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Maximising Institutional Webmaster Impact

Platypus
Platypus

A copy of the slides used in the 2011 Institutional Web Managers Workshop (IWMW) session led by George to collate ideas about webmaster effectiveness.

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Maximising Institutional Webmaster Impact




George Munroe
Maximising Institutional Webmaster Impact




Overview
This workshop session will explore how institutional web managers can be most effective
at their work by considering a number of areas that influence a webmaster's
effectiveness.
The goal of the session is to compile a maximising institutional webmaster impact
(MIWI) checklist that will draw from the experiences and views of those attending.
Part of this goal is to ensure that the checklist is informed by the views of practitioners
from many institutions and could therefore serve as a commonly accepted cross-
institutional guide to webmaster best practice.
George Munroe will lead the session and, as part of the input to the checklist, report on
the perspectives of those who attended the SCAMORE (Strategic Content Alliance
Maximising Online Resource Effectiveness) series of workshops in 2010 delivered by JISC
Netskills, in which he was the lead presenter.
During the session George will also seek feedback from the audience on the latest
proposed SCAMORE follow up curriculum which will be delivered by Netskills and other
partners across the UK during 2011/12.


http://iwmw.ukoln.ac.uk/iwmw2011/sessions/munroe/
Maximising Institutional Webmaster Impact




Workshop leader
George Munroe
The Queen’s University of Belfast Physics Department
Queen’s Computer Centre
Queen’s webmasters
TERENA task forces
UNITE Solutions Limited
Platypus Consultancy
Range of local Northern Ireland web related companies
Netskills and JISC SCA
Solyphony
There’s more to life than work, but there can be more to work
than you think!
Maximising Institutional Webmaster Impact




Goal for today

Compile:
a generic (but undiluted, totally relevant) checklist for increasing the effectiveness of the
institutional webmaster (web manager)
Consider:
all reasonable factors including rate of change of the webscape, today’s user profiles,
economic imperatives, markers for best practice
Audience:
webmasters everywhere and those they serve within an organisation and that
organisation’s line management
Maximising Institutional Webmaster Impact




Approach to achieving goal
1. Discuss and clarify webmaster roles and responsibilities and
   (expected, appropriate or possible) obligations
2. Discuss and identify suitable headings under which to
   address routes to increased effectiveness
3. Divide into groups according to expertise relating to agreed
   headings and discuss and compile online, proposed
   recommendations
4. Explore some ideas that might help deliberations
5. Reconvene and review all sections and agree on final draft
   document “Maximising Institutional Webmaster Impact
   Recommendations”
Maximising Institutional Webmaster Impact




Maximising Institutional Webmaster Impact


                            MIWI
                           My Why
              My reasons Why webmasters can be
                    exceptionally effective

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Maximising Institutional Webmaster Impact

  • 1. Maximising Institutional Webmaster Impact George Munroe
  • 2. Maximising Institutional Webmaster Impact Overview This workshop session will explore how institutional web managers can be most effective at their work by considering a number of areas that influence a webmaster's effectiveness. The goal of the session is to compile a maximising institutional webmaster impact (MIWI) checklist that will draw from the experiences and views of those attending. Part of this goal is to ensure that the checklist is informed by the views of practitioners from many institutions and could therefore serve as a commonly accepted cross- institutional guide to webmaster best practice. George Munroe will lead the session and, as part of the input to the checklist, report on the perspectives of those who attended the SCAMORE (Strategic Content Alliance Maximising Online Resource Effectiveness) series of workshops in 2010 delivered by JISC Netskills, in which he was the lead presenter. During the session George will also seek feedback from the audience on the latest proposed SCAMORE follow up curriculum which will be delivered by Netskills and other partners across the UK during 2011/12. http://iwmw.ukoln.ac.uk/iwmw2011/sessions/munroe/
  • 3. Maximising Institutional Webmaster Impact Workshop leader George Munroe The Queen’s University of Belfast Physics Department Queen’s Computer Centre Queen’s webmasters TERENA task forces UNITE Solutions Limited Platypus Consultancy Range of local Northern Ireland web related companies Netskills and JISC SCA Solyphony There’s more to life than work, but there can be more to work than you think!
  • 4. Maximising Institutional Webmaster Impact Goal for today Compile: a generic (but undiluted, totally relevant) checklist for increasing the effectiveness of the institutional webmaster (web manager) Consider: all reasonable factors including rate of change of the webscape, today’s user profiles, economic imperatives, markers for best practice Audience: webmasters everywhere and those they serve within an organisation and that organisation’s line management
  • 5. Maximising Institutional Webmaster Impact Approach to achieving goal 1. Discuss and clarify webmaster roles and responsibilities and (expected, appropriate or possible) obligations 2. Discuss and identify suitable headings under which to address routes to increased effectiveness 3. Divide into groups according to expertise relating to agreed headings and discuss and compile online, proposed recommendations 4. Explore some ideas that might help deliberations 5. Reconvene and review all sections and agree on final draft document “Maximising Institutional Webmaster Impact Recommendations”
  • 6. Maximising Institutional Webmaster Impact Maximising Institutional Webmaster Impact MIWI My Why My reasons Why webmasters can be exceptionally effective
  • 7. Maximising Institutional Webmaster Impact 1 Discuss and clarify webmaster roles and responsibilities and (expected, appropriate or possible) obligations
  • 8. Maximising Institutional Webmaster Impact Webmaster according to wikipedia • Also called: web architect, web developer, site author, website administrator, or webmistress • Responsible for: maintaining one or many websites; ensuring that servers, hardware and software operating accurately; designing the website; generating and revising web pages; replying to user comments; examining traffic • Must also be well-versed in web transaction software, payment-processing, and security • HTML expertise; typically know scripting languages such as Javascript, PHP and Perl; how to configure web servers such as Apache or IIS and be server administrator • Alternative definition covers not just technical aspects but also management of content, advertising, marketing, and order fulfilment • Core responsibilities include regulation and management of access rights, appearance and setting up website navigation; content placement can be part of a webmaster's responsibilities, while content creation may not be • Deal with high volumes of email, often related to important web questions http://en.wikipedia.org/wiki/Webmaster
  • 9. Maximising Institutional Webmaster Impact What does a webmaster talk about http://iwmw.ukoln.ac.uk/about/previous/
  • 10. Maximising Institutional Webmaster Impact 2009 survey by Eduserv Of the ‘new, post 1992’ universities in the UK, 70 per cent of institutions previously designated ‘polytechnics’ and 66 per cent of those not formerly designated ‘polytechnic’ responded—a cumulative response rate 66 per cent. The response rate of ‘old’ and Russell group HEIs totalled 48 per cent and 76 per cent respectively. In terms of regional representation, responses were gained from 66 per cent of Welsh institutions and 58 per cent of Scottish Institutions. http://www.eduserv.org.uk/assets/eduserv%20areas/research/studies/eduservwcmreport.pdf
  • 12. Maximising Institutional Webmaster Impact Things that need done http://www.richardingram.co.uk/2009/10/instilling-confidence-with-content-strategies/
  • 13. Maximising Institutional Webmaster Impact Who does what http://www.richardingram.co.uk/2009/07/theyll-thank-you-later/
  • 15. Maximising Institutional Webmaster Impact Some points raised already at #iwmw11 • building mobile web • combine online data in new ways • demonstrate value • coordinate local “blog rolls” and “slideshare index” • exploit activity data (do something useful with logs) • nominate a “searchmaster” • promote standards compliance, especially accessibility • arrange, where possible, quality data input • establishing workflow • content surfacing in URLs • tagging and mapping content
  • 16. Maximising Institutional Webmaster Impact Webmaster essentials • Sysadmin—server and related knowledge (bandwidth requirements, virtualisation, DNS etc.) • Developer—awareness of what’s possible or not, technically, and the power of appropriate scripting and software tools • Accountable—ultimate responsibility for and control of content publication • User orientated—appreciation of user objectives • Negotiator—ability to mediate on range of likely conflicts • Communicator and visionary—ability to usefully inform all • Manager—understanding of institution’s business and the relationship to webmaster’s work
  • 17. Maximising Institutional Webmaster Impact 2 Discuss and identify suitable headings under which to address routes to increased effectiveness
  • 18. Maximising Institutional Webmaster Impact Comments from workshop participants • YES, but... • No money • No time • No development resource • No authority
  • 19. Maximising Institutional Webmaster Impact Maximising Online Resource Effectiveness • Website • Guide • Field reports • Checklist http://scamore.netskills.biz/
  • 20. Maximising Institutional Webmaster Impact MORE workshop description Improving the quality, reach and potential of your web presence This two day workshop leads participants to seek maximum value from online resources and activities by addressing the range of strategic and tactical considerations that determine effectiveness in this area —including an understanding of how the internet is evolving; the role of search engine optimisation; the importance of social networks; acknowledgement of relevant smart technologies. http://www.netskills.ac.uk/content/products/workshops/event/westmin-jul11-scamore-r1/index.html
  • 21. Global perspective Sustainability Intellectual Property Rights Organisations Leveraging the internet Perspectives and maximising the Practitioners Best practice effectiveness of online Strategic issues resources and activities Evidence Senior managers Practice Innovation The web and internet services SYLLABUS Strategy ONLINE ENTREPRENEURSHIP PROGRAMME Delivery Content Social Technology networks Effective online content Web Workshops Using social networks effectively sites and HTML5/CSS3 Seminars Adopting appropriate effective technologies SEO Conference sessions Developing effective organisation processes Repositories embedded metadata Near future scenarios Linked data Webinars RDFa Online resource Cloud computing Blog On site consultancy or development effort for a Virtualisation brief period to kickstart Well crafted initiatives or provide case studies Software 18 month project including 6 assessment and advice as a service month initial trial with HE
  • 22. Maximising Institutional Webmaster Impact Headings relating to effectiveness • working with users • establishing process • technology adoption • acquiring, maintaining and developing skills • devising and using metrics • gaining authority
  • 23. Maximising Institutional Webmaster Impact 3 Divide into groups according to expertise relating to agreed headings and discuss and compile online, proposed recommendations
  • 24. Maximising Institutional Webmaster Impact Logistics • nominate 6 group hosts able to use laptop and network to access online document and manage editing for a particular sub heading relating to effectiveness • everyone else divide into 6 groups centred around hosts • each group discuss and author particular heading online • after 20 minutes, everyone, except hosts, change to another group and provide further input under that group’s sub heading online
  • 25. Maximising Institutional Webmaster Impact Using GoogleDocs http://docs.google.com/ document subheading to be username password discussed and authored eddie01@netskills.biz c0llab0rate users eddie02@netskills.biz c0llab0rate process eddie03@netskills.biz c0llab0rate technology eddie04@netskills.biz c0llab0rate skills eddie05@netskills.biz c0llab0rate metrics eddie06@netskills.biz c0llab0rate authority https://docs.google.com/document/d/10GVtUZYW_nsu_XIgrBDrG8dpK_FxXPWnRNB9kUl8qjY/edit?hl=en_US
  • 26. Maximising Institutional Webmaster Impact Heading relating to effectiveness Proposed recommendation 1 Proposed recommendation 2 Proposed recommendation 3 Proposed recommendation 4 . . .
  • 27. Maximising Institutional Webmaster Impact 4 Explore some ideas that might help deliberations
  • 28. Maximising Institutional Webmaster Impact Forming habits The 7 habits of highly effective people, Stephen Covey, first published 1989 1. Be Proactive 2. Begin with the End in Mind 3. Put First Things First 4. Think Win-Win 5. Seek First to Understand, Then to be Understood 6. Synergize 7. Sharpen the Saw http://en.wikipedia.org/wiki/The_Seven_Habits_of_Highly_Effective_People
  • 30. Maximising Institutional Webmaster Impact Making change possible http://www.jisc.ac.uk/media/documents/events/2010/04/presentations/openingkeynote.pdf
  • 31. Maximising Institutional Webmaster Impact Thinking better Six Thinking Hats, Edward de Bono, first published 1985 Information—considering purely what information is available, what are the facts? Emotions—instinctive gut reaction or statements of emotional feeling Bad points judgment—logic applied to identifying flaws or barriers, seeking mismatch Good points judgment—logic applied to identifying benefits, seeking harmony Creativity—statements of provocation and investigation, seeing where a thought goes Thinking—thinking about thinking http://en.wikipedia.org/wiki/Six_Thinking_Hats
  • 32. Maximising Institutional Webmaster Impact The art and science of success Tactics, Edward de Bono, first published 1985 Energy, persistence, determination and single- mindedness seem important in all cases. There is action. Successful people don’t stand still and expect things to happen. They take a step and then the next step. There’s a sense of integrity. Integrity toward oneself and also to others. There’s always the “expectation of success” and the ability to think big. There’s the ability to define goals and targets, and also to have dreams. There’s creativity and the ability to see things differently and think new thoughts. There’s both seizing opportunities and creating them. There’s eagerness, enthusiasm and willingness to make things happen. http://amzn.to/ay0J5I
  • 33. Maximising Institutional Webmaster Impact 37 Signals principles • Useful is forever. Bells and whistles wear off, but usefulness never does. • Our customers are our investors. We answer to them, not investors or the stock market. • Clarity is king. No buzzwords, lingo, and sensationalized marketing-speak. • Great service matters. We're known for fast, concise, and friendly customer service and support. We work hard to make sure we live up to that reputation every day. • Contracts suck. No one likes being locked into something for a year or two or more. We never lock anyone in. Our customers can cancel at any time, no questions asked (and we never charge a setup or termination fee). • Business software should be affordable. • Software that requires training is failed software. Our products are intuitive. You'll pick them up in seconds or minutes, not hours, days or weeks. We don't sell training —no need! • The basics are beautiful. We'll never overlook what really matters: great service, ease of use, honest pricing, respect for our customer's time, money, and trust. http://37signals.com/
  • 34. Maximising Institutional Webmaster Impact Working smarter Rework, Jason Fried and David Heinemeier Hansson, published 2010 Start making something What you do matters, not what you think or say or plan. No time is no excuse Perfect time never arrives. There's always enough time if you spend it right. Make a dent in the Universe To do great work, you need to feel that you're making a difference. If you're going to do something, do something that matters. You need less than you think That could mean people, money, resources... http://37signals.com/rework/
  • 36. Maximising Institutional Webmaster Impact Start an epidemic The Tipping Point, Malcolm Gladwell, published 2000 Ideas and products and messages and behaviours spread just like viruses do. The three rules of epidemics (or agents of change): • the law of the few • the stickiness factor • the power of context “The virtue of an epidemic is that just a little input is enough to get it started, and it can spread very, very quickly. It is of enormous interest to everyone from educators trying to reach students, to businesses trying to spread the word about their product, or to anyone who's trying to create a change with limited resources.” http://en.wikipedia.org/wiki/The_Tipping_Point http://www.gladwell.com/tippingpoint/index.html
  • 37. Maximising Institutional Webmaster Impact Summary of helpful methods • encourage habit forming—individuals and institution • process is essential—connecting other important factors • consider different perspectives—try different hats! • think success—and learn from others • work smarter—not harder • recognise the small things that can make a big difference
  • 38. Maximising Institutional Webmaster Impact Reconvene and review all sections and 5 agree on final draft document “Maximising Institutional Webmaster Impact Recommendations”
  • 39. Maximising Institutional Webmaster Impact Result https://docs.google.com/document/d/10GVtUZYW_nsu_XIgrBDrG8dpK_FxXPWnRNB9kUl8qjY/edit?hl=en_US