GetJar by Ilja Laurs - World's Largest Independent App Store
1. GetJar by Ilja Laurs
Stanford Engineering
European Entrepreneurship & Innovation
2/13/2012
1 GetJar Confidential
2. About GetJar
• World’s largest independent app store
• 450,000 Android, BlackBerry, Symbian, Java, and
mobile web apps from 400,000 registered
developers
• 80,000,000 downloads per month
• 2,500,000,000 downloads to date
• Backed by Accel and Tiger Global, $42 million
raised
120 million 80 million
downloads downloads
on GetJar on GetJar
110 million
downloads
on GetJar
2 GetJar Confidential
3. Leadership in Android
Angry Birds for
Android launch on
GetJar exclusively
Over 1 million
downloads in the first
day
Zynga Mafia Wards
for Android launch
on GetJar
exclusively
Digital Chocolate
launches
Millionaire City for
Android on GetJar
exclusively
3 GetJar Confidential
4. App Discovery Business Model
• GetJar runs a very different business model, paid
discovery (App ads like Adsense) vs retail (iTunes, Android
Market etc.). Developers bid for high exposure for their
apps, just like websites bid for premium visibility in
Google Adsense.
Bids $2 per
• To win the consumer, GetJar gives away best-selling install
games and apps for free.
100’s of
ultra-
premium
titles from
all top Bids $1 per
developers, install
FREE to the
consumers
4 GetJar Confidential
5. Lithuanian flat in 2005 to Time’s top 10 in 2010
Seattle office
Series C
$25m (Accel,
Tiger Global)
Series B
$11m (Accel)
Silicon Valley
office
Series A
$6m (Accel),
London office
5 GetJar Confidential
