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Super Scary Social Media

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Super Scary Social Media

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Originally titled "Innovations in IT and Social Media: Connecting to Recruit, Enroll and Support Students in Study Abroad" (which is a very long and boring title), this was a 75-minute talk on social media for study abroad professionals at the <a>IES Abroad</a> conference in Chicago on October 14, 2010.

Originally titled "Innovations in IT and Social Media: Connecting to Recruit, Enroll and Support Students in Study Abroad" (which is a very long and boring title), this was a 75-minute talk on social media for study abroad professionals at the <a>IES Abroad</a> conference in Chicago on October 14, 2010.

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Super Scary Social Media

  1. 1. Innovations in IT and Social Media: Connecting to Recruit, Enroll and Support Students in Study Abroad<br />
  2. 2. Super Scary Social Media<br />
  3. 3. “Need a paramedic on corner of John Wesley Dobbs and Jackson st. Woman on the ground unconscious. PlsReTweet”<br />Atlanta, May 2009<br />
  4. 4. Is Social Media a Fad?<br />http://www.youtube.com/watch?v=lFZ0z5Fm-Ng<br />
  5. 5.
  6. 6.
  7. 7.
  8. 8.
  9. 9.
  10. 10.
  11. 11.
  12. 12.
  13. 13. Reach<br />You<br />Your Friends<br />Their Friends<br />
  14. 14.
  15. 15. Social Media<br />(a definition)<br />People using technology to be social<br />
  16. 16.
  17. 17.
  18. 18.
  19. 19. Who is your audience and where can you find them?<br />
  20. 20. Start a Blog<br />Your very own soapbox: use it wisely.<br />Wordpress.com<br />Blogger.com<br />Typepad.com<br />Gain followers and become an expert.<br />
  21. 21. Create a Facebook page<br />400 million users<br />130 friends/user<br />
  22. 22. Search Twitter<br />search.Twitter.com<br />Search the content of tweets<br />TweepSearch.com<br />Find Twitter users by profile, location<br />
  23. 23. Set up a Linkedin Profile<br />75 million users<br />
  24. 24. Be a YouTube Star<br />2nd largest search engine in the world<br />
  25. 25. Your Website<br />
  26. 26.
  27. 27. Information travels at the speed of Twitter<br />
  28. 28. Boston.com: A resident takes photos of a building damaged in Talca, Chile, Saturday, Feb. 27, 2010. (AP Photo/Sebastian Martinez)<br />
  29. 29. Thanks!<br />email<br />chas@grundyhome.com<br />blog<br />grundyhome.com<br />twitter<br />twitter.com/chasgrundy<br />facebook<br />facebook.com/chasgrundy<br />linkedin<br />linkedin.com/in/chasgrundy<br />

Editor's Notes

  • The world used to be a big place.
  • One to one, took forever
  • One to one, somewhat faster
  • One to one, very fast
  • One to many
  • Many to many
  • The world is a much smaller place today.
  • Communication was in-person and limited by geography.
  • Most important thing:PEOPLE being socialSame rules applySocial means relationships, friendships, and trust
  • There are social networking ground rules:Act like a person – have a personality – don’t sell if I’m not wanting to buy – provide value
  • What if this guyshowedup to your cookout and tried to sell you a car?
  • YouTube: how-to videos, video blogs, etc.
  • Your website is still the hub – where people come back to interact with your business.
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