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Business Model Designer


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This lesson is based on the book Business Model Generation: A handbook for Visionaries, Game Changers, and Challengers by Author: Alexander Osterwalder and Yves Pigneur

Business Model Designer

  1. 1. Designer
  2. 2. Reference book:Business Model Generation:A Handbook for Visionaries,Game Changers, andChallengersAuthor:Alexander Osterwalder andYves Pigneur
  3. 3. 1. Understand what is “Business Model”2. The 9 Building Blocks of a Business3. Examples of some common patterns4. Using the Business Model CanvassLearning ObjectivesBe a Business Model Designer
  4. 4. Example: Book Publishing1. Through publisher2. Self-publish3. Sponsored book4. Customized book5. FREE for marketing6. Publish on demand7. Co-created book8. Online book (ebooks)
  5. 5. Why Business Model Design?
  6. 6. Without a Common language
  7. 7. Common Identity, language of workCommon values, attitude & behaviour
  8. 8. Visualize the ideas –tell the story
  9. 9. Business Model Canvass
  10. 10. The 9 Building Blocks
  11. 11. • Common needs• Common behaviour• Common attributes
  12. 12. NocustomersCrapCompleteon ValueCompleteon priceUniqueValuable
  13. 13. An example….Apple iPod / iTune
  14. 14. General facts:• 161 million members, Revenues US$522 million• Help professionals stay connected to each other• Manage their professional identityIndividual Solutions:• Basic (FREE)• Premium services (Paid)Corporate Solutions:• Hiring solutions• Marketing & Advertising
  15. 15. 3 Key Revenues Streams:• Premium service (20%)• Hiring solutions (50%)• Marketing solutions (30%)Sales Channels:• Corporate solutions – Online & Field Sales (55%)• Premium solutions - Online (45%)Competition:• Job board like Monster, JobDB etc• BranchOut (integrated with Facebook)Financial Year 2011:Total revenuesUS$522 million
  16. 16. Designing YourBusiness Model
  17. 17. Assignments:1.) Design the business model relating to your project2.) Each group to present in next week’s class (5 mins)