http://www.bing.com/search?q=madonna&go=&form=QBLH&qs=n Looks at the relationships between the ten blue links. Table of contents built into the side, completely algorithmically built.
http://www.youtube.com/watch?v=5YGc4zOqozo A disgruntled musician puts to words his frustration with United Airlines’s customer service. This video went viral immediately.
I believe that social networks will be like air. I’m not talking about social networking SITES like Facebook or MySpace. I’m talking about the relationships that each one of us has to the people who are important in our lives. I imagine a future where those connections will be anywhere and everywhere when and where you need them. And that they will be essential to our lives, like air. And without it in sufficient supply, we will feel not quite whole. We will look back in 5 years and think, wasn’t it quaint that we had to GO someplace to be social. So I believe that social networks will be like air – everywhere, and essential to your life.
Track transactions, not even reviews.
The key is to focus on the relationships and connections that are enabled, not the technologies. Think about the kind of relationship that you want. Do you want it to be short term and transaction, or long-term and intimate? To help you think about this, I have a simple idea.
Source: Screenshot taken from demonstration
Comcast is a cable provider in the US, and they have a reputation for poor service. They use Twitter to talk with people who are having problems. I used this site and Frank took great care of me. He is changing the face of Comcast, one tweet at a time.
Starbucks has a site where people can make suggestions on how they should improve. The key difference is that the suggestions are public, and people can vote for their favorite suggestions. Here’s an example of automatic ordering. Note that there is a status update here “Under Review”.
How To Prepare For The Future Of Search
How To Prepare For The
Future Of Search Charlene Li Altimeter Group August 13, 2009 For slides, send an email to [email_address]
Media6 identifies who is closest
to you – your “network neighbor” “ Lisa” buys on NineWest.com Media6 maps “network neighbors” based on visits to profile sites via browser cookies (no PII involved) 2 1 3 NineWest ads are shown to Lisa’s closest friends, without identifying or involving Lisa
The rise of the personal
CPC/CPM <ul><li>Augment CPC/CPM with social data like: </li></ul><ul><li>- Influence </li></ul><ul><li>Number of friends </li></ul><ul><li>Influence among friends </li></ul><ul><li>Number of influential friends </li></ul>
Summary <ul><li>Social networks will be
like air. </li></ul><ul><li>People must be at the center of your search strategy – not keywords. </li></ul><ul><li>Deepen relationships with social technologies. </li></ul><ul><li>Be ready to give up control – you have no choice. </li></ul>