Zaragoza  as a  Destination Video Carlos Buj
Where is Zaragoza?
Basic Data <ul><li>650.000 inhab. </li></ul><ul><li>Not very known </li></ul><ul><li>Crossroads between major economic pol...
Statistics
It’s Surrounded by tourist poles
Figures in context
Occupancy rate 2008
Average nights per visitor
Expo 2008 as an attempt to project the city <ul><li>3 months international exhibition </li></ul><ul><li>Expected more int’...
Expo 2008 “ Water and sustainable development”
Expo 2008 – a city transformed
MICE Tourism
MICE Tourism
MICE Tourism
MICE events
MICE visitors
Promotion of Zaragoza
Tourist Office
2.0 presence
Virtual tourist Office
Promotion <ul><li>International promotion of Zaragoza </li></ul><ul><li>Focus on tourist services and infrastructure, its ...
Tourist Bus
Performances in the tourist bus
Semana Santa as a tourist attraction
Semana Santa as a tourist attraction
“ Zaragoza, an open book”
Literary tours
European Capital of Culture? <ul><li>European label to promote a city culturally </li></ul><ul><li>Competing with 22 Spani...
Winter Olympic Games of 2022? <ul><li>Already aimed for 1992,1996,2016 </li></ul><ul><li>Candidature of Zaragoza-Pirineos ...
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Zaragoza Presentation

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ICRT presentation of Zargoza as a destination. No much text, but enough to get an idea...

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Zaragoza Presentation

  1. 1. Zaragoza as a Destination Video Carlos Buj
  2. 2. Where is Zaragoza?
  3. 3. Basic Data <ul><li>650.000 inhab. </li></ul><ul><li>Not very known </li></ul><ul><li>Crossroads between major economic poles </li></ul><ul><li>Air connection with Milano, Bruselles and London </li></ul><ul><li>MICE is developed </li></ul><ul><li>Expo 2008 </li></ul>
  4. 4. Statistics
  5. 5. It’s Surrounded by tourist poles
  6. 6. Figures in context
  7. 7. Occupancy rate 2008
  8. 8. Average nights per visitor
  9. 9. Expo 2008 as an attempt to project the city <ul><li>3 months international exhibition </li></ul><ul><li>Expected more int’l vistors </li></ul><ul><li>Most visitors locals and from neigbouring cities </li></ul><ul><li>Pushed visitors 25% up in 2008 </li></ul><ul><li>Didn’t fulfil the expectations </li></ul>
  10. 10. Expo 2008 “ Water and sustainable development”
  11. 11. Expo 2008 – a city transformed
  12. 12. MICE Tourism
  13. 13. MICE Tourism
  14. 14. MICE Tourism
  15. 15. MICE events
  16. 16. MICE visitors
  17. 17. Promotion of Zaragoza
  18. 18. Tourist Office
  19. 19. 2.0 presence
  20. 20. Virtual tourist Office
  21. 21. Promotion <ul><li>International promotion of Zaragoza </li></ul><ul><li>Focus on tourist services and infrastructure, its cultural heritage and congress facilities </li></ul>
  22. 22. Tourist Bus
  23. 23. Performances in the tourist bus
  24. 24. Semana Santa as a tourist attraction
  25. 25. Semana Santa as a tourist attraction
  26. 26. “ Zaragoza, an open book”
  27. 27. Literary tours
  28. 28. European Capital of Culture? <ul><li>European label to promote a city culturally </li></ul><ul><li>Competing with 22 Spanish cities </li></ul>
  29. 29. Winter Olympic Games of 2022? <ul><li>Already aimed for 1992,1996,2016 </li></ul><ul><li>Candidature of Zaragoza-Pirineos 2022 </li></ul>

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