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Ethics & The Designer


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A Code of Ethics is an attempt to define basic rules, or principles for determining what constitutes "good" or "right" behaviour for the professional designer.

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Ethics & The Designer

  1. 1. Design ManagementBrandingEthics & DesignPrepared by Timothy ChanUpdated 27 May 2013Version 3.0
  2. 2. Learning Objectives1.) What is Ethics2.) Components of Ethics3.) Purpose of Ethics4.) #10 Important Design Ethics5.) The Practice of Ethics
  3. 3. What is ethics?Ethics道德道德道德道德etikaநதிநதிநதிநதி ெநெநெநெந
  4. 4. Good vs Evil?
  5. 5. Right vs Wrong?
  6. 6. Professional Ethics Everywhere1. Design ethics2. Medical ethics3. Workplace ethics4. Gaming ethics5. Accounting ethics6. Judicial ethics7. Education ethics8. Corporate ethics9. Sales ethics10. Advertising ethics…..
  7. 7. The word "Ethics" evolved fromthe Greek words "ethos"denoting personal character.Also from the Greek word"ta ethika" which refer to thephilosophical inquiries into thenature of Good and Evil.
  8. 8. GROUP DISCUSSIONS:1.) What is ethics?2.) 1 example of non-ethical conduct3.) 1 example of ethical conduct
  9. 9. Defining Ethics – which is correct?Some years ago, Raymond Baumhart, CEO of Better BusinessBureau of Chicago asked a group of business people;"What does ethics mean to you?"Among their replies were the following:“Ethics is what my feelings tell me is right or wrong.”“Ethics has to do with my religious beliefs.”“Being ethical is doing what the law requires.”“Ethics is the standards of behaviour our society accepts.”“I dont know what the word means.”
  10. 10. What exactly is “Ethics”?EthicsWell-founded standards of right and wrong that prescribe whathumans ought to do, usually in terms of rights, obligations, benefitsto society, fairness, or specific virtues.Extracted from an article published in "Issues in Ethics" (Revised 2010) bySanta CLara University @ Silicon ValleyRights Obligations Virtues
  11. 11. (1) Respect of RightsEthical standards includestandards relating to rights,such as the right to life, theright to freedom from injury,and the right to privacy.Extracted from an article published in "Issues in Ethics" (Revised 2010) bySanta CLara University @ Silicon Valley
  12. 12. (2) Obligations & ResponsibilitiesEthics refers to thosestandards that impose thereasonable obligations orresponsibilities to refrainfrom rape, stealing, murder,assault, slander, and fraud.Extracted from an article published in "Issues in Ethics" (Revised 2010) bySanta CLara University @ Silicon Valley
  13. 13. (3) Virtues or CharacterEthical standards alsoinclude those virtues likeof honesty, patience,self-control, respect,resilience, compassion,integrity, trustworthiness,fairness and loyalty etc.Extracted from an article published in "Issues in Ethics" (Revised 2010) bySanta CLara University @ Silicon Valley
  14. 14. The Purpose of EthicsTherefore “Ethics” areguiding principles of howyou should behave towardsyour own work, yourprofession, your colleague,your business partners andthe society at large.
  15. 15. Professional Code of EthicsA Code of Ethics is an attempt todefine basic rules, or principles fordetermining what constitutes"good" or "right" behaviour.In other words, to determine whatwe "ought" to do next.Code of Ethics establishes somefundamental principles, and exploresthe consequences of thoseprinciples and the relationships ofour conduct and our decisions.
  16. 16. #10 importantdesign ethics
  17. 17. #10 Important Design Ethics#1. They are able to prove value.• A designer should not only makethings that look good but also be ableto help explain the value of what theydesign in a larger context.• They can help you answersquestions such as: Why is a websiteimportant to your business? How canyou distinguish yourself from yourcompetition? How can you provebenefit to your target audience?Extracted from an article published in “Design Stamp”
  18. 18. #10 Important Design Ethics#2. They are confident of their value• A designers must be confident of theirown value and work quality.• Designers should not give away workin the hopes of generating a portfolio orgetting clients.Extracted from an article published in “Design Stamp”
  19. 19. #10 Important Design Ethics#3. They cannot design in a vacuum.• A designer must be prepared to go outand speak to the clients.• They should not promise that they candeliver good designs without even talkingto their clients first because chances arethey will provide clients with a designthat may look good but does not speak tothe clients specific needsAdapted from an article first published in “Design Stamp”
  20. 20. #10 Important Design Ethics#4. They are unable to steal.• Designers will be inspired by the workof others but will never blatantly stealthe creative work of others.• Competition is healthy but stealing isnot. Respect the rights of others so thatothers respect your work.Extracted from an article published in “Design Stamp”
  21. 21. #10 Important Design Ethics#5. They will not undercut.• Good designers know the valueof their own skills and input into aproject and will not wait to findout what a competitors charges toundercut prices and stealbusiness.Adapted from an article first published in “Design Stamp”
  22. 22. #10 Important Design Ethics#6. They offer more than designs.• Good designers are able to prove valueby offering more. An ethical designerfollows a structured design process andcan bring value at any stage of thatprocess, not just at the end when theydeliver a physical interface or design.• Designers should be able to offervalue-added services for intangibleprocesses such as uncovering needs,market research, competitive analysis,design research, usability reviews etc.Extracted from an article published in “Design Stamp”
  23. 23. #10 Important Design Ethics#7. They give back.• Every business has a responsibility togive back to the community in whichthey live.• Ethical designers believe in creatingstrong design communities and willshare resources, tips and techniqueswith other designers.Adapted from an article first published in “Design Stamp”
  24. 24. #10 Important Design Ethics#8. They listen.• Designers who realize that theyhave an enormous responsibility ofrepresenting the end-user andaligning business goals to userobjectives cannot help but be goodlisteners.• They will pay special heed tounderstanding the context in whichthey are designing and ask lots ofgood questions to help educatethemselves.Extracted from an article published in “Design Stamp”
  25. 25. #10 Important Design Ethics#9. They love what they do.• Designers who love their rolesand responsibility of design willconduct themselves in aprofessional manner.Adapted from an article first published in “Design Stamp”
  26. 26. #10 Important Design Ethics#10. They will work for projectsthey can stand behind.• Everyone has differing views onwhat is right and what is wrong.Eg. some designers will never workfor Nike because of Nike’s allegedchild labour while others have noqualms of working with Nike.• Everyone should have an informedpoint of view and be able to standbehind their work, whatever theirstand on the issue.Extracted from an article published in “Design Stamp”
  27. 27. The Practice of Ethics
  28. 28. The Acid TestWhat will you do?
  29. 29. The Practice of Ethics(1) The truth of the matter is• Life is not a bed of roses and• We all have choices.(2) The only thing we can control is:• Our “State of Mind” and• Our “State of Mine”Remember:"Life is 10% what happens to meand 90% of how I react to it"Charles R. Swindoll
  30. 30. NEXT WEEK:• Full presentation rehearsal: Monday & Tuesday• Starting with Group 1 (30 minutes)Please be punctual.• Assessment date:- Tuesday, 21st December, 2.30pm- Hardcopy printout (please be creative)- All softcopy in CD (please be creative)