2. Allow me to introduce myself
I’m a digital communications pro with a passion for connecting
people, content and organizations.
Things I can do for you:
• Online audience engagement and growth
• Digital communication strategy and operations, including social
media, content and community
• SEO strategy and optimization
• Web production
• Digital analytics and reporting
• Editorial strategy, creation and management
• Team leadership, recruiting and mentoring
3. I know the tools
All of these and more
Content Management Systems
• Wordpress
• Drupal
• Joomla
Analytics
• Omniture
• Google Analytics
• Chartbeat
Social media suites
• Hootsuite
• sproutSocial
Scripting
• HTML
• CSS
• Javascript
4. I worked for Cartoon Network
Online Community Manager - 2011-2014
Team lead for community, social media and customer service strategy
and operations in Cartoon Network Digital, managing engagement and
satisfaction through social channels and customer contact.
Basically, that means I managed the creation of cool new content to
engage kids and parents.
I pitched and launched new channels to grow social engagement and
create new promotional opportunities for on-air, digital and mobile
initiatives.
Results:
• Grew blog traffic from the ground up to 1.5 million monthly views and
500,000 monthly visitors.
• 500,000 unique comments on Cartoon Network’s 20th Birthday survey.
• Tripled user comment activity on cartoonnetwork.com game pages.
5. More stuff I did at Cartoon Network
• Collaborated with On-Air Creative, Production,
Marketing, UX, and Research teams to develop
strategies and best practices for engagement through
digital and social platforms based on web analytics and
social media metrics.
• Managed content, editorial and SEO strategy and
operations for web site, video, game and social
content to align with network priorities, product
launches, and traffic opportunities.
• Compiled detailed reports and analyses to measure key
performance indicators and audience sentiment for all
mobile and web product launches and updates.
• Managed multiple agencies to curate the social
experience for web and mobile products to maximize
quality and engagement while staying compliant with
COPPA regulations and kidSAFE Seal requirements.
6. I worked for BioWare
Community Contractor - 2009-2010
I provided community consulting and management services for Dragon
Age: Origins downloadable content launches and Dragon Age II pre-order
campaign.
• Implemented best practices for community building and user
engagement across the BioWare Social Network, including blog, forums,
and profiles.
• Managed content and conversations across all online channels.
• Created community program to engage users to create user-generated
content with the BioWare toolset.
• Created, hosted and produced Dragon Age podcast series to promote
upcoming launches and initiatives.
• Compiled and analyzed community insights and key performance
indicators for Development, Quality Assurance and Marketing
departments.
• Managed relationships with bloggers, power users and influencers.
7. I worked for Cryptic Studios
Community and Online Marketing Manager – 2006-2009
I built the web development and community
management teams from the ground up to support
all Cryptic Products.
• Created engagement and content strategy to grow
community ahead of product launches.
• Compiled detailed reports and analyses to
measure key performance indicators for audience
engagement.
• Managed strategy, design and launch for all
corporate and product web sites.
• Recruited full staff of programmers, artists,
writers and community representatives.
• Managed marketing and PR agencies.
8. I worked for Turbine
Community Manager - 2005-2006
Team lead responsible for community
engagement and promotional content to
support Dungeons & Dragons Online launch and
live operations.
• Grew community registration of hardcore fans
from less than 10K to 50K in first month of
campaign development. Registrations topped
150K by product launch 9 months later.
• Designed content and live events to
community evangelism, resulting in 75%
increase in pre-order sales.
9. Other experience
Community Manager, Sony Online Entertainment
2002-2005
Managed community experience, including website
content, forums and fansite relations.
Producer, America Online
1999-2001
Developed interactive web applications for clients
including Cooking Light magazine, ETRADE, and
Autotrader.
10. Education
University of Iowa
Bachelor of Arts in Communication Studies,
emphasis on Media Studies and Film.
Iowa State University
Graduate coursework in Mass Communication
and Journalism, with an emphasis on consumer
engagement with technology.
12. I’d love to meet you
And talk about joining your team
I’ve explored the final frontiers of online
communication. And I’ve simply walked into
Mordor.
What adventures can we go on together?
Victor Wachter
vwachter@gmail.com
(781) 626-3954
