This document discusses corporate culture and how to build a sustainable culture. It defines culture as the behaviors and beliefs characteristic of a social or ethnic group. Corporate culture is the way people behave and express values at work. Having a strong, adaptive culture is important for performance, creativity, and strategic branding. Building a sustainable corporate culture involves management decisions, consistent actions by founders, selective hiring, effective communication to staff, and introducing consistent rewards.

1. Design Management
Business Planning
Building Corporate Culture
Prepared by Timothy Chan
Updated 22nd May 2013
Version 3.0

2. LEARNING OBJECTIVES
1. What is culture
2. Corporate culture
3. Importance of culture
4. Expressing your culture
5. Building sustainable culture

3. What is
Culture?

5. • List out one unique trait of
your ethnic culture
• List out one unique trait of
the Singaporean culture
What have you learned?
Brainstorming

6. Only in Singapore

7. Only in
Singapore

10. The behaviours and beliefs
characteristic of a particular
social, ethnic, or age group:
Eg. Youth or drugs culture
Make up of:
• Values
• Beliefs
• Assumptions
Culture is

11. Architectural Culture

12. Architectural Culture

13. Universal Culture

16. A nation’s identity

17. Rituals & Ceremonies

18. Japanese culture….

19. Chinese culture….

20. Universal culture….

21. Spitting habits of the Chinese….

22. …. had a long history

23. What is Corporate Culture?

24. The way we behave at work
Expressions of our values

25. Culture of Innovations
One million new ideas a year

26. Teaser: guess which company is this?

27. Guess which company?

28. Guess which company?

29. Guess which company?

30. Google culture

31. Formal

32. Casual

33. Why is culture important?

34. Performances

35. Strong?
Adaptive?

36. FIT or MISFIT

37. Creativity

38. Strategic Branding

39. Behaviour & Conduct

40. Behaviour & Conduct

41. Behaviour & Conduct

42. Behaviour & Conduct

43. Elements of Culture

45. The behaviours and beliefs
characteristic of a company:
Make up of:
• Values
• Beliefs
• Assumptions
Elements of Culture

46. by default or
by design
Expressing your corporate culture

47. Physical Structures

48. Rituals &
Ceremonies

49. Stories &
Legends

50. Language

51. Building Sustainable
Corporate Culture

52. Management decision
Founders need the tough
discipline to see it through…

53. Actions of founders
Staffs observe
what you do
or don’t do

54. Introduce consistent rewards

55. Give due recognition

56. Selective hiring

57. Communicate to staffs

58. Are you really communicating?

59. The End