Technical SEO: Crawl Space Management - SEOZone Istanbul 2014Bastian Grimm
My talk at #SEOZone 2014 in Istanbul covering various aspects of crawl space optimization such as crawler control & indexation strategies as well as site speed.
Technical SEO: Crawl Space Management - SEOZone Istanbul 2014Bastian Grimm
My talk at #SEOZone 2014 in Istanbul covering various aspects of crawl space optimization such as crawler control & indexation strategies as well as site speed.
On-Page SEO EXTREME - SEOZone Istanbul 2013Bastian Grimm
My presentation from #SEOZone Istanbul 2013 covering advanced On-Page SEO optimization aspects such as crawl-ability, semantics, duplicate content issues as well as performance optimization stragies.
Slides de la conférence QueDuWeb à Deauville du 28 Avril 2017. Utilisez Dataiku une plateforme de data-science pour optimiser votre SEO. Bonus : j'ai ajouté en bonus deux slides et des urls vers les moocs et articles traitant du sujet.
Implementing schema.org in the JSON-LD format with Google Tag ManagerEoghan Henn
Learn how to easily implement structured data (schema.org) in the JSON-LD format with Google Tag Manager. These are the slides from my talk at SEO-Day 2017 in Cologne, Germany.
The State of the Web: Pagination and Infinite ScrollAdam Gent
Providing recommendations on how to optimize pagination (post rel=next and rel=prev) based on results of testing pagination and infinite scroll in the wild.
SEO Tools of the Trade - Barcelona Affiliate Conference 2014Bastian Grimm
My talk at #BAC14 covering a massive set of 60+ tools for each and every aspect in and around SEO including crawling, auditing, link-building, competetive research and more!
How fast is fast enough - SMX West 2018Bastian Grimm
My talk on web performance optimizations (including critical rendering path, better measurements, paint timings, custom font optimization, chrome performance observer and much more) from SMX West 2018 in San Jose.
Mauro Cattaneo - Why hreflang is crucial to international SEO success - Brigh...Mauro Cattaneo
Hreflang is a common challenge in international SEO, but for a good reason. It can make the difference between success or failure in reaching your target audience around the world.
Neil Walker from made Notable will discuss secure search, its past, impact and future. It was big news when Google first announced HTTPS as a ranking signal in August 2014, so what impact has this had for businesses, should brands and webmaster update to https and what tools and advise is needed to ensure a website meet Google’s guidelines.
This webinar will cover:
1. History of Https
2. The impact – Winners & Losers
3. Tools and advice to help you switch
4. The future of https as a ranking signal
On-Page SEO EXTREME - SEOZone Istanbul 2013Bastian Grimm
My presentation from #SEOZone Istanbul 2013 covering advanced On-Page SEO optimization aspects such as crawl-ability, semantics, duplicate content issues as well as performance optimization stragies.
Slides de la conférence QueDuWeb à Deauville du 28 Avril 2017. Utilisez Dataiku une plateforme de data-science pour optimiser votre SEO. Bonus : j'ai ajouté en bonus deux slides et des urls vers les moocs et articles traitant du sujet.
Implementing schema.org in the JSON-LD format with Google Tag ManagerEoghan Henn
Learn how to easily implement structured data (schema.org) in the JSON-LD format with Google Tag Manager. These are the slides from my talk at SEO-Day 2017 in Cologne, Germany.
The State of the Web: Pagination and Infinite ScrollAdam Gent
Providing recommendations on how to optimize pagination (post rel=next and rel=prev) based on results of testing pagination and infinite scroll in the wild.
SEO Tools of the Trade - Barcelona Affiliate Conference 2014Bastian Grimm
My talk at #BAC14 covering a massive set of 60+ tools for each and every aspect in and around SEO including crawling, auditing, link-building, competetive research and more!
How fast is fast enough - SMX West 2018Bastian Grimm
My talk on web performance optimizations (including critical rendering path, better measurements, paint timings, custom font optimization, chrome performance observer and much more) from SMX West 2018 in San Jose.
Mauro Cattaneo - Why hreflang is crucial to international SEO success - Brigh...Mauro Cattaneo
Hreflang is a common challenge in international SEO, but for a good reason. It can make the difference between success or failure in reaching your target audience around the world.
Neil Walker from made Notable will discuss secure search, its past, impact and future. It was big news when Google first announced HTTPS as a ranking signal in August 2014, so what impact has this had for businesses, should brands and webmaster update to https and what tools and advise is needed to ensure a website meet Google’s guidelines.
This webinar will cover:
1. History of Https
2. The impact – Winners & Losers
3. Tools and advice to help you switch
4. The future of https as a ranking signal
Migration Best Practices - SMX West 2019Bastian Grimm
My talk from SMX West 2019 in San Jose covering best practices on how to successfully navigate through the various types of migrations (protocol migrations, frontend migrations, website migration, cms migration, etc.) from an SEO perspective - mainly focussing on all things technical SEO.
Why you should move to HTTPS and what mistakes to avoid along the way.
In her speech at Pubcon, Olga covers:
- HTTPs adoption rates in various industries and countries
- the importance of this to Google
- mistakes companies make when migrating their website.
HTTP is dead. Here’s why, and what you need to know to migrate to HTTPS.
Delivered to the BigWP Meetup NYC on September 15, 2015.
Detailed guide: https://docs.google.com/document/d/1EJKAoa4Hxc4AyH0znuA_AAplcNeNejEhATFptFX-OME/edit
Creating Secure Web Apps: What Every Developer Needs to Know About HTTPS TodayHeroku
Webinar recording here: https://www.heroku.com/tech-sessions/creating-secure-web-apps
Secure internet communication is one of the most important issues facing technology practitioners these days. But for many software development teams, it’s an afterthought. Almost every week there’s a new headline about web security: Google Chrome flagging non-HTTPS sites as insecure, Apple requiring iOS apps’ API communication to use HTTPS, and Google giving search ranking preference to HTTPS.
Join Josh Aas, Executive Director of Let's Encrypt, and Chris Castle, Developer Advocate from Heroku, as they take you on a quick tour of what you, as a developer, need to know about HTTPS today plus show you how Let's Encrypt and Heroku are making it easier than ever for all developers to add HTTPS to their web apps.
Migration Best Practices - SEOkomm 2018Bastian Grimm
My talk from SEOkomm 2018 in Salzburg covering best practices on how to successfully naviate through the various types of migrations (protocal migrations, frontend migrations, etc.) from an SEO perspective - mainly focussing on all things tech.
In the ever changing Google algorithms' world, you need to be up-to-dated to take the lead and outrace your competition. Find out what's the most important from the perspective of developers team when building a highly successful e-commerce businesses.
- Why to use SSL and how to be good for the Crawler
- Picking perfect link structure
- Mind the 'duplicated content' trap
- What should you know about meta tags
- Use canonical to promote your finest content
- The common mistake on uploading pictures
- How to use a tool almost nobody take advantage of
This is a part of Mirumee Talks — an engineering meetup that is free for everyone to come and enjoy. We love sharing what we know and what we are currently up to our in the techy trenches. Talk. Share. Learn.
Overview of SSL: choose the option that's right for youCloudflare
Keeping communication between your visitors and your website secure and confidential has never been more important. Data can be vulnerable to theft as it’s transferred to and from your website. One simple solution to this security threat is to encrypt your traffic with SSL (Secure Sockets Layer).
SSL encryption ensures the data transferred between your visitors and your site is safe from data theft, and having SSL enabled can also boost your Google search rankings.
CloudFlare has made it simple and easy to add SSL to your site: you don’t have to purchase a separate certificate or install anything. In this webinar CloudFlare’s solution engineer Peter Griffin explains the key features of SSL, and walks you through the simple process of getting SSL running on your site.
Presentation about SEO for IAB Belgium @Google Offices BXL (intermediate level)
TOC:
- The SEO Pyramid
- Which ranking factors matter
- SEO trends
- SEO Migration
- New sites & SEO
- Social Media & SEO
- International SEO
- Local SEO
- Video & Image SEO
- Keyword Research (finally done right)
- Optimizing your website / writing content
Migrating Your WordPress Site to HTTPS - Getting it right the first time Word...Paul Thompson
Discover step by step how to migrate your WordPress site to HTTPS successfully. Covers all the changes necessary ensure all functionality and SEO value is maintained during migration.
Future of Search Engine Factors, AMP, On-Page Key to SuccessAnetwork
In these slides that presented in 2016 Iran SEO Conference, Farid Asadi focused on predicted search engine ranking factors, a brand new technology called AMP and also On-Page key to success
Similar to HTTPS The Road To A More Secure Web / SEOCamp Paris (20)
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
2. @aysunakarsu @searchdatalogy #seocamp
Aysun Akarsu / Search Data Strategist
Digital data strategist specialized in technical and architectural SEO wanting to
help companies in making data driven decisions to generate more search traffic.
12 Years in Search Data Analysis
Founder & Blogger of SearchDatalogy
https://www.searchdatalogy.com/blog/
14. @aysunakarsu @searchdatalogy #seocamp
Google Explains
"Security is a top priority at Google. We are investing and working to make sure
that our sites and services provide modern HTTPS by default. We're committed to
making the web a safer place not only for Google users, but for all users. HTTPS
makes it difficult for Internet Service Providers, governments and others to
watch what you're doing online."
16. @aysunakarsu @searchdatalogy #seocamp
How Google Motivates HTTPS Migration 2/2
By Chrome
■ Supporting HTTP2 on Chrome only if encrypted
■ Marking HTTP sites as Non Secure on Chrome
18. @aysunakarsu @searchdatalogy #seocamp
Among Top Sites
Google was one of the
■ First in moving on HTTPS
■ Last bringing HTTP Strict Transport Security(HSTS) to Google. (HSTS is
brought only to www.google.com on 27/07/2016)
19. @aysunakarsu @searchdatalogy #seocamp
HTTPS Across Google
According to Google's statistics, 86 percent of requests sent from around the world to
Google's servers used encrypted connections by mid February 2017. That was 47
percent at the end of 2013.Google has done a good job in terms of HTTPS at its own
side.
20. @aysunakarsu @searchdatalogy #seocamp
HTTPS In Google Index
SMX Advanced on 23/06/2016
http://searchengineland.com/key-takeaways-google-ama-rankbrain-panda-pengui
n-bots-252506
21. @aysunakarsu @searchdatalogy #seocamp
HTTPS Usage On Chrome
Percentage of pages loaded over HTTPS
Percentage of browsing time spent on HTTPS websites
Desktop users load more than
half of the pages they view
over HTTPS and spend
two-thirds of their time on
HTTPS pages.
22. @aysunakarsu @searchdatalogy #seocamp
HTTPS On Top 100 Non Google Sites
Google shared the data concerning a list
of top 100 non Google sites on the
Internet and their HTTPS states in
February 2016.
According to Google the sites in this list
accounts for approximately 25% of all
website traffic worldwide.
25. @aysunakarsu @searchdatalogy #seocamp
Type Of TLS Certificates 1/2
TLS Certificates by Validation Level
■ Domain Validation TLS Certificates
■ Organization Validation TLS Certificates
■ Extended Validation TLS Certificates
26. @aysunakarsu @searchdatalogy #seocamp
Type Of TLS Certificates 2/2
TLS Certificates by Secured Domains
■ Single-name TLS Certificates
■ Wildcard TLS Certificates
■ Multi-Domain TLS Certificates
27. @aysunakarsu @searchdatalogy #seocamp
Free Certificates / Let’s Encrypt
Pros
■ Free (Accepts donations)
■ Sponsored by leading companies
Cons
■ TLS Configuration
■ Don’t provide wildcard certificates
■ Provide only domain-validated certificates. No future plans to provide
Organization Validation or Extended Validation Certificates.
■ Renewals
28. @aysunakarsu @searchdatalogy #seocamp
Free Certificates / Caddy Server
Pros
■ Free (Asks for donations)
■ Automatic Renewals
■ No TLS configuration
Cons
■ Don't provide wildcard certificates
■ Don't provide Organization Validation or Extended Validation Certificates.
■ It is the new kid in town.
30. @aysunakarsu @searchdatalogy #seocamp
HSTS
Strict-Transport-Security: max-age=31536000; includeSubDomains; preload
In seconds
Optional
(Recommended)
Optional
HSTS lets a website tell web browsers that it should only be communicated with
using HTTPS instead of using HTTP.
HSTS eliminates HTTP → HTTPS redirects
41. @aysunakarsu @searchdatalogy #seocamp
Get & Configure TLS Certificate On Staging Server
■ Certificate from a reliable CA offering technical support.
■ Choose a 2048-bit key.
42. @aysunakarsu @searchdatalogy #seocamp
Collect Data
■ Production Site’s Crawl
■ Staging Site’s Crawl
■ Analytics Tools e.g. Google Analytics
■ Google Search Console
■ Web Server Logs
■ External Links e.g. Majestic
44. @aysunakarsu @searchdatalogy #seocamp
Analyze Data (Staging)
On each page check
■ Status Code
■ Scheme(Protocol) on the URL of the page
■ Scheme(Protocol) on the URLs of the links, web assets (images, tracking,
ads, js etc)
■ Canonical tag
■ Hreflang tag
■ Meta tags (e.g. noindex, nofollow)
■ HTTP Headers
■ Content
48. @aysunakarsu @searchdatalogy #seocamp
Register
Google Search Console
https://example.com
https://www.example.com
https://m.example.com (If mobile on the origin)
https://en.example.com (If subdomains on the origin)
https://www.example.com/en/ (If directories on the origin)
49. @aysunakarsu @searchdatalogy #seocamp
Configure (On The Destination Site)
Google Search Console
Replicate Origin’s Configuration
■ URLs Parameters
■ Geotargeting
■ Disavow
■ Preferred domain
Submit Sitemaps
Analytics Tools e.g. Google Analytics Configuration
56. @aysunakarsu @searchdatalogy #seocamp
Data
■ Production Site’s Crawl
■ Sitemaps Crawl
■ Web Server Logs
■ Analytics Tools e.g. Google Analytics
■ Google Search Console
■ External Links
COLLECT
MONITOR
ANALYZE
57. @aysunakarsu @searchdatalogy #seocamp
Implement HSTS
■ Send HSTS headers with a short max-age.
Strict-Transport-Security: max-age=300; includeSubDomains
■ Increase slowly the HSTS max-age.
Strict-Transport-Security: max-age=86400; includeSubDomains
■ If no impact on audience and search engines consider being added to the
Chrome HSTS preload list.
Strict-Transport-Security: max-age=31536000; includeSubDomains; preload
58. @aysunakarsu @searchdatalogy #seocamp
“Protecting less sensitive sites strengthens the protections of more sensitive sites.”
https://https.cio.gov/
“The good we secure for ourselves is precarious and uncertain until it is secured for
all of us and incorporated into our common life.”
Jane Addams