From Designers              to DesignPreneurs              the changing roles of designers                                ...
Tim
• The true value of design                        (business dollars & cents)   Topics            • Design thinking for tod...
• The true value of design                        (business dollars & cents)   Topics            • Design thinking for tod...
21st Century                                                Conceptual Age                                              (C...
“Design is not just what itlooks like and feels like.Design is how it works.”
design, brand, advertising & marketing
brand, visuals, displays,touch points & experiences
design-aware    or bewareNurturing Tomorrow’s DesignPreneurs
… doesn’t happen byaccident.Success is by design
• The true value of design                        (business dollars & cents)   Topics            • Design thinking for tod...
changing roles of design(ers)
Professor Roger MartinDean, Rotman School of Management        University of Toronto
what is design thinking       Professor Roger MartinDean, Rotman School of Management        University of Toronto
An award-winning global design firm           www.ideo.comNurturing Tomorrow’s DesignPreneurs
• How can we improve sanitation andbetter manage human waste in low-income urban communities?• How might we improve matern...
• The true value of design                        (business dollars & cents)   Topics            • Design thinking for tod...
• Multi-disciplinary                          (holistic, systematic, critical)   Tomorrows            • Multi-dimensionald...
The vertical part of the "T" as your core talent and the horizontal line as reflecting your interests and your curiosity i...
An example: An Whole Brain  approach todesign education
Design Aptitude Test
Herman Whole Brain Test
Multi-dimensional Thinking                              Design                             Thinking®First Media Design Sch...
Design Competency                               CREATIVE                             CONCEPT SKILL                        ...
Management Competency                                 PERSONAL                                MANAGEMENT                  ...
DesignPreneur Competency                                  ENTREPRENEUR                                      SKILL         ...
empathyexperiment  curiosity            reflectionHuman touch        awareness
Ideal Life Planning Chart                                           Golden Years                     Working Years        ...
Always Start with the End in Mind      (Set Goals)
Chart Personal Progress
PersonalReflections
To Be Who                              They Want To BeSoft Skills                   Hard Skills          Business        C...
Breadth ofknowledge & skills            Depth of            Expertise
• It’s never a better time to be a                         designer (the world is yours) In conclusion:          • Compani...
more    importantly(something you can take away)Nurturing Tomorrow’s DesignPreneurs
Thank YouNurturing Tomorrow’s DesignPreneurs
From Designers to Designpreneurs
From Designers to Designpreneurs
From Designers to Designpreneurs
From Designers to Designpreneurs
From Designers to Designpreneurs
From Designers to Designpreneurs
From Designers to Designpreneurs
From Designers to Designpreneurs
From Designers to Designpreneurs
From Designers to Designpreneurs
From Designers to Designpreneurs
From Designers to Designpreneurs
From Designers to Designpreneurs
From Designers to Designpreneurs
From Designers to Designpreneurs
From Designers to Designpreneurs
From Designers to Designpreneurs
From Designers to Designpreneurs
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From Designers to Designpreneurs

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The changing roles of designers and the strategic use of designs

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From Designers to Designpreneurs

  1. 1. From Designers to DesignPreneurs the changing roles of designers Presented by: Timothy Chan, Director First Media Design SchoolNurturing Tomorrow’s DesignPreneurs
  2. 2. Tim
  3. 3. • The true value of design (business dollars & cents) Topics • Design thinking for today: (changing roles of designers) • The whole brain approach (designers to designpreneurs)Nurturing Tomorrow’s DesignPreneurs
  4. 4. • The true value of design (business dollars & cents) Topics • Design thinking for today: (changing roles of designers) • The whole brain approach (designers to designpreneurs)Nurturing Tomorrow’s DesignPreneurs
  5. 5. 21st Century Conceptual Age (Concepts Workers) 20th Century Information Age (Knowledge Workers) 19th Century Industrial Age (Factory Workers)18th Century Agricultural Age (Framers)
  6. 6. “Design is not just what itlooks like and feels like.Design is how it works.”
  7. 7. design, brand, advertising & marketing
  8. 8. brand, visuals, displays,touch points & experiences
  9. 9. design-aware or bewareNurturing Tomorrow’s DesignPreneurs
  10. 10. … doesn’t happen byaccident.Success is by design
  11. 11. • The true value of design (business dollars & cents) Topics • Design thinking for today: (changing roles of designers) • The whole brain approach (designers to designpreneurs)Nurturing Tomorrow’s DesignPreneurs
  12. 12. changing roles of design(ers)
  13. 13. Professor Roger MartinDean, Rotman School of Management University of Toronto
  14. 14. what is design thinking Professor Roger MartinDean, Rotman School of Management University of Toronto
  15. 15. An award-winning global design firm www.ideo.comNurturing Tomorrow’s DesignPreneurs
  16. 16. • How can we improve sanitation andbetter manage human waste in low-income urban communities?• How might we improve maternal healthwith mobile technologies for low-incomecountries?• How might we increase the number ofregistered bone marrow donors to helpsave more lives?• How might we increase the availabilityof affordable learning tools & services forstudents in the developing world?
  17. 17. • The true value of design (business dollars & cents) Topics • Design thinking for today: (changing roles of designers) • The whole brain approach (designers to designpreneurs)Nurturing Tomorrow’s DesignPreneurs
  18. 18. • Multi-disciplinary (holistic, systematic, critical) Tomorrows • Multi-dimensionaldesignpreneurs (left brain + right brain) (whole brain) • Multi-functional (designer, manager, leader)Nurturing Tomorrow’s DesignPreneurs
  19. 19. The vertical part of the "T" as your core talent and the horizontal line as reflecting your interests and your curiosity in involving diverse partnersNurturing Tomorrow’s DesignPreneurs
  20. 20. An example: An Whole Brain approach todesign education
  21. 21. Design Aptitude Test
  22. 22. Herman Whole Brain Test
  23. 23. Multi-dimensional Thinking Design Thinking®First Media Design School
  24. 24. Design Competency CREATIVE CONCEPT SKILL Enhance mind mapping; Unleash creative thinking and creative conceptual skills‘LIVE’ PROJECT SOFTWARE EXPOSURE You as EXECUTION SKILLUndertake design projects; Plan and execute with Designer Proficiency in design professional standard. operating software skill.
  25. 25. Management Competency PERSONAL MANAGEMENT Acknowledge and understand individual management styles; Build and develop personal style through teamwork & development. STUDIO PROCESSBRAND/BUSINESS You as a MANAGEMENT MANAGEMENT Plan, build and execute Manager Develop processes and implement systems to ensure quality operation in the studio. brand/business successfully.
  26. 26. DesignPreneur Competency ENTREPRENEUR SKILL Analyse and evaluate growth opportunities; Conceptualise and develop commercially viable ideas.ORGANISATIONAL LEADERSHIP SKILL You as a SKILL Build business structure, Manage and motivate humancorporate philosophies; Imbue corporate vision into the Designpreneur resources; develop sustainable work culture. Nurture and business system. influence team spirit.
  27. 27. empathyexperiment curiosity reflectionHuman touch awareness
  28. 28. Ideal Life Planning Chart Golden Years Working Years 51 - 75 yearsEducation Years 26 - 50 years 0 - 25 years Life Expectancy Average 75 years
  29. 29. Always Start with the End in Mind (Set Goals)
  30. 30. Chart Personal Progress
  31. 31. PersonalReflections
  32. 32. To Be Who They Want To BeSoft Skills Hard Skills Business Communication Office Managerial Skills Administration Skill Improving Sales & Leadership BusinessPersonality & Marketing Skills Skill Characters Skill Design Interaction Accounting Knowledge Skill Skill & Competency
  33. 33. Breadth ofknowledge & skills Depth of Expertise
  34. 34. • It’s never a better time to be a designer (the world is yours) In conclusion: • Companies now need people with empathy, emotions and a keen eye Some key with a heart to connect thoughts • right-brainers a true competitive advantage in the new economyNurturing Tomorrow’s DesignPreneurs
  35. 35. more importantly(something you can take away)Nurturing Tomorrow’s DesignPreneurs
  36. 36. Thank YouNurturing Tomorrow’s DesignPreneurs

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