photos, videos, links Use same username with other sites Large Logo 200 X 600 3 Posts a Day is Good Ask Fans to Suggest New Members Ask Questions
http://www.youtube.com/watch?v=tTN9We8unmU&feature=related
Why ? Find Resources Find Organizational Partnerships Form Relationships Learn Content Learn Social Media Share Stay Current
http://www.howcast.com/videos/149055-How-To-Use-Twitter
Twitter Communication Tweet: #tag Reply: @username Mention: via @username Retweet: RT @username Direct Message: DM @username
Tips Tweet mix of professional w/personal Use hashtags Retweet others Thank when RT
Tips Use search tool (review tweets, bios) follow Follow based on current following/followers Reuse content Customize background/profile
Twit Pic BubbleTweet Bitly TweetDeck HootSuite Twinfluence Twitalyzer Twtpoll Twitter Applications Twhirl
LISTEN Comment Leave Links
me me me me me me resource support How r u? affirmation BAD GOOD
Because Making It Look Good Now Is More Important Than Providing Adequate Support Later
Step 1 DefineYour X Step 2 IdentifyYour Audience Step 3 Set Small Measurable Goals to Achieve X Step 4 Strategize • Identify approaches/tools Step 5 Implement Plan Step 6 Assess/Adapt Plan
MuchWork RemainsTo Be Done Before We Can Announce OurTotal FailureTo Make Any Progress
Next Steps?
Final Questions

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