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@michael_smit	
  
Selected	
  Thoughts	
  on	
  Modern	
  
Discovery	
  and	
  Access	
  
	
  
Mike	
  Smit	
  
School	
  of	
  Informa3on	
  Management	
  
Faculty	
  of	
  Management	
  
@michael_smit	
  
•  What	
  does	
  discovery	
  and	
  access	
  mean	
  to	
  Jill	
  
Q.	
  Public?	
  
@michael_smit	
  
Google	
  has	
  set	
  our	
  discovery	
  
expecta<ons	
  
•  Single	
  star3ng	
  point	
  
•  Usability	
  
•  Query-­‐driven	
  informa3on	
  seeking	
  
•  Personaliza3on	
  
@michael_smit	
  
Single	
  star<ng	
  point	
  
•  84%	
  of	
  online	
  informa3on	
  seekers	
  began	
  
their	
  search	
  using	
  a	
  web	
  search	
  engine	
  (DeRosa	
  et	
  
al.,	
  2011)	
  
•  91%	
  of	
  adult	
  search	
  engine	
  users	
  reported	
  
that	
  they	
  “always”	
  or	
  “almost	
  always”	
  found	
  
the	
  informa3on	
  they	
  were	
  looking	
  for	
  using	
  
search	
  engines	
  (Purcell,	
  Brenner	
  &	
  Rainie,	
  2012)	
  
@michael_smit	
  
But…	
  
•  Lots	
  of	
  content	
  is	
  not	
  indexed	
  by	
  Google!	
  
– “Deep	
  Web”	
  
@michael_smit	
  
Usability	
  
•  The	
  single	
  textbox	
  search	
  
•  More	
  importantly:	
  deep	
  understanding	
  of	
  
how	
  users	
  interact	
  with	
  the	
  web.	
  
@michael_smit	
  
Query-­‐driven	
  Informa<on	
  Seeking	
  
@michael_smit	
  
Personaliza<on	
  
@michael_smit	
  
So,	
  are	
  public	
  informa<on	
  resources	
  
present	
  where	
  people	
  are	
  looking?	
  	
  
Nope.	
  
@michael_smit	
  
Hiding	
  the	
  good	
  stuff!	
  
!
@michael_smit	
  
Public	
  Libraries	
  and	
  Search	
  Engines	
  
•  Zoe	
  Dickinson’s	
  thesis	
  work	
  
•  RQ1:	
  What	
  factors	
  mo3vate	
  libraries	
  to	
  
address	
  search	
  engine	
  visibility	
  issues?	
  
•  RQ2:	
  What	
  barriers	
  stand	
  between	
  Canadian	
  
public	
  library	
  informa3on	
  resources	
  and	
  
search	
  engine	
  visibility?	
  	
  
	
  
!
@michael_smit	
  
What	
  about	
  LAC?	
  
@michael_smit	
  
Bridging	
  the	
  Gap	
  
•  Should	
  I	
  be	
  able	
  to	
  Google	
  Documentary	
  
Heritage?	
  
•  My	
  answer?	
  Yes.	
  Yours?	
  
@michael_smit	
  
Benefits	
  of	
  Peninsular	
  Life	
  
•  Increased	
  relevance	
  
•  Easier	
  to	
  access	
  than	
  an	
  island,	
  and	
  thus	
  
more	
  traffic	
  
•  S3ll	
  dis3nct	
  from	
  the	
  main	
  landmass	
  
•  Affords	
  some	
  control	
  over	
  access	
  
@michael_smit	
  
Benefits	
  of	
  Peninsular	
  Life	
  
•  Increased	
  relevance	
  
•  Easier	
  to	
  access	
  than	
  an	
  island,	
  and	
  thus	
  
more	
  traffic	
  
•  S3ll	
  dis3nct	
  from	
  the	
  main	
  landmass	
  
•  Affords	
  some	
  control	
  over	
  access	
  
@michael_smit	
  
Things	
  to	
  Watch	
  in	
  	
  
Discovery	
  &	
  Access	
  
Importance
of	
  Place	
  
@michael_smit	
  
There	
  is	
  no	
  subs<tute	
  	
  
for	
  human	
  aYen<on	
  
But	
  some3mes	
  we	
  have	
  too	
  much	
  
data	
  and	
  not	
  enough	
  humans!	
  
Google’s	
  Knowledge	
  Graph	
  
29	
  
Cogni<ve	
  Compu<ng	
  
Historic	
  Flood	
  Database:	
  	
  
A	
  Big	
  Data	
  Approach	
  
•  Automa3cally	
  processing	
  newspaper	
  ar3cles	
  
to	
  produce	
  open	
  datasets	
  describing	
  geo-­‐
located	
  floods	
  in	
  Nova	
  Sco3a.	
  
•  Visual	
  interface	
  
36	
  
Increased	
  
Demand	
  for	
  
Summarized	
  
Informa<on	
  
@michael_smit	
  
Growth	
  of	
  Raw	
  Data	
  
@michael_smit	
  
Skills	
  Gap	
  
•  Predicted	
  for	
  US	
  in	
  2018	
  by	
  
McKinsey	
  Global	
  Ins3tute	
  
Posi%ons:(
465k(
Workforce:(
300k(
Deep$Analy*cs$Skills$
Posi%ons:(
4m(
Workforce:(
2.5m(
Deep$Analy*cs$Skills$ Data1savvy$
Data	
  Literacy	
  
•  The	
  ability	
  to	
  create,	
  comprehend,	
  and	
  
communicate	
  data.	
  
•  The	
  ability	
  to	
  collect,	
  manage,	
  evaluate,	
  and	
  
apply	
  data,	
  in	
  a	
  cri3cal	
  manner.	
  
•  Spans	
  disciplines,	
  sectors,	
  universi3es,	
  …	
  	
  
@michael_smit	
  
Ques<ons	
  /	
  Discussion	
  Welcome!	
  
•  Mike.Smit@dal.ca	
  
•  @michael_smit	
  
@michael_smit	
  
Image	
  Credits	
  (1)	
  
•  hnp://www.scien3ficamerican.com/media/inline/blog/Image/wisdom.jpg	
  
•  hnp://rudyloans.com/wp-­‐content/uploads/2013/11/Arrow-­‐Up-­‐4.jpg	
  
•  hnp://www.mrwallpaper.com/cat-­‐and-­‐dog-­‐cuddle-­‐wallpaper/	
  
•  hnp://ponermore.wikia.com/wiki/Category:Gryffindor	
  
•  hnp://ponermore.wikia.com/wiki/File:Slytherin_mark.png	
  
•  hnp://daverobertsfilm.wordpress.com/2011/02/02/media-­‐studies-­‐key-­‐debates/	
  
•  hnp://www.themobilityresource.com/wearable-­‐technology-­‐and-­‐how-­‐it-­‐affects-­‐
people-­‐with-­‐disabili3es/	
  	
  
•  Original	
  source	
  unknown;	
  available	
  	
  
•  hnp://adpaascu.wordpress.com/tag/global-­‐ci3zens/	
  
•  hnps://www.torproject.org/	
  
•  hnp://www.gnupg.org/	
  
•  hnp://www.iden3tyfinder.com/	
  
	
  43	
  
@michael_smit	
  
Image	
  Credits	
  (2)	
  
•  hnp://www.gartner.com/technology/research/hype-­‐cycles/	
  
•  hnp://blog.udacity.com/2013/07/new-­‐course-­‐design-­‐of-­‐everyday-­‐things.html	
  
•  Screenshot	
  from	
  hnp://pennystocks.la/internet-­‐in-­‐real-­‐3me/	
  
•  hnp://www.officeimaging.com/	
  
•  hnp://www.clipartbest.com/gradua3on-­‐caps-­‐clip-­‐art	
  
•  Cost	
  per	
  GB	
  from	
  hnp://www.mkomo.com/cost-­‐per-­‐gigabyte-­‐update	
  
•  Images	
  on	
  slides	
  47,	
  57,	
  58	
  are	
  ©	
  Mike	
  Smit,	
  2014.	
  
•  Slide	
  35:	
  screenshot	
  of	
  personal	
  laptop	
  &	
  cell	
  phone	
  
•  Slide	
  37:	
  Vancouver	
  Archives,	
  hnp://searcharchives.vancouver.ca/power-­‐lines-­‐
and-­‐suppor3ng-­‐structure-­‐in-­‐lane-­‐west-­‐of-­‐main-­‐street-­‐at-­‐pender-­‐street	
  	
  
•  Slide	
  43:	
  Screenshot	
  of	
  Watson	
  User	
  Modeling.	
  	
  Made	
  from	
  my	
  own	
  copy	
  of	
  their	
  
demo	
  applica3on,	
  but	
  also	
  available	
  publicly	
  at	
  hnp://watson-­‐um-­‐
demo.mybluemix.net/	
  
44	
  
@michael_smit	
  
Image	
  Credits	
  (3)	
  
•  All	
  graphs	
  were	
  created	
  for	
  the	
  purpose	
  of	
  this	
  presenta3on	
  
•  Logos	
  on	
  slide	
  38	
  are	
  from	
  the	
  respec3ve	
  websites	
  
•  Images	
  on	
  slide	
  39:	
  	
  
–  Bonom	
  lew:	
  Thalmic	
  Labs	
  via	
  TechCrunch	
  hnp://techcrunch.com/2013/06/05/thalmic-­‐labs-­‐raises-­‐14-­‐5m-­‐to-­‐
make-­‐the-­‐myo-­‐armband-­‐the-­‐next-­‐big-­‐thing-­‐in-­‐gesture-­‐control/	
  
–  Top	
  lew:	
  Apple.com	
  
–  Top	
  right:	
  fitbit.com	
  
–  Bonom	
  right:	
  hnps://www.google.ca/glass/start/	
  
•  Slide	
  41:	
  hnp://www.geekwire.com/2013/ibm-­‐takes-­‐watson-­‐cloud/	
  
45	
  

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Selected Thoughts on Modern Discovery and Access

  • 1. @michael_smit   Selected  Thoughts  on  Modern   Discovery  and  Access     Mike  Smit   School  of  Informa3on  Management   Faculty  of  Management  
  • 2. @michael_smit   •  What  does  discovery  and  access  mean  to  Jill   Q.  Public?  
  • 3.
  • 4. @michael_smit   Google  has  set  our  discovery   expecta<ons   •  Single  star3ng  point   •  Usability   •  Query-­‐driven  informa3on  seeking   •  Personaliza3on  
  • 5. @michael_smit   Single  star<ng  point   •  84%  of  online  informa3on  seekers  began   their  search  using  a  web  search  engine  (DeRosa  et   al.,  2011)   •  91%  of  adult  search  engine  users  reported   that  they  “always”  or  “almost  always”  found   the  informa3on  they  were  looking  for  using   search  engines  (Purcell,  Brenner  &  Rainie,  2012)  
  • 6. @michael_smit   But…   •  Lots  of  content  is  not  indexed  by  Google!   – “Deep  Web”  
  • 7. @michael_smit   Usability   •  The  single  textbox  search   •  More  importantly:  deep  understanding  of   how  users  interact  with  the  web.  
  • 10. @michael_smit   So,  are  public  informa<on  resources   present  where  people  are  looking?     Nope.  
  • 11. @michael_smit   Hiding  the  good  stuff!   !
  • 12. @michael_smit   Public  Libraries  and  Search  Engines   •  Zoe  Dickinson’s  thesis  work   •  RQ1:  What  factors  mo3vate  libraries  to   address  search  engine  visibility  issues?   •  RQ2:  What  barriers  stand  between  Canadian   public  library  informa3on  resources  and   search  engine  visibility?      
  • 13. !
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. @michael_smit   Bridging  the  Gap   •  Should  I  be  able  to  Google  Documentary   Heritage?   •  My  answer?  Yes.  Yours?  
  • 22. @michael_smit   Benefits  of  Peninsular  Life   •  Increased  relevance   •  Easier  to  access  than  an  island,  and  thus   more  traffic   •  S3ll  dis3nct  from  the  main  landmass   •  Affords  some  control  over  access  
  • 23. @michael_smit   Benefits  of  Peninsular  Life   •  Increased  relevance   •  Easier  to  access  than  an  island,  and  thus   more  traffic   •  S3ll  dis3nct  from  the  main  landmass   •  Affords  some  control  over  access  
  • 24. @michael_smit   Things  to  Watch  in     Discovery  &  Access  
  • 26. @michael_smit   There  is  no  subs<tute     for  human  aYen<on   But  some3mes  we  have  too  much   data  and  not  enough  humans!  
  • 28.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35. Historic  Flood  Database:     A  Big  Data  Approach   •  Automa3cally  processing  newspaper  ar3cles   to  produce  open  datasets  describing  geo-­‐ located  floods  in  Nova  Sco3a.   •  Visual  interface  
  • 36. 36   Increased   Demand  for   Summarized   Informa<on  
  • 37. @michael_smit   Growth  of  Raw  Data  
  • 39. Skills  Gap   •  Predicted  for  US  in  2018  by   McKinsey  Global  Ins3tute   Posi%ons:( 465k( Workforce:( 300k( Deep$Analy*cs$Skills$
  • 41. Data  Literacy   •  The  ability  to  create,  comprehend,  and   communicate  data.   •  The  ability  to  collect,  manage,  evaluate,  and   apply  data,  in  a  cri3cal  manner.   •  Spans  disciplines,  sectors,  universi3es,  …    
  • 42. @michael_smit   Ques<ons  /  Discussion  Welcome!   •  Mike.Smit@dal.ca   •  @michael_smit  
  • 43. @michael_smit   Image  Credits  (1)   •  hnp://www.scien3ficamerican.com/media/inline/blog/Image/wisdom.jpg   •  hnp://rudyloans.com/wp-­‐content/uploads/2013/11/Arrow-­‐Up-­‐4.jpg   •  hnp://www.mrwallpaper.com/cat-­‐and-­‐dog-­‐cuddle-­‐wallpaper/   •  hnp://ponermore.wikia.com/wiki/Category:Gryffindor   •  hnp://ponermore.wikia.com/wiki/File:Slytherin_mark.png   •  hnp://daverobertsfilm.wordpress.com/2011/02/02/media-­‐studies-­‐key-­‐debates/   •  hnp://www.themobilityresource.com/wearable-­‐technology-­‐and-­‐how-­‐it-­‐affects-­‐ people-­‐with-­‐disabili3es/     •  Original  source  unknown;  available     •  hnp://adpaascu.wordpress.com/tag/global-­‐ci3zens/   •  hnps://www.torproject.org/   •  hnp://www.gnupg.org/   •  hnp://www.iden3tyfinder.com/    43  
  • 44. @michael_smit   Image  Credits  (2)   •  hnp://www.gartner.com/technology/research/hype-­‐cycles/   •  hnp://blog.udacity.com/2013/07/new-­‐course-­‐design-­‐of-­‐everyday-­‐things.html   •  Screenshot  from  hnp://pennystocks.la/internet-­‐in-­‐real-­‐3me/   •  hnp://www.officeimaging.com/   •  hnp://www.clipartbest.com/gradua3on-­‐caps-­‐clip-­‐art   •  Cost  per  GB  from  hnp://www.mkomo.com/cost-­‐per-­‐gigabyte-­‐update   •  Images  on  slides  47,  57,  58  are  ©  Mike  Smit,  2014.   •  Slide  35:  screenshot  of  personal  laptop  &  cell  phone   •  Slide  37:  Vancouver  Archives,  hnp://searcharchives.vancouver.ca/power-­‐lines-­‐ and-­‐suppor3ng-­‐structure-­‐in-­‐lane-­‐west-­‐of-­‐main-­‐street-­‐at-­‐pender-­‐street     •  Slide  43:  Screenshot  of  Watson  User  Modeling.    Made  from  my  own  copy  of  their   demo  applica3on,  but  also  available  publicly  at  hnp://watson-­‐um-­‐ demo.mybluemix.net/   44  
  • 45. @michael_smit   Image  Credits  (3)   •  All  graphs  were  created  for  the  purpose  of  this  presenta3on   •  Logos  on  slide  38  are  from  the  respec3ve  websites   •  Images  on  slide  39:     –  Bonom  lew:  Thalmic  Labs  via  TechCrunch  hnp://techcrunch.com/2013/06/05/thalmic-­‐labs-­‐raises-­‐14-­‐5m-­‐to-­‐ make-­‐the-­‐myo-­‐armband-­‐the-­‐next-­‐big-­‐thing-­‐in-­‐gesture-­‐control/   –  Top  lew:  Apple.com   –  Top  right:  fitbit.com   –  Bonom  right:  hnps://www.google.ca/glass/start/   •  Slide  41:  hnp://www.geekwire.com/2013/ibm-­‐takes-­‐watson-­‐cloud/   45