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1 of 9
Understanding Corporate 
Culture
2 
Check-In with Coaches 
Now that you have spent some time in your 
internship, you can speak more confidently 
on how your organization functions. 
What are some of the cultural traditions of 
your company?
3 
Google Interns’ First Week
4 
Questions to Think of 
 What is it really like to work 
here? 
 What are the realities of 
working “our way”? 
 What behaviors and attitudes 
are expected? 
 How are coworkers expected to 
communicate and deal with 
each other? 
 How are decisions made and 
problems solved? 
 How do employees and 
customers expect to be treated?
5 
What is Corporate Culture Then? 
An organization’s founders commonly determine the culture 
of an organization. It may evolve over time, but the 
processes and ways of working together become deeply 
embedded. 
 The beliefs and values of the workplace 
 The company’s focus of attention 
 The decision-making and problem resolution 
processes 
 Conduct and achievements that will be rewarded
6 
37 Pieces of Flair!
7 
Seeing Corporate Culture 
Think about your company through these 
questions: 
 Who talks to whom? 
 What language do people use when talking about their 
work? 
 What is the preferred means of communication? 
 What is the style of written communication, via memos 
and e-mail messages? 
 Who is copied on the communications? 
 How are meetings conducted?
8 
Analyzing Corporate Culture 
 Zappos’ Company Culture: 
https://www.youtube.com/watch?v=5CcLIPaUz3E. 
 Apple’s Corporate Culture: 
https://www.youtube.com/watch?v=EcHpgsTg458. 
 Facebook’s Corporate Culture: 
https://www.youtube.com/watch?v=ovZdriTyFNA. 
 Cisco India’s Corporate Culture: 
https://www.youtube.com/watch?v=BHpsIGopFm8. 
 CSG International’s Corporate Culture: 
https://www.youtube.com/watch?v=Xbkjy2W5OeU.
9 
Seeing Corporate Culture Critically 
While you watch your video in your groups, think about 
these questions: 
• What is it really like to work here? 
• What behaviors and attitudes are expected? 
• How are coworkers expected to communicate and deal 
with each other? 
• How are decisions made and problems solved? 
• How do employees and customers expect to be treated? 
• How might the presentation of a company’s culture vary 
from employee to employee?

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Lesson 4 understanding corporate culture

  • 2. 2 Check-In with Coaches Now that you have spent some time in your internship, you can speak more confidently on how your organization functions. What are some of the cultural traditions of your company?
  • 3. 3 Google Interns’ First Week
  • 4. 4 Questions to Think of  What is it really like to work here?  What are the realities of working “our way”?  What behaviors and attitudes are expected?  How are coworkers expected to communicate and deal with each other?  How are decisions made and problems solved?  How do employees and customers expect to be treated?
  • 5. 5 What is Corporate Culture Then? An organization’s founders commonly determine the culture of an organization. It may evolve over time, but the processes and ways of working together become deeply embedded.  The beliefs and values of the workplace  The company’s focus of attention  The decision-making and problem resolution processes  Conduct and achievements that will be rewarded
  • 6. 6 37 Pieces of Flair!
  • 7. 7 Seeing Corporate Culture Think about your company through these questions:  Who talks to whom?  What language do people use when talking about their work?  What is the preferred means of communication?  What is the style of written communication, via memos and e-mail messages?  Who is copied on the communications?  How are meetings conducted?
  • 8. 8 Analyzing Corporate Culture  Zappos’ Company Culture: https://www.youtube.com/watch?v=5CcLIPaUz3E.  Apple’s Corporate Culture: https://www.youtube.com/watch?v=EcHpgsTg458.  Facebook’s Corporate Culture: https://www.youtube.com/watch?v=ovZdriTyFNA.  Cisco India’s Corporate Culture: https://www.youtube.com/watch?v=BHpsIGopFm8.  CSG International’s Corporate Culture: https://www.youtube.com/watch?v=Xbkjy2W5OeU.
  • 9. 9 Seeing Corporate Culture Critically While you watch your video in your groups, think about these questions: • What is it really like to work here? • What behaviors and attitudes are expected? • How are coworkers expected to communicate and deal with each other? • How are decisions made and problems solved? • How do employees and customers expect to be treated? • How might the presentation of a company’s culture vary from employee to employee?

Editor's Notes

  1. Check-in with Coaches (10 minutes) Now that you have spent some time in your internship and are more comfortable, you can probably speak more confidently on how your organization/company functions. What are some of the cultural traditions of your company?  
  2. Corporate Culture (20 minutes) Joining a new company can be like moving to a foreign country. You will encounter new customs, dress, language, ideas, and rules, and you will need to learn about all of these in order to do well. We covered the basics of professionalism and you have learned even more in these early weeks of your internship. Each company is different and you need to adapt your skills, experiences, and expectations to company culture. The unspoken rules, based on shared values and beliefs, become the reality of how the organization gets work done. Those who join the organization are expected to adapt and accomplish their work in accordance with the culture. Show students a video of Google interns’ first week at their new internship: https://www.youtube.com/watch?v=9No-FiEInLA.   To facilitate discussion, ask the following: What is it like to work at Google for these interns? What behaviors and attitudes are expected from interns? How are coworkers expected to communicate and deal with each other?
  3. The founders commonly determine the culture of an organization. It may evolve over time, but the processes and ways of working together become deeply embedded. These people exert an extraordinary influence on the company culture. It’s their company and they determine:  The beliefs and values of the workplace  The company’s focus of attention  The decision-making and problem resolution processes  Conduct and achievements that will be rewarded If the founder is no longer with the company, find out about the leaders who replaced those who were present at the beginning. Who succeeded to the leadership roles, who failed, and why? How has the company culture evolved over the years?
  4. Clip from the movie Office Space. Corporate culture is defined in many different ways and doesn’t always make sense!
  5. Think about your company through these questions: Who talks to whom? Do people interact with others at all levels of the organization? Do people primarily interact only with their manager and peers? What language do people use when talking about their work? Do they use acronyms or terms specific to the organization? If so, learn these rapidly. Do they use more easily understood terms? What is the preferred means of communication? E-mail? Telephone? In person? What is the style of written communication, via memos and e-mail messages? Are they formal? Are they informal? Are the messages usually brief, or are they detailed? Who is copied on the communications? Are numerous people copied? Are only people directly involved copied? How are meetings conducted? Are they formal with agendas set prior to the meeting? Are they informal with agendas developed or shared in the meeting?
  6. Divide the class into 5 groups. Assign each group one of the following videos: Zappos’ Company Culture: https://www.youtube.com/watch?v=5CcLIPaUz3E. Apple’s Corporate Culture: https://www.youtube.com/watch?v=EcHpgsTg458. Facebook’s Corporate Culture: https://www.youtube.com/watch?v=ovZdriTyFNA. Cisco India’s Corporate Culture: https://www.youtube.com/watch?v=BHpsIGopFm8. CSG International’s Corporate Culture: https://www.youtube.com/watch?v=Xbkjy2W5OeU.   While watching their assigned video, have each group consider the following questions: What is it really like to work here? What behaviors and attitudes are expected? How are coworkers expected to communicate and deal with each other? How are decisions made and problems solved? How do employees and customers expect to be treated? How might the presentation of a company’s culture vary from employee to employee? Once each group has had time to view their video and consider the discussion questions, 1-2 members of each group should present the information they gathered about their assigned company’s corporate culture. As the facilitator, help groups identify patterns of corporate culture within their internship, the video they viewed, and between the organizations discussed.