Branding Building Customer Loyalty

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This lesson explore what is brand loyalty, how to build brand loyalty and how UniQLO builds brand loyalty

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Branding Building Customer Loyalty

  1. 1. Design ManagementBrandingBrand LoyaltyPrepared by Timothy ChanUpdated 29 April 2013Version 3.0
  2. 2. 1. What is brand loyalty2. How to build brand loyalty3. Case study - UniQLOLearning Objectives
  3. 3. What is Brand Loyalty?
  4. 4. What is Brand Loyalty?1.) Tried your products/services(Induced to try via A&P)2.) Like your products/services(Moments of truth – their experiences)3.) Think of You first(Repeat customers, repeat purchases)4.) Recommend their friends(Brand ambassador – word of mouth)I don’t know your brand
  5. 5. Building Brand LoyaltyGreat product, great services,great value, WOW experiencesCrapSUCKS!!!#1
  6. 6. Building Brand LoyaltyEasy to Recall (brand elements)Brand name, logo, symbol, slogan, associationswebsite domain, character, visuals…#2
  7. 7. Brand Elements Basics• Memorability• Meaningfulness• Likability• Transferability• Adaptability• ProtectabilityHow to increase ease of recall…
  8. 8. Brand Elements BasicsHow to increase ease of recall…MessageStoryAdvertInvolvementCommunityVisualsNon-visual…
  9. 9. Building Brand LoyaltyDeliver excellent customer service….Satisfaction, Opinions, Relations#3
  10. 10. Shopping experiences
  11. 11. Shopping experiences
  12. 12. Shopping experiences
  13. 13. Shopping experiences
  14. 14. Shopping experiences
  15. 15. Quality products
  16. 16. Value for money pricing
  17. 17. Co-branding designs
  18. 18. Co-branding designs
  19. 19. Co-branding designs
  20. 20. Co-branding designs
  21. 21. • CHINATOWN POINT STORE• PLAZA SINGAPURA STORE• BUGIS+ STORE• PARKWAY PARADE STORE• CAUSEWAY POINT STORE• VIVOCITY STORE• 313@SOMERSET STORE• ION ORCHARD STORE• TAMPINES 1 STOREStrategic and Convenient
  22. 22. Brand Elements
  23. 23. Brand Elements
  24. 24. Social Responsibility
  25. 25. Community Relations
  26. 26. Customer’s Relations
  27. 27. Customer’s Relations
  28. 28. Customer’s Relations
  29. 29. Customer’s Relations
  30. 30. Customer’s Relations
  31. 31. Customer’s Relations
  32. 32. AssignmentsEach group to present in 5 minutes:• Your strategies to foster strong customer’s loyalty• Relates to your final project

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