1. PR PROPOSAL FOR RIXOS HOTELS
RUSSIA AND UKRAINE
2017
Prepared by Global Marketing & Communications
innovations · service · perfection
2. WHO WE ARE
• Leading Eastern European/CIS advertising and
PR agency for communications in tourism and
hospitality since 2007
• Across-the-border experience
with campaigns hitting multiple markets
• Full-service solutions
3. PR SERVICE FOR KEY CLIENTS
• Press office
• Press trips
• Special projects
• 24/7 Support
• 2716 news articles
• 318 minutes on TV
• 99 interviews
• 32 press trips
4. IDEA
Build and use effective and strong relationship with media and influencers for promoting Rixos Hotels
as the most preferred hotel for Russian and Ukrainian consumers
5. GOALS
Communication
• Build an image of Rixos as a diverse four-seasons
accommodation provider with hotels in Turkey,
Egypt, Croatia and UAE
• Strengthen position of Rixos as an attractive and
well-known property
• Increase awareness about the variety of faculties of
Rixos
• Use media stories as a trustworthy info source to
increase loyalty
Business
• Increase number of Russian and Ukrainian tourists
• Increase bookings through Rixos website
• Increase Russian and Ukrainian tourists’ duration of
stay in Rixos
7. • News generation for the press;
• Press release distribution;
• Monthly media monitoring with competitors
activity;
• Media Relations (daily work with media
representatives, database updating, building
loyal community);
• Monthly reports.
Press Office Department is a powerful tool for travel business.
It allows to build and grow strong and trustful media relations and set up communication flow with media on a regular basis
1.PRESSOFFICE
8. • One of the most effective PR tools
• Top print editions
• Online publications
• Social Media influencers
2.PRESSTOURS
9. SCOPE OF WORK RUSSIA
*The cost does not include travel related expenses, arrangements for the events etc.
Project Description Period
NET Cost per
period, USD*
Total NET Cost
per Year, USD
Press Office
News generation for the press;
Press release distribution;
Monthly media monitoring with competitors
activity;
Media Relations (daily work with media
representatives, database updating, building
loyal community);
Monthly reports.
monthly 2 500 30 000
Press Trips
Prior to season, up to 10 media in one trip,
Agency coordinator included
five times per
year
2 000 10 000
TOTAL 40 000
Each following activity can be executed separately
10. SCOPE OF WORK UKRAINE
Project Description Period
NET Cost per
period, USD*
Total NET Cost
per Year, USD
Press Office
News generation for the press;
Press release distribution;
Monthly media monitoring with
competitors activity;
Media Relations (daily work with media
representatives, database updating,
building loyal community);
Monthly reports.
monthly 2 000 24 000
Press Trips
Prior to season, up to 10 media in one trip,
Agency coordinator included
five times per year 2 000 10 000
TOTAL 34 000
*The cost does not include travel related expenses, arrangements for the events etc.
Each following activity can be executed separately
11. DELIVERABLES FOR RUSSIA AND UKRAINE
• 36+ (6+ pages each) articles in premium editions on the results of press-tours
• Multiple publications on results of press releases and newsletters distribution to target media
Total media value per year $660,000
Media value is an equivalent of advertising price of particular outlet.
Added value $553,200
