SlideShare a Scribd company logo
@aysunakarsu @searchdatalogy #seocamp
The Road To A More Secure Web
Aysun Akarsu 10 March 2017 #SEOCamp Paris
@
@aysunakarsu @searchdatalogy #seocamp
Aysun Akarsu / Search Data Strategist
Digital data strategist specialized in technical and architectural SEO wanting to
help companies in making data driven decisions to generate more search traffic.
12 Years in Search Data Analysis
Founder & Blogger of SearchDatalogy
https://www.searchdatalogy.com/blog/
@aysunakarsu @searchdatalogy #seocamp
https://www.theguardian.com/info/developer-blog/2016/nov/29/the-guardian-has-moved-to-https
@aysunakarsu @searchdatalogy #seocamp
HTTPS
@aysunakarsu @searchdatalogy #seocamp
TLS
@aysunakarsu @searchdatalogy #seocamp
Transport Layer Security (TLS)
■ Secure Sockets Layer (SSL)
■ Transport Layer Security (TLS)
■ TLS replaced SSL
@aysunakarsu @searchdatalogy #seocamp
TLS Protocol / Authentication
Bob Alice
@aysunakarsu @searchdatalogy #seocamp
TLS Protocol / Encryption
Bob Alice
@aysunakarsu @searchdatalogy #seocamp
TLS Protocol / Integrity
Bob Alice
@aysunakarsu @searchdatalogy #seocamp
Good For What?
@aysunakarsu @searchdatalogy #seocamp
HTTPS HyperText Transfer Protocol Secure 1/2
Protects
■ Integrity of the website
■ Privacy and security of the user
@aysunakarsu @searchdatalogy #seocamp
HTTPS HyperText Transfer Protocol Secure 2/2
Requirement For
■ HTTP2 Protocol
■ Explicit user opt-in
■ Amp-ad, amp-embed, amp-video, amp-form, amp-iframe
Enables Powerful Features
■ Accessing user’s geolocation, taking pictures, recording video
■ Offline app experiences and notifications (Service Workers)
Enables Referrer Data (from HTTPS sites)
@aysunakarsu @searchdatalogy #seocamp
HTTPS As Google’s Mission
@aysunakarsu @searchdatalogy #seocamp
Google Explains
"Security is a top priority at Google. We are investing and working to make sure
that our sites and services provide modern HTTPS by default. We're committed to
making the web a safer place not only for Google users, but for all users. HTTPS
makes it difficult for Internet Service Providers, governments and others to
watch what you're doing online."
@aysunakarsu @searchdatalogy #seocamp
How Google Motivates HTTPS Migration 1/2
By SEO
@aysunakarsu @searchdatalogy #seocamp
How Google Motivates HTTPS Migration 2/2
By Chrome
■ Supporting HTTP2 on Chrome only if encrypted
■ Marking HTTP sites as Non Secure on Chrome
@aysunakarsu @searchdatalogy #seocamp
Top Sites
HTTPS migration dates
@aysunakarsu @searchdatalogy #seocamp
Among Top Sites
Google was one of the
■ First in moving on HTTPS
■ Last bringing HTTP Strict Transport Security(HSTS) to Google. (HSTS is
brought only to www.google.com on 27/07/2016)
@aysunakarsu @searchdatalogy #seocamp
HTTPS Across Google
According to Google's statistics, 86 percent of requests sent from around the world to
Google's servers used encrypted connections by mid February 2017. That was 47
percent at the end of 2013.Google has done a good job in terms of HTTPS at its own
side.
@aysunakarsu @searchdatalogy #seocamp
HTTPS In Google Index
SMX Advanced on 23/06/2016
http://searchengineland.com/key-takeaways-google-ama-rankbrain-panda-pengui
n-bots-252506
@aysunakarsu @searchdatalogy #seocamp
HTTPS Usage On Chrome
Percentage of pages loaded over HTTPS
Percentage of browsing time spent on HTTPS websites
Desktop users load more than
half of the pages they view
over HTTPS and spend
two-thirds of their time on
HTTPS pages.
@aysunakarsu @searchdatalogy #seocamp
HTTPS On Top 100 Non Google Sites
Google shared the data concerning a list
of top 100 non Google sites on the
Internet and their HTTPS states in
February 2016.
According to Google the sites in this list
accounts for approximately 25% of all
website traffic worldwide.
@aysunakarsu @searchdatalogy #seocamp
HTTPS On 1M Top Sites
@aysunakarsu @searchdatalogy #seocamp
TLS Certificates
@aysunakarsu @searchdatalogy #seocamp
Type Of TLS Certificates 1/2
TLS Certificates by Validation Level
■ Domain Validation TLS Certificates
■ Organization Validation TLS Certificates
■ Extended Validation TLS Certificates
@aysunakarsu @searchdatalogy #seocamp
Type Of TLS Certificates 2/2
TLS Certificates by Secured Domains
■ Single-name TLS Certificates
■ Wildcard TLS Certificates
■ Multi-Domain TLS Certificates
@aysunakarsu @searchdatalogy #seocamp
Free Certificates / Let’s Encrypt
Pros
■ Free (Accepts donations)
■ Sponsored by leading companies
Cons
■ TLS Configuration
■ Don’t provide wildcard certificates
■ Provide only domain-validated certificates. No future plans to provide
Organization Validation or Extended Validation Certificates.
■ Renewals
@aysunakarsu @searchdatalogy #seocamp
Free Certificates / Caddy Server
Pros
■ Free (Asks for donations)
■ Automatic Renewals
■ No TLS configuration
Cons
■ Don't provide wildcard certificates
■ Don't provide Organization Validation or Extended Validation Certificates.
■ It is the new kid in town.
@aysunakarsu @searchdatalogy #seocamp
HSTS
@aysunakarsu @searchdatalogy #seocamp
HSTS
Strict-Transport-Security: max-age=31536000; includeSubDomains; preload
In seconds
Optional
(Recommended)
Optional
HSTS lets a website tell web browsers that it should only be communicated with
using HTTPS instead of using HTTP.
HSTS eliminates HTTP → HTTPS redirects
@aysunakarsu @searchdatalogy #seocamp
chrome://net-internals/#hsts
@aysunakarsu @searchdatalogy #seocamp
Chrome HSTS Preload List
https://chromium.googlesource.com/chromium/src/+/master/net/http/transport_sec
urity_state_static.json
{ "name": "wikipedia.org", "include_subdomains": true, "mode": "force-https" },
{ "name": "www.facebook.com", "include_subdomains": true, "mode": "force-https", "pins": "facebook" },
{ "name": "facebook.com", "mode": "force-https", "pins": "facebook" },
{ "name": "twitter.com", "mode": "force-https", "pins": "twitterCom" },
{ "name": "www.twitter.com", "include_subdomains": true, "mode": "force-https", "pins": "twitterCom" },
@aysunakarsu @searchdatalogy #seocamp
Before Moving
@aysunakarsu @searchdatalogy #seocamp
Choose Well Your IT Infrastructure
@aysunakarsu @searchdatalogy #seocamp https://istlsfastyet.com/
@aysunakarsu @searchdatalogy #seocamp https://istlsfastyet.com/
@aysunakarsu @searchdatalogy #seocamp
If Using SNI
Check Web Servers & Browsers Support
http://caniuse.com/#search=sni
@aysunakarsu @searchdatalogy #seocamp
Consider HTTP2
https://www.nginx.com/blog/supporting-http2-google-chrome-users/
@aysunakarsu @searchdatalogy #seocamp
Plan Only HTTPS Migration
https://www.seroundtable.com/google-url-structures-https-23084.html
@aysunakarsu @searchdatalogy #seocamp
No Access To Users & Bots
@aysunakarsu @searchdatalogy #seocamp
Get & Configure TLS Certificate On Staging Server
■ Certificate from a reliable CA offering technical support.
■ Choose a 2048-bit key.
@aysunakarsu @searchdatalogy #seocamp
Collect Data
■ Production Site’s Crawl
■ Staging Site’s Crawl
■ Analytics Tools e.g. Google Analytics
■ Google Search Console
■ Web Server Logs
■ External Links e.g. Majestic
@aysunakarsu @searchdatalogy #seocamp
Analyze Data (Production)
■ Error Pages
■ Crawl Waste
■ Low Quality Content Pages
■ Orphan Pages
@aysunakarsu @searchdatalogy #seocamp
Analyze Data (Staging)
On each page check
■ Status Code
■ Scheme(Protocol) on the URL of the page
■ Scheme(Protocol) on the URLs of the links, web assets (images, tracking,
ads, js etc)
■ Canonical tag
■ Hreflang tag
■ Meta tags (e.g. noindex, nofollow)
■ HTTP Headers
■ Content
@aysunakarsu @searchdatalogy #seocamp
Prepare
■ Migration Section Planning (If moving in sections)
■ URL Mapping List
■ URL Monitoring List
■ Sitemaps (HTTP, HTTPS)
@aysunakarsu @searchdatalogy #seocamp
Check The TLS Certificate
https://www.sslshopper.com/ssl-checker.html#hostname=www.searchdatalogy.com
@aysunakarsu @searchdatalogy #seocamp
Check Common Configuration & Security Flaws
https://www.ssllabs.com/ssltest/analyze.html?d=www.searchdatalogy.com
@aysunakarsu @searchdatalogy #seocamp
Register
Google Search Console
https://example.com
https://www.example.com
https://m.example.com (If mobile on the origin)
https://en.example.com (If subdomains on the origin)
https://www.example.com/en/ (If directories on the origin)
@aysunakarsu @searchdatalogy #seocamp
Configure (On The Destination Site)
Google Search Console
Replicate Origin’s Configuration
■ URLs Parameters
■ Geotargeting
■ Disavow
■ Preferred domain
Submit Sitemaps
Analytics Tools e.g. Google Analytics Configuration
@aysunakarsu @searchdatalogy #seocamp
Ready?
@aysunakarsu @searchdatalogy #seocamp
Access To Users & Bots
@aysunakarsu @searchdatalogy #seocamp
Implement Redirects
HTTP → HTTPS
@aysunakarsu @searchdatalogy #seocamp
Data
Collect & Analyze
■ Production Site’s Crawl
■ Web Server Logs
■ Analytics Tools e.g. Google Analytics
@aysunakarsu @searchdatalogy #seocamp
Update URLS
■ Profile Links (e.g. Facebook, Twitter,LinkedIn)
■ Owned Media
■ Partner Sites
■ Ad Campaigns
@aysunakarsu @searchdatalogy #seocamp
After
@aysunakarsu @searchdatalogy #seocamp
Data
■ Production Site’s Crawl
■ Sitemaps Crawl
■ Web Server Logs
■ Analytics Tools e.g. Google Analytics
■ Google Search Console
■ External Links
COLLECT
MONITOR
ANALYZE
@aysunakarsu @searchdatalogy #seocamp
Implement HSTS
■ Send HSTS headers with a short max-age.
Strict-Transport-Security: max-age=300; includeSubDomains
■ Increase slowly the HSTS max-age.
Strict-Transport-Security: max-age=86400; includeSubDomains
■ If no impact on audience and search engines consider being added to the
Chrome HSTS preload list.
Strict-Transport-Security: max-age=31536000; includeSubDomains; preload
@aysunakarsu @searchdatalogy #seocamp
“Protecting less sensitive sites strengthens the protections of more sensitive sites.”
https://https.cio.gov/
“The good we secure for ourselves is precarious and uncertain until it is secured for
all of us and incorporated into our common life.”
Jane Addams

More Related Content

What's hot

Deep crawl the chaotic landscape of JavaScript
Deep crawl the chaotic landscape of JavaScript Deep crawl the chaotic landscape of JavaScript
Deep crawl the chaotic landscape of JavaScript
Onely
 
AMP - SMX München 2018
AMP - SMX München 2018AMP - SMX München 2018
AMP - SMX München 2018
Bastian Grimm
 
On-Page SEO EXTREME - SEOZone Istanbul 2013
On-Page SEO EXTREME - SEOZone Istanbul 2013On-Page SEO EXTREME - SEOZone Istanbul 2013
On-Page SEO EXTREME - SEOZone Istanbul 2013
Bastian Grimm
 
10 Things Web Designers tend to forget when doing SEO
10 Things Web Designers tend to forget when doing SEO10 Things Web Designers tend to forget when doing SEO
10 Things Web Designers tend to forget when doing SEO
Timon Hartung
 
10 Things Webdesigners tend to do Wrong in SEO - SMX 2014
10 Things Webdesigners tend to do Wrong in SEO  - SMX 201410 Things Webdesigners tend to do Wrong in SEO  - SMX 2014
10 Things Webdesigners tend to do Wrong in SEO - SMX 2014
Timon Hartung
 
Accelerated Mobile - Beyond AMP
Accelerated Mobile - Beyond AMPAccelerated Mobile - Beyond AMP
Accelerated Mobile - Beyond AMP
Jono Alderson
 
10 Tips to make your Website lightning-fast - SMX Stockholm 2012
10 Tips to make your Website lightning-fast - SMX Stockholm 201210 Tips to make your Website lightning-fast - SMX Stockholm 2012
10 Tips to make your Website lightning-fast - SMX Stockholm 2012
Bastian Grimm
 
How Data Science can boost your SEO ?
How Data Science can boost your SEO ?How Data Science can boost your SEO ?
How Data Science can boost your SEO ?
Vincent Terrasi
 
Implementing schema.org in the JSON-LD format with Google Tag Manager
Implementing schema.org in the JSON-LD format with Google Tag ManagerImplementing schema.org in the JSON-LD format with Google Tag Manager
Implementing schema.org in the JSON-LD format with Google Tag Manager
Eoghan Henn
 
The State of the Web: Pagination and Infinite Scroll
The State of the Web: Pagination and Infinite ScrollThe State of the Web: Pagination and Infinite Scroll
The State of the Web: Pagination and Infinite Scroll
Adam Gent
 
SEO Tools of the Trade - Barcelona Affiliate Conference 2014
SEO Tools of the Trade - Barcelona Affiliate Conference 2014SEO Tools of the Trade - Barcelona Affiliate Conference 2014
SEO Tools of the Trade - Barcelona Affiliate Conference 2014
Bastian Grimm
 
How fast is fast enough - SMX West 2018
How fast is fast enough - SMX West 2018How fast is fast enough - SMX West 2018
How fast is fast enough - SMX West 2018
Bastian Grimm
 
Whats Next in SEO & CRO - 3XE Conference 2018 Dublin
Whats Next in SEO & CRO - 3XE Conference 2018 DublinWhats Next in SEO & CRO - 3XE Conference 2018 Dublin
Whats Next in SEO & CRO - 3XE Conference 2018 Dublin
Bastian Grimm
 
Mauro Cattaneo - Why hreflang is crucial to international SEO success - Brigh...
Mauro Cattaneo - Why hreflang is crucial to international SEO success - Brigh...Mauro Cattaneo - Why hreflang is crucial to international SEO success - Brigh...
Mauro Cattaneo - Why hreflang is crucial to international SEO success - Brigh...
Mauro Cattaneo
 
Seozone - 5 tips
Seozone  - 5 tips Seozone  - 5 tips
Seozone - 5 tips
Anna Morrison
 
Structured Data & Schema.org - SMX Milan 2014
Structured Data & Schema.org - SMX Milan 2014Structured Data & Schema.org - SMX Milan 2014
Structured Data & Schema.org - SMX Milan 2014
Bastian Grimm
 
Advanced Web Scraping or How To Make Internet Your Database #seoplus2018
Advanced Web Scraping or How To Make Internet Your Database #seoplus2018Advanced Web Scraping or How To Make Internet Your Database #seoplus2018
Advanced Web Scraping or How To Make Internet Your Database #seoplus2018
Esteve Castells
 
SMX Advanced 2018 SEO for Javascript Frameworks by Patrick Stox
SMX Advanced 2018 SEO for Javascript Frameworks by Patrick StoxSMX Advanced 2018 SEO for Javascript Frameworks by Patrick Stox
SMX Advanced 2018 SEO for Javascript Frameworks by Patrick Stox
patrickstox
 
Page Speed
Page SpeedPage Speed
Page Speed
Jon Henshaw
 
Pubcon Vegas 2017 You're Going To Screw Up International SEO - Patrick Stox
Pubcon Vegas 2017 You're Going To Screw Up International SEO - Patrick StoxPubcon Vegas 2017 You're Going To Screw Up International SEO - Patrick Stox
Pubcon Vegas 2017 You're Going To Screw Up International SEO - Patrick Stox
patrickstox
 

What's hot (20)

Deep crawl the chaotic landscape of JavaScript
Deep crawl the chaotic landscape of JavaScript Deep crawl the chaotic landscape of JavaScript
Deep crawl the chaotic landscape of JavaScript
 
AMP - SMX München 2018
AMP - SMX München 2018AMP - SMX München 2018
AMP - SMX München 2018
 
On-Page SEO EXTREME - SEOZone Istanbul 2013
On-Page SEO EXTREME - SEOZone Istanbul 2013On-Page SEO EXTREME - SEOZone Istanbul 2013
On-Page SEO EXTREME - SEOZone Istanbul 2013
 
10 Things Web Designers tend to forget when doing SEO
10 Things Web Designers tend to forget when doing SEO10 Things Web Designers tend to forget when doing SEO
10 Things Web Designers tend to forget when doing SEO
 
10 Things Webdesigners tend to do Wrong in SEO - SMX 2014
10 Things Webdesigners tend to do Wrong in SEO  - SMX 201410 Things Webdesigners tend to do Wrong in SEO  - SMX 2014
10 Things Webdesigners tend to do Wrong in SEO - SMX 2014
 
Accelerated Mobile - Beyond AMP
Accelerated Mobile - Beyond AMPAccelerated Mobile - Beyond AMP
Accelerated Mobile - Beyond AMP
 
10 Tips to make your Website lightning-fast - SMX Stockholm 2012
10 Tips to make your Website lightning-fast - SMX Stockholm 201210 Tips to make your Website lightning-fast - SMX Stockholm 2012
10 Tips to make your Website lightning-fast - SMX Stockholm 2012
 
How Data Science can boost your SEO ?
How Data Science can boost your SEO ?How Data Science can boost your SEO ?
How Data Science can boost your SEO ?
 
Implementing schema.org in the JSON-LD format with Google Tag Manager
Implementing schema.org in the JSON-LD format with Google Tag ManagerImplementing schema.org in the JSON-LD format with Google Tag Manager
Implementing schema.org in the JSON-LD format with Google Tag Manager
 
The State of the Web: Pagination and Infinite Scroll
The State of the Web: Pagination and Infinite ScrollThe State of the Web: Pagination and Infinite Scroll
The State of the Web: Pagination and Infinite Scroll
 
SEO Tools of the Trade - Barcelona Affiliate Conference 2014
SEO Tools of the Trade - Barcelona Affiliate Conference 2014SEO Tools of the Trade - Barcelona Affiliate Conference 2014
SEO Tools of the Trade - Barcelona Affiliate Conference 2014
 
How fast is fast enough - SMX West 2018
How fast is fast enough - SMX West 2018How fast is fast enough - SMX West 2018
How fast is fast enough - SMX West 2018
 
Whats Next in SEO & CRO - 3XE Conference 2018 Dublin
Whats Next in SEO & CRO - 3XE Conference 2018 DublinWhats Next in SEO & CRO - 3XE Conference 2018 Dublin
Whats Next in SEO & CRO - 3XE Conference 2018 Dublin
 
Mauro Cattaneo - Why hreflang is crucial to international SEO success - Brigh...
Mauro Cattaneo - Why hreflang is crucial to international SEO success - Brigh...Mauro Cattaneo - Why hreflang is crucial to international SEO success - Brigh...
Mauro Cattaneo - Why hreflang is crucial to international SEO success - Brigh...
 
Seozone - 5 tips
Seozone  - 5 tips Seozone  - 5 tips
Seozone - 5 tips
 
Structured Data & Schema.org - SMX Milan 2014
Structured Data & Schema.org - SMX Milan 2014Structured Data & Schema.org - SMX Milan 2014
Structured Data & Schema.org - SMX Milan 2014
 
Advanced Web Scraping or How To Make Internet Your Database #seoplus2018
Advanced Web Scraping or How To Make Internet Your Database #seoplus2018Advanced Web Scraping or How To Make Internet Your Database #seoplus2018
Advanced Web Scraping or How To Make Internet Your Database #seoplus2018
 
SMX Advanced 2018 SEO for Javascript Frameworks by Patrick Stox
SMX Advanced 2018 SEO for Javascript Frameworks by Patrick StoxSMX Advanced 2018 SEO for Javascript Frameworks by Patrick Stox
SMX Advanced 2018 SEO for Javascript Frameworks by Patrick Stox
 
Page Speed
Page SpeedPage Speed
Page Speed
 
Pubcon Vegas 2017 You're Going To Screw Up International SEO - Patrick Stox
Pubcon Vegas 2017 You're Going To Screw Up International SEO - Patrick StoxPubcon Vegas 2017 You're Going To Screw Up International SEO - Patrick Stox
Pubcon Vegas 2017 You're Going To Screw Up International SEO - Patrick Stox
 

Similar to HTTPS The Road To A More Secure Web / SEOCamp Paris

The Future of https in Search
The Future of https in SearchThe Future of https in Search
The Future of https in Search
semrush_webinars
 
Overdose / The Left Bank / WeWork - What Does Google Want
Overdose / The Left Bank / WeWork - What Does Google WantOverdose / The Left Bank / WeWork - What Does Google Want
Overdose / The Left Bank / WeWork - What Does Google Want
Jason Mun
 
Migration Best Practices - SMX West 2019
Migration Best Practices - SMX West 2019Migration Best Practices - SMX West 2019
Migration Best Practices - SMX West 2019
Bastian Grimm
 
How Search Works
How Search WorksHow Search Works
How Search Works
Ahrefs
 
The State of HTTPS In Search
The State of HTTPS In SearchThe State of HTTPS In Search
The State of HTTPS In Search
Semrush
 
BigWP: Delivering the news over HTTPS
BigWP: Delivering the news over HTTPSBigWP: Delivering the news over HTTPS
BigWP: Delivering the news over HTTPS
Paul Schreiber
 
Creating Secure Web Apps: What Every Developer Needs to Know About HTTPS Today
Creating Secure Web Apps: What Every Developer Needs to Know About HTTPS TodayCreating Secure Web Apps: What Every Developer Needs to Know About HTTPS Today
Creating Secure Web Apps: What Every Developer Needs to Know About HTTPS Today
Heroku
 
Migration Best Practices - SEOkomm 2018
Migration Best Practices - SEOkomm 2018Migration Best Practices - SEOkomm 2018
Migration Best Practices - SEOkomm 2018
Bastian Grimm
 
Google are pushing HTTPS hard. Why? And​,​ when should you act? by Mark Thoma...
Google are pushing HTTPS hard. Why? And​,​ when should you act? by Mark Thoma...Google are pushing HTTPS hard. Why? And​,​ when should you act? by Mark Thoma...
Google are pushing HTTPS hard. Why? And​,​ when should you act? by Mark Thoma...
SEO monitor
 
Google's Search Signals For Page Experience - SMX Advanced 2021 Patrick Stox
Google's Search Signals For Page Experience - SMX Advanced 2021 Patrick StoxGoogle's Search Signals For Page Experience - SMX Advanced 2021 Patrick Stox
Google's Search Signals For Page Experience - SMX Advanced 2021 Patrick Stox
Ahrefs
 
SEO for developers in e-commerce business
SEO for developers in e-commerce businessSEO for developers in e-commerce business
SEO for developers in e-commerce business
Mirumee Software
 
BrightonSEO
BrightonSEOBrightonSEO
BrightonSEO
Richard Falconer
 
React JS and Search Engines - Patrick Stox at Triangle ReactJS Meetup
React JS and Search Engines - Patrick Stox at Triangle ReactJS MeetupReact JS and Search Engines - Patrick Stox at Triangle ReactJS Meetup
React JS and Search Engines - Patrick Stox at Triangle ReactJS Meetup
patrickstox
 
Technical seo
Technical seoTechnical seo
Technical seo
sunilkirangaddem
 
Overview of SSL: choose the option that's right for you
Overview of SSL: choose the option that's right for youOverview of SSL: choose the option that's right for you
Overview of SSL: choose the option that's right for you
Cloudflare
 
Flavours of SEO
Flavours of SEOFlavours of SEO
Flavours of SEO
The Reference
 
How to be trusted in 2017
How to be trusted in 2017How to be trusted in 2017
How to be trusted in 2017
Zeev Shetach
 
Migrating Your WordPress Site to HTTPS - Getting it right the first time Word...
Migrating Your WordPress Site to HTTPS - Getting it right the first time Word...Migrating Your WordPress Site to HTTPS - Getting it right the first time Word...
Migrating Your WordPress Site to HTTPS - Getting it right the first time Word...
Paul Thompson
 
Analyzing a Link with Google's Eyes by Matteo Monari
Analyzing a Link with Google's Eyes by Matteo MonariAnalyzing a Link with Google's Eyes by Matteo Monari
Analyzing a Link with Google's Eyes by Matteo Monari
Bizup
 
Future of Search Engine Factors, AMP, On-Page Key to Success
Future of Search Engine Factors, AMP, On-Page Key to SuccessFuture of Search Engine Factors, AMP, On-Page Key to Success
Future of Search Engine Factors, AMP, On-Page Key to Success
Anetwork
 

Similar to HTTPS The Road To A More Secure Web / SEOCamp Paris (20)

The Future of https in Search
The Future of https in SearchThe Future of https in Search
The Future of https in Search
 
Overdose / The Left Bank / WeWork - What Does Google Want
Overdose / The Left Bank / WeWork - What Does Google WantOverdose / The Left Bank / WeWork - What Does Google Want
Overdose / The Left Bank / WeWork - What Does Google Want
 
Migration Best Practices - SMX West 2019
Migration Best Practices - SMX West 2019Migration Best Practices - SMX West 2019
Migration Best Practices - SMX West 2019
 
How Search Works
How Search WorksHow Search Works
How Search Works
 
The State of HTTPS In Search
The State of HTTPS In SearchThe State of HTTPS In Search
The State of HTTPS In Search
 
BigWP: Delivering the news over HTTPS
BigWP: Delivering the news over HTTPSBigWP: Delivering the news over HTTPS
BigWP: Delivering the news over HTTPS
 
Creating Secure Web Apps: What Every Developer Needs to Know About HTTPS Today
Creating Secure Web Apps: What Every Developer Needs to Know About HTTPS TodayCreating Secure Web Apps: What Every Developer Needs to Know About HTTPS Today
Creating Secure Web Apps: What Every Developer Needs to Know About HTTPS Today
 
Migration Best Practices - SEOkomm 2018
Migration Best Practices - SEOkomm 2018Migration Best Practices - SEOkomm 2018
Migration Best Practices - SEOkomm 2018
 
Google are pushing HTTPS hard. Why? And​,​ when should you act? by Mark Thoma...
Google are pushing HTTPS hard. Why? And​,​ when should you act? by Mark Thoma...Google are pushing HTTPS hard. Why? And​,​ when should you act? by Mark Thoma...
Google are pushing HTTPS hard. Why? And​,​ when should you act? by Mark Thoma...
 
Google's Search Signals For Page Experience - SMX Advanced 2021 Patrick Stox
Google's Search Signals For Page Experience - SMX Advanced 2021 Patrick StoxGoogle's Search Signals For Page Experience - SMX Advanced 2021 Patrick Stox
Google's Search Signals For Page Experience - SMX Advanced 2021 Patrick Stox
 
SEO for developers in e-commerce business
SEO for developers in e-commerce businessSEO for developers in e-commerce business
SEO for developers in e-commerce business
 
BrightonSEO
BrightonSEOBrightonSEO
BrightonSEO
 
React JS and Search Engines - Patrick Stox at Triangle ReactJS Meetup
React JS and Search Engines - Patrick Stox at Triangle ReactJS MeetupReact JS and Search Engines - Patrick Stox at Triangle ReactJS Meetup
React JS and Search Engines - Patrick Stox at Triangle ReactJS Meetup
 
Technical seo
Technical seoTechnical seo
Technical seo
 
Overview of SSL: choose the option that's right for you
Overview of SSL: choose the option that's right for youOverview of SSL: choose the option that's right for you
Overview of SSL: choose the option that's right for you
 
Flavours of SEO
Flavours of SEOFlavours of SEO
Flavours of SEO
 
How to be trusted in 2017
How to be trusted in 2017How to be trusted in 2017
How to be trusted in 2017
 
Migrating Your WordPress Site to HTTPS - Getting it right the first time Word...
Migrating Your WordPress Site to HTTPS - Getting it right the first time Word...Migrating Your WordPress Site to HTTPS - Getting it right the first time Word...
Migrating Your WordPress Site to HTTPS - Getting it right the first time Word...
 
Analyzing a Link with Google's Eyes by Matteo Monari
Analyzing a Link with Google's Eyes by Matteo MonariAnalyzing a Link with Google's Eyes by Matteo Monari
Analyzing a Link with Google's Eyes by Matteo Monari
 
Future of Search Engine Factors, AMP, On-Page Key to Success
Future of Search Engine Factors, AMP, On-Page Key to SuccessFuture of Search Engine Factors, AMP, On-Page Key to Success
Future of Search Engine Factors, AMP, On-Page Key to Success
 

Recently uploaded

Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
Hiroshi SHIBATA
 
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing InstancesEnergy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Alpen-Adria-Universität
 
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdfMonitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Tosin Akinosho
 
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfUnlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Malak Abu Hammad
 
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and MilvusBuilding Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
Zilliz
 
AWS Cloud Cost Optimization Presentation.pptx
AWS Cloud Cost Optimization Presentation.pptxAWS Cloud Cost Optimization Presentation.pptx
AWS Cloud Cost Optimization Presentation.pptx
HarisZaheer8
 
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
saastr
 
System Design Case Study: Building a Scalable E-Commerce Platform - Hiike
System Design Case Study: Building a Scalable E-Commerce Platform - HiikeSystem Design Case Study: Building a Scalable E-Commerce Platform - Hiike
System Design Case Study: Building a Scalable E-Commerce Platform - Hiike
Hiike
 
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
saastr
 
A Comprehensive Guide to DeFi Development Services in 2024
A Comprehensive Guide to DeFi Development Services in 2024A Comprehensive Guide to DeFi Development Services in 2024
A Comprehensive Guide to DeFi Development Services in 2024
Intelisync
 
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...
Tatiana Kojar
 
Deep Dive: Getting Funded with Jason Jason Lemkin Founder & CEO @ SaaStr
Deep Dive: Getting Funded with Jason Jason Lemkin Founder & CEO @ SaaStrDeep Dive: Getting Funded with Jason Jason Lemkin Founder & CEO @ SaaStr
Deep Dive: Getting Funded with Jason Jason Lemkin Founder & CEO @ SaaStr
saastr
 
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
alexjohnson7307
 
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERPBest 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
Pixlogix Infotech
 
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Jeffrey Haguewood
 
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of GermanyPresentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
innovationoecd
 
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfHow to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
Chart Kalyan
 
Azure API Management to expose backend services securely
Azure API Management to expose backend services securelyAzure API Management to expose backend services securely
Azure API Management to expose backend services securely
Dinusha Kumarasiri
 
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxOcean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
SitimaJohn
 
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup SlidesProgramming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
Zilliz
 

Recently uploaded (20)

Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
 
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing InstancesEnergy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
 
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdfMonitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
 
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfUnlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
 
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and MilvusBuilding Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
 
AWS Cloud Cost Optimization Presentation.pptx
AWS Cloud Cost Optimization Presentation.pptxAWS Cloud Cost Optimization Presentation.pptx
AWS Cloud Cost Optimization Presentation.pptx
 
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
 
System Design Case Study: Building a Scalable E-Commerce Platform - Hiike
System Design Case Study: Building a Scalable E-Commerce Platform - HiikeSystem Design Case Study: Building a Scalable E-Commerce Platform - Hiike
System Design Case Study: Building a Scalable E-Commerce Platform - Hiike
 
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
 
A Comprehensive Guide to DeFi Development Services in 2024
A Comprehensive Guide to DeFi Development Services in 2024A Comprehensive Guide to DeFi Development Services in 2024
A Comprehensive Guide to DeFi Development Services in 2024
 
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...
 
Deep Dive: Getting Funded with Jason Jason Lemkin Founder & CEO @ SaaStr
Deep Dive: Getting Funded with Jason Jason Lemkin Founder & CEO @ SaaStrDeep Dive: Getting Funded with Jason Jason Lemkin Founder & CEO @ SaaStr
Deep Dive: Getting Funded with Jason Jason Lemkin Founder & CEO @ SaaStr
 
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
 
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERPBest 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
 
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
 
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of GermanyPresentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
 
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfHow to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
 
Azure API Management to expose backend services securely
Azure API Management to expose backend services securelyAzure API Management to expose backend services securely
Azure API Management to expose backend services securely
 
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxOcean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
 
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup SlidesProgramming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
 

HTTPS The Road To A More Secure Web / SEOCamp Paris