Vienna Convention Bureau - Christian Mutschlechner

1. Vienna
Tourist Board
WWW.VIENNA.INFO

2. Organization
▪ Founded in 1955
▪ Corporation of the public law
▪ Works on a non-profit basis

3. Mission: promotion of tourism to Vienna
Organization
▪ Worldwide marketing
▪ Visitor services in the city
▪ Destination management

4. 2015 Budget : € 26.2 million
▪ 72.4 % from the local accommodation tax (=3.2 % of net-room
rate, i.e. without breakfast, internationalization fee, VAT)
▪ 9.8 % from the city government
▪ 2.0 % from the Vienna Chamber of Commerce
▪ 15.8 % own revenue

5. 13.5 million overnight stays = record-breaking year
2014 Vienna tourism
Share Overnight stays +/- %
Germany 20 % 2.650.000 + 5 %
Austria 18 % 2.481.000 + 7 %
USA 6 % 748.000 + 14 %
Italy 5 % 696.000 + 14 %
Russia 4 % 603.000 - 15 %

6. 13.5 million overnight stays = record-breaking year
2014 Vienna tourism
Share Overnight stays +/- %
Great Britain 4 % 500.000 + 11 %
Switzerland 3 % 399.000 + 4 %
Spain 3 % 388.000 + 8 %
France 3 % 365.000 + 4 %
Japan 2 % 300.000 - 2 %

7. 2015 Vienna tourism
Overnight stays +/- %
January 756.000 + 2 %
February 705.000 + 10 %
March

8. Structure
President: Renate Brauner, Vice Mayor and
City Councillor for Finance and Economy
Managing Director:
Norbert Kettner
Content Management
&
Production
Market- &
Media
Management
Vienna
Convention
Bureau
Visitor Services,
Staff & Finance
Strategic Destination
Development
Corporate Public
Relations
Brand Management
& Advertising

9. Strategic Destination Management
▪ Coordination of the basic strategies for all activities of the
Vienna Tourist Board
▪ Market- and trend research
▪ Statistics and benchmarking
▪ Visitor surveys

10. Strategic Destination Management
▪ Local tourism policy issues of the Vienna Tourist Board
▪ Contacts with international tourism organizations
▪ Organization of events for the Vienna tourism industry e.g. the
annual Vienna Tourism Conference

11. Content Management
Content Management & Production
▪ B2C-website in 13 languages
▪ Social Media: Facebook, Youtube, Twitter (German &
Englisch)
▪ 2014: a total of 97 online-campaigns in 23 countries
▪ Vienna-Card: more than 300,000 sold per year
▪ Vienna Experts Club

12. Production
Content Management & Production
▪ Organization of production
▪ Brochures, folders, posters: some 200 productions in 17
languages, in 2014; overall circulation ca. 7 million
▪ Giveaways such as city bags, umbrellas, cooking aprons or
coffee cups

13. 2014 Market Management: 85 business trips to 25 countries
Market & Media Management
▪ 12 trade fairs & 33 workshops for travel agencies
▪ 51 special presentations for the tourism industry
▪ Airline marketing
▪ 2,000 travel agency representatives from 30 countries were
welcomed to Vienna
▪ Vienna Experts Club International

14. Media Management 2014
Market & Media Management
▪ Hosts for 980 journalists from 42 countries
▪ Press conferences 57 in 21 countries
▪ Online media newsletter in 16 languages for 20 countries
▪ Results: more than 3,000 proven articles in print media as well
as a large number of boradcasts in TV and radio

15. Visitor Services 2014
Visitor Services, Staff & Finance
Tourist-Info Wien, Albertinaplatz:
▪ Information in 10 languages
▪ Brochures in 17 languages issued for free
▪ Some 450,000 visitors

16. Visitor Services 2014
Visitor Services, Staff & Finance
Wien-Hotels & Info:
▪ Some 34,000 enquiries by telephone, e-mail, fax or mail
By both teams
▪ 2,500 bookings = some 12,000 overnight stays

17. Vienna
Convention
Bureau

18. Worldwide acquisition of congresses & corporate events
Vienna Convention Bureau
▪ Founded in 1969
▪ Annual Budget 2,8 Mio €
▪ City of Vienna, Vienna Chamber of Commerce, Vienna Tourist
Board, Marketing Cooperations, Sponsors
NO MEMBERS!

19. A top global player
Congress destination Vienna
2014
3,528 Congresses and corporate events
521,433 Participants
1,490,695 Overnight stays
= 11 % of total overnight stays

20. An ongoing debate…………………
Statistics
International congresses worldwide
ICCA (2013) UIA (2013)
1. Paris 1. Singapore
2. Madrid 2. Brussels
3. Vienna 3. Vienna
4. Barcelona 4. Seoul

21. Präsentations-
thema