1. The document discusses myths and facts regarding social media and social networking, arguing that it is not just for youth and can be embraced even without dedicated resources. 2. Key points made include that the audience for social media is wider than imagined, it enables active sharing versus just information distribution, and viral effects can make organizations more resourceful. 3. The document provides tips for developing a social media strategy focused on strengthening trusted connections, participation, and sustainability through simplicity and adherence to the 20/80 rule.