The document discusses some hard truths for keeping a business going according to Timothy Chan, operations director at First Media Design School. It notes that there are no truly great ideas, only better solutions; starting a business is a marathon, not a sprint; getting customers right is the one thing that leads to 99% of success; it's important to get the right people on the bus and in the right seats through hard work and strategic planning; and that true success is a state of mind achieved through listening to customers rather than consultants.