The document discusses ways to publish, manage, promote, and sustain ICT projects for social change online. It identifies several free web hosting sites that allow uploading websites. It emphasizes the importance of ongoing website management, which includes tasks like marketing strategies, continuous optimization, and security maintenance. Metrics like search visibility, online reach, frequency, and virality are discussed as ways to gain traction and promote the website. Tools for monitoring website traffic analytics from platforms like Google Analytics and Alexa are also presented.

1. PUBLISHING AND SUSTAINING
ICT PROGECTS FOR SOCIAL
CHANGE
Group 6

2. In this lesson, you wil be able to
Demonstrate knowledge in uploading,
managing, and promoting websites as a tool
for ICT projects;
Generate a technical report that intercepts data
analystics; and create a report on the
performance of ICT projects.

3. The ICT projects, such as websites, blog sites, and multimedia
channels will not be successful if they are not published and
manage well. It is, therefore, important to look for ways on
how to publish it for free or of lesser cost especially if there are
financial constraints to consider. Furthermore, it is vital, too, to
sustain the project to ensure prolonged stability and success
of it.

4. • A developed website is useless if it is not published online.
Publishing means that the web pages and their
accompanying contents are now readily available in the
World Wide Web. Web publishing can be made possible
through web hosting which can be free or paid.
Uploading a Website

5. • Here are some free web hosting sites as listed by Brad
Smith (2020) in his article, Best Free Web Hosting Sites. The
site includes Hostinger.com, 000WebHost.com,
InfinityFree.net, Sites.Google.com, AwardSpace.com,
FreeHosting.com, and Freehostia.com. By availing their
services, a user can enjoy the following privileges and
functions.
Uploading a Website

6. Uploading a Website

7. Managing a Website
• The work does not end upon getting a website hosted. To keep it running with its
intended purpose, it must be maintained. Cody Landfeld (2016) in his essay, 7
keys to effectively managing your website after launch, stated that the
important things to remember on this stage of having a website are:
(a) clean up any post-launch task,
(b) create and execute marketing strategies,
(c) do continuous improvement and optimization, and
(d) do general maintenance and protection.

8. Clean up any Post Launch Tasks
• It is important that upon launching the website using the chosen webhost, post-launch tasks
should be done.
• One of these tasks is to check the site speed. The loading time of the website is one of the
indicators of good user experience, so this must be checked. There should be regular checking
to ensure fast speed, as this may negatively affect visits from users.
• Images must be double-checked. It is vital that the images uploaded on the site are
appropriate, and that they are of correct sizes, too.
• Multiple screen size check to verify whether the site fits in multiple devices. This is to suit
different sizes that may be used by the users.
• Go through the forms, and sign-up pathways. forms, buttons, email sign-up, and the links
must be properly working.
• Submit the XML site map, so that web crawlers like Google or Yahoo will easily determine the
website structure which will help in locating the website via searching.

9. Create and Execute Marketing
Strategies
• To allow the website to reach its target users, marketing
strategies must be created and executed.
• Strategies that can be employed are the use of social media,
content marketing, email marketing, search engine optimization,
and pay per click. Using social media, a following can be built and
maintained, and they can be directed to the website. however,
alongside the use of social media, the websites should be
providing helpful and essential contents to their readers. this way,
users can see the value of the website.

10. Do Continuous Improvement and
Optimization
• Improvements and optimization may be costly. every
aspect of the website must be improved overtime.
Nevertheless, four of the most crucial elements to test
in a website are the headline, call to actions or CTA’s
design, and displayed social proof. These must be
guarded and improved continually.

11. Do Maintenance and
Protection
• When maintaining a website, the following protocols
must be remembered: do regular website backups,
ensure up-to-date themes and plug-ins, run database
sweep, and do routine website tests.
• On the other hand, the following protocols must be
checked to ensure website security: use complex
passwords, use firewall, and install plug-ins that limit
logging attempts.

12. Website Promotion And Traction:
Search visibility, Reach, and
Virality
Traction, in the context of online advocacy projects, can be associated with “
having a measurable set of users...” being served or reached by the project
(Cameron, 2010).
This is inseparable website promotion which is a way to gain traction. Website
promotion is defined as a “way of finding and attracting your potential clients,”
(webdesign.org,2020). There should be a well-defined web promotion strategy to
gain traction.

13. Website Promotion And Traction:
Search visibility, Reach, and Virality
Steve Olenski (2016) enumerated ways to gain traction. Though these are
originally for business purposes, the steps can aid online advocacy
promotions. The ways to gain traction for online advocacy projects are the
following:
A. Connect with influencers. Hiring influencers in social media and other
online platforms to be advocates for your cause can be a good pull for
followers.
B. Do things that do not scale. Though the project is online you can still
promote it by word of mouth to further its reach. This can be done even
before the actual launch of the online project.
C. Leverage tour email list. In this case, a database of email can be a good
start to promote the project. Through emails or accounts of followers, the
people can be informed and updated of the project.

14. Website Promotion And Traction:
Search visibility, Reach, and Virality
D. Partner up. Partner up with people, organization, or institutions that may
possibly support your cause. By partnering, you can collaborate with them in
their events or on their online presence.
E. Test Everything. This can be done by different analytic platforms such as
Google Analytics. Testing all aspects of your online site can lead to
improvements. This can be done through an internal assessment of the
project.
F. Create and Promote original content. make the content original and high
quality.
G. Think outside the box. uniqueness and creativity is the key. you can
always try new things that have never been explored by fellow online
creators especially those that promote advocacies for social change.

15. Website Promotion And Traction:
Search visibility, Reach, and Virality
Search Visibility - is an indicator that the overview of your site’s presence is
online.
Search Visibility score - is being calculated by search engines like Google.
Social Media can be used to increase search visibility. When people are
getting value from an online project accessible in their social media
accounts, they tend to share the content, and with this, more people will bw
able to interact by liking, re-sharing, and commenting on the content.
Online Reach - is defined by the Advertising Research Foundation as “the
number of different people exposed at least once to an internet advertising
message during a four-week period, beginning with week one,” (in Gough,
2002).

16. Website Promotion And Traction:
Search visibility, Reach, and Virality
Frequency - means “the average number of times a
person has been exposed to a message over a period of
time,” (ARF, as cited in Gough, 2002).
The popularity and sustainability of these projects can
be achieved by optimizing reach and frequency of the
project.

17. There are ways to increase online reach and frequency.
Maria Breaux (2016) of Marine Software suggested the
following strategies:
• Tell a story with ad sequencing. when applying this to online projects for social
change, this sequence can be considered:
A. introduce the project for overall awareness,
B. provide specific details of the project for encouragement, and
C. call for action of support.
• Use the power of retargeting. Target those who are connected with the people
within the primary reach who demonstrate interest in the project.
• Remember social media. As stated earlier, social media can be widen online reach
rapidly.
Virality - on the other hand, is the “tendency of an image, video, or piece of
information to be circulated rapidly and widely from one internet user to another,”
(Oxford Languages, n.d.)

18. Three elements of viral contents : Kiely Kuligowski (2019) a
writer of the Business News Daily, suggests four ways to
make online content viral:
• Find a great hook. Create a tagline, title, or hashtag that is interesting.
Make this texts compelling and actionable that elicit and promise
emotional response.
• Create content worth sharing. Secure that target audiences will get value
out of what they see in your content, remember that however good hook
is if the content is poorly created, people will not share it.
• Know your audience. The audience is the most important element for
virality. It is important to know the profile of the target audiences.
• Make it visual. Statistics would tell that infographics are the most shared
online content. This ascertains that visual contents attract more internet
users.

19. Monitoring Traffic on Various Platforms
The decisions on website content, redesign, marketing, and many other aspects of
the project are based on user feedback and engagement or web traffic. Web traffic
means the number of visits of the users on the website.
,to enjoy the benefits of free website traffic monitoring scheme, Several tools can be
used. some of these are:
1. Google Analytics - is a tool that analyzes statistics of visitors to a website. this
provides insights on strategizing on how to improve traffic.
2. GoingUp! - is a tool that can provide web stats, traffic trend analysis, referring
keywords, recent visitor location, recent visitor map, user profile data, inbound
link monitoring, and keyword search.
3. Alexa - is a tool that allows users of the sites to share the same audience with
you, determine the topic of interests your visitors care about, compare websites
stats of your competitors and find search engine optimization keyword
opportunities.

20. 1.Sign-up with Google Analytics
• First create a Gmail account. Then signup for Google
Analytics using the Gmail account previously created.
2. Install Google Analytics in Word Press By MonsterInsights.
• Is a Google Analytic plug in for WordPress. It has both a
premium paid or a free plug-in version.
If a website is created through WordPress, you may consider the
following steps in executing such an action:

21. There are ways to gather the user’s feedback for ICT projects for
social change:
• one-on-one interviews with current users
• using online services to collect feedback
• benchmarking competitors
• surveying existing users
• encouraging direct comments

22. There are ways to gather the user’s feedback for ICT projects for
social change: using Googlr forms to survey;
• survey with style
• personalize your Q and A
• respond on the go
• set a mechanism for answer organization and
analysis
• collaborate in making surveys

23. The following steps are outlined by Google support that will guide the
survey creators if creating a test survey or a survey for free:

24. The following steps are outlined by Google support that will guide the
survey creators if creating a test survey or a survey for free:

25. UPDATING CONTENT AND MAINTAINING
TRAFFIC

26. UPDATING CONTENT AND MAINTAINING
TRAFFIC

27. ASSESSING AND MONITORING SOCIAL IMPACT OF
ONLINE ADVOCACY PROJECTS