Branding - CSR version 3.0

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Corporate Social Responsibility (CS) is not about charity nor about social business. CSR is strategic business decisions and is about making good business decisions. This lesson explore what is CSR, reason why companies should practice CSR and the 6 core areas of CSR in practice.

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Branding - CSR version 3.0

  1. 1. Corporate Social ResponsibilityDesign ManagementBrandingPrepared by Timothy ChanUpdated 13th May 2013Version 3.0
  2. 2. Learning Objectives1.What is CSR2.Benefits of CSR3.The Practice of CSR
  3. 3. What is CSR?
  4. 4. Video: What is CSR Really?
  5. 5. Discussions: What is CSR?How companiesmake money?ORHow companiesspend money?
  6. 6. The Cost of CSR?
  7. 7. Discussions: The Cost of CSR ?Will CSR costmore money?ORWill CSR savemore money?
  8. 8. Imagine if the factory produce for your brand(s)…and every media in the world reported this tragic news
  9. 9. Imagine if the factory produce for your brand(s)…and every media in the world reported this tragic news
  10. 10. Why CSR?
  11. 11. Discussions: The Benefits of CSR ?Can companiesDo Good and Do Wellat the same time?
  12. 12. Getting involved in the value chain
  13. 13. Getting involved in the value chain
  14. 14. Video: Starbucks CSR
  15. 15. Video: My School Bag - CSR by CapitaMalls
  16. 16. CSR is not charity nor social business…CSR is strategic business decisionsCSR is about making good business decisions
  17. 17. Some benefits explored…1. Competitive advantage2. Reputation & branding3. Attract and retain workers, clients or users4. Morale, commitment and productivity5. View of investors and the financial community6. Relationship with partners(governments, media, suppliers, peers, customersand the community in which it operates in.)
  18. 18. The Practice of CSR?
  19. 19. What is ISO 26000ISO 26000 provides social responsibility guidancefor all types of organisations, such as MNCsand big corporations, SMEs, non-governmentalorganisations and government agencies.
  20. 20. 6 Core Areas of CSR…1. Respect of rights practices2. Fair labour practices3. Environmental practices4. Fair operating practices5. Fair consumer practices6. Community involvement & development
  21. 21. Respect of Rights Practices
  22. 22. Respect of Rights Practices1. Human rights risk situations2. Avoidance of complicity3. Resolving grievances4. Discrimination and vulnerable groups5. Civil and political rights6. Economic, social and cultural rights7. Fundamental principles and rights at work
  23. 23. Fair Labour Practices
  24. 24. Fair Labour Practices1. Employment relationships2. Conditions of work3. Social protection4. Social dialogue5. Health and safety at work6. Development and training
  25. 25. Environmental Practices
  26. 26. Environmental Practices1. Prevention of pollution2. Sustainable resource use3. Climate change mitigation and adaptation4. Protection of the environment
  27. 27. Fair Operating Practices
  28. 28. Fair Operating Practices1. Anti-corruption2. Fair competition3. Social responsibility4. Respect for property rights
  29. 29. Fair Consumer Practices
  30. 30. Fair Consumer Practices1. Fair factual and unbiased information2. Fair contractual practices3. Protecting consumers health and safety4. Sustainable consumption5. Consumer service and support6. Complaint and dispute resolution7. Consumer data protection and privacy8. Access to essential services9. Education and awareness
  31. 31. Community Involvement & Development
  32. 32. Community Involvement& Development1. Encourage community involvement2. Education and culture3. Employment creation and skills development4. Technology development and access5. Wealth and income creation6. Health and safety7. Social investment
  33. 33. 6 Core Areas of CSR…1. Respect of rights practices2. Fair labour practices3. Environmental practices4. Fair operating practices5. Fair consumer practices6. Community involvement & developmentBreak into groups andselect one area….
  34. 34. Group AssignmentWhat are your CSR Initiatives?Each group to present next week (5 mins)

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