Usability Testing On A Budget


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How to pull off some usability testing Presented at eduWEB Conference 2009

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  • Who does testing now? How often? (weekly, monthly, every project, never?)
  • 3 reasons my team talked about, but never actually did any testing
  • Not worried about statistically significant, no confidence intervals, not representative samples
  • Development site: “Donate to Notre Dame” and “How much for alumni football lottery?”
  • Don’t let your users be the designers.
  • Don’t let users put themselves in someone else’s shoes.That’s your job and you’re a lot better at it.
  • Swallow your pride and let users surprise you
  • Usability Testing On A Budget

    1. 1. Budget Usability Testing<br />or<br />More Testing, Fewer Excuses<br />Chas Grundy<br />University of Notre Dame<br />eduWeb 2009<br />
    2. 2. Why bother testing?<br />Testing helps you discover problems<br />before they can publicly humiliate you.<br />
    3. 3. Why bother testing?<br />
    4. 4. Why bother testing?<br />
    5. 5. Why bother testing?<br />
    6. 6. If it&apos;s a pain to do, you probably won&apos;t do it.<br />
    7. 7. The Rules<br />1. Little or no money (&lt; $50)<br />2. Little or no time (&lt; 2 hours)<br />3. Little or no expertise (could start today)<br />
    8. 8. Screw the scientific method<br />
    9. 9. Learning Something is Better Than Learning Nothing<br />
    10. 10. Learning<br />What do you want to learn?<br />How can you learn it?<br />Who can you learn it from?<br />When to test?<br />
    11. 11. Test early, test often<br />Writing and Editing<br />Content into Website<br />Review Website<br />Content Planning<br />Testing<br />Launch Website<br />Design Mockups<br />Build Templates<br />Test<br />Test<br />Test<br />Test<br />Test<br />Test<br />
    12. 12. You can test anything<br />Paper Prototypes<br />Wireframes<br />Mockups<br />Pages<br />Live sites<br />Competitors’ websites<br />
    13. 13. Designing Your Tests<br />Get task-oriented<br />Don’t give away the answer<br />There are no right and wrong answers<br />Let the user do the talking<br />Don’t ask open-ended questions<br />
    14. 14. People will create opinions if you ask for them.<br />
    15. 15. What users say isn&apos;t what they do.<br />I hate scrolling.<br />I would never click there.<br />Nobody would do that.<br />
    16. 16. Objection: Speculation!<br />
    17. 17. Everything you do could be wrong.<br />
    18. 18. It&apos;s not good enough just to learn, you have to take action<br />Analysis – reviewing the results<br />Fix the obvious<br />Do a special test for the hard stuff<br />Re-test to make sure you got it right<br />
    19. 19. Design once, increment forever<br />
    20. 20. Test early, test often<br />At the end of the project is too late!<br />
    21. 21. The Actual Tests - Tools<br />Windows<br />Camtasia ($179) *<br />Morae ($1,120) *<br />Jing Pro ($15)<br />Windows Media Encoder (free)<br />Mac<br />Silverback ($50)<br />Screenflow ($90) *<br />Jing Pro ($15)<br />Any screencasting/recording tool can work.<br />* educational discount<br />
    22. 22. Resources<br />Don’t Make Me Think, Steve Krug<br />, Jakob Nielsen<br /><br />Start a Usability Testing Program in 5 Days<br /><br />More:<br /><br />
    23. 23. So long and thanks for all the fish<br />Chas Grundy<br />University of Notre Dame<br />twitter @chasgrundy<br />blog<br />email<br />