I realized, partly after reading Seth Godin's Linchpin, that you need more than a resume to make your case. I put this together and it's been well received. I've passed it on to several friends. Basically, the premise is simple. Look over your resume and ask yourself "What isn't this telling about me" and make slides to fill in the cracks. Works well as a printed out leave-behind after a first interview. Your results (and content) may vary.

1. BEYOND THE RESUME: A RECAP
OF DIGITAL OPPORTUNITIES
CHAD CAPELLMAN (@CHADREM)
http://linkedin.com/in/capellman

2. BACKGROUND
“Do you work on the web all the time?”
I’m asked by friends, colleagues or clients.
“No,” I quickly respond. I mean, yea, I’ve been
lucky enough to work with some great people on
some fun projects, but I’d hardly call it work.
The following is a collection of projects and other
endeavors I’ve been involved in that I hope give a
little more insight into my digital interests and
capabilities than you’d get from my resume.

3. GAMEDAYMAGAZINE.COM
• High-school sports site in Northern Va.
• CMS built in Movable Type blog
platform; Shopping cart built in
Wordpress
• Streaming video, paid membership
model
• Fended off hyperlocal competition by
Washington Post company
• Third party services leveraged included
Amazon S3, Brightcove, Ustream,
OpenX, Amember, PHPBB, Facebook,
Twitter, Smugmug, SlideshowPro

4. “HELPING” WIKIPEDIA
• As web producer for MissingManuals.com at O’Reilly Media, coordinated
migration of XML version of Wikipedia: The Missing Manual to local
MediaWiki installation and then to Help section of Wikipedia
• Defined project requirements, coordinated with remote contract XSLT
developer, book author John Broughton and internal O’Reilly design,
editorial and business teams as well as the Wikimedia Foundation.

5. PBS FRONTLINE’S DIGITAL_NATION
• Founding contributor to PBS
Frontline’s digital_nation project
• Contribution emanated from blog
post about arguing politics with a
newly friended high school
classmate on Facebook and the
reasons for and against de-friending
when the conversation became
awkward
• URL:
http://www.pbs.org/wgbh/pages/frontline/d
igitalnation/participate/?p=354

6. NEWS ENTREPRENEUR BOOT CAMP
• With plan for Twitter/
Flickr/YouTube based
sports site and service
called Sportstwickr,
won fellowship to attend
inaugural Knight
Foundation-funded
program at the University
of Southern California.
• Program was a crash-
course in business
planning for journalists
and prepared me for future
role as strategist/account
manager at Genuine

7. BASEBALL INDUSTRY NETWORK
• Collaborated with Tyrone
Brooks, currently assistant
GM, Pittsburgh Pirates, on
creation and management of
Baseball Industry Network
LinkedIn group.
• Group grew to more than
4,500 members in first year
and 13,000 members in 30
months.
• All members must be
approved
• Facilitated group
management strategy, and
co-hosted in-person meetups

8. STEMCELL.CHILDRENSHOSPITAL.ORG
• Informational site, built in
Wordpress, that integrates
video, Flash, and
comprehensive written
information about the
structure and promise of
stem cells.
• Winner, 2010 W3 award;
Activism category
• Finalist, 2010 MITX award;
Health & Wellness
category

9. DRUPAL-BASED TWITTER CURATOR
• Inspired partly by Sportstwicker /
Boot Camp experience, strategized
solution for Children’s Hospital to
integrate curated tweets into
conditions and treatment pages on
Children’s Hospital’s web site.
• Curator establishes a queue for
targeted tweets based on keyword,
has approval functionality and
embeddable Javascript widgets for
channels of tweets.
• Also includes auto-approval and
retweet functionality and has an
API key for scalability purposes.

10. SURVEYGIZMO & FISCALIQ.NET
• Created FiscalIQ.net for Comeback
America Initiative, a non-profit
organization led by former
comptroller general Dave Walker,
to educate the public on our
nation’s debt.
• Wordpress site that integrates
comprehensive SurveyGizmo quiz,
with extensive logic for reporting
scores, rendering Facebook and
Twitter sharing, and links to
discuss individual questions.
• Featured on CNN, CNBC, MSNBC
with more than 10,000 completed
results.

11. SURVEYGIZMO & CHILDREN’S HOSPITAL
• Pilot project about to this month
that enables parents to take
integrated SurveyGizmo survey
about treatment options for
their children
• Results dynamically posted on a
grid with comments displayed
for each treatment option.
• Built in Wordpress, with custom
plugin to leverage SurveyGizmo
API to pull data into centralized
admin
• Additional integration with
Disqus for enhanced comment
and sharing capability

12. PUSHING HEALTH MARKETERS TO
INNOVATE ON MEDIAPOST
• Founding contributor to blog targeted at health marketers
• Topics include leveraging Foursquare, Twitter, tags, iPads,
Pinterest, Google Adsense, APIs as part of a comprehensive
health marketing plan
• Feb 2010 - Present