Business Plan Template (Design Thinking Structure)

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This business plan template is structured based on the Multi-Dimensional Thinking (MDT) process. The MDT is a design thinking process conceived by Mark Phooi, CEO of First Media Design School.

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Business Plan Template (Design Thinking Structure)

  1. 1. DM REPORT(MDT System)ORIGININDUSTRY/MARKET- What industry?- What market segments?TARGET MARKET ANALYSIS- What target?- What are their needs?- How big is the demand? CURRENT OFFERINGS- What is available now- What are the differencesWEAKNESS / PROBLEMS- Weakness of current solutions?- Any identified GAPS?- Any un-meet needs?- Pains of using current solutions?CONCEPTYOUR SOLUTIONS- Explain you ideas- How your ideas work?- How different?- How it addresses the GAPs?- What VALUE can it offer?- What BENEFITS for customers?BUSINESS MODEL- Biz model canvass- Diagram and explanationsYOUR TEAM- profile of team members- vision, mission, valuesSTRATEGIC ANALYSIS- Porter 5 forces(competition in industry)- Competitors analysis(Who, pros & cons)- Target market analysis(size? potential? spending power?)- SWOT analysis(opportunity vs threats?)EMPATHYMARKET RESEARCH- Analysis- Research findingsMARKTINGSTRATEGYUNIQUE VALUE PROPOSITIONS (UVP)- business/product uniqueness- standing out from the crowd- how it is likely to be receivedDIFFERENTIATION- by price?- by content? (feature)- by technologies (functions)- by design? (look & feel)- by service? (value chain)MARKETING 4P- Product (features, benefits, value)- Pricing strategy (price point)- Place (sales & distribution)- Promotion (testing?ABL? BTL?)TARGET MARKET- who are they?- different segments?- where to find them?- needs and demand?BRANDINGSTRATEGYBRAND COMMUNICATIONS- employees- customers- community- stakeholderBRAND DNA- brand elements- brand identifyTAPP- describe the profile- as detailed as possibleBRAND POSITIONING- What USP- Perceptions(Perceptual map)- Positioning statementsBRAND LOYALTY- experiences?- touch-points?- service level?- loyalty programs?CORPORATE SOCIALRESPONSIBILITY (CSR)BRAND MANAGEMENT- IP protection?- Build the Brand franchise?- Strategies to enhance brand value?APPLYIMC PLAN (MAR COMS)- communications strategies- budget for Year 1IMC CAMPAIGN(4 campaigns in Year 1)- Purpose- Key message- Target audience- Media selection- Media planning- Timeline- MeasurementsOPERATION PLAN(refer to report templatefor full details)WORK SYSTEMS- Org chart- Culture- Staffing- Job design- Employee motivationsMEASUREFINANCIALS FORECAST- P&L forecast- Cash flow forecast- Capital requirements- ROI calculations- Payback calculationsGROWTH ROAD MAP- growth plans in future- milestones chartCONTINGENCY PLANS- What If scenarios planningEXECUTIVESUMMARY(one page)CONCLUSIONS- Optimistic Summation

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