A brief presentation on tourism in Valencia Region from my experience in politics.

1. Raquel Huete, PhD.
University of Alicante
The Region of
Valencia
Tourism Policies:
some ideas and
challenges
https://youtu.be/4q7QjN-M3s0

3. 27 million tourists in
2018
3rd Spanish tourist
destination for
domestic tourists (19
M)
5th for international
tourists (9,2 M)
https://youtu.be
/4q7QjN-M3s0

6. 417,032 beds
(70,000 in
camping
areas)
14,477
restaurants
1,268 travel
agencies
219 active
tourism
companies

7. Economicimpact

8. • Excellent climate: hot summers and warm
winters
• Over 500 kilometres of coastline, whose
main product is “sun and sand tourism”
• Top quality, modern hotel and tourist
infrastructure
• Good transport links
• New tourist attractions Diversification
Factors in the region’s favour

9. Commitment with
the Global Code
of Ethics for Tourism
The strategy based on hospitality aims to:
• Build confidence in our tourism
• Differentiate the tourism offer from our values: our
Mediterranean character.
• Turn ethics and social responsibility into a factor of
reputation and innovation in the tourism sector.
• Cohesion of tourist activity and its agents, achieving a
common will.

10. Increasing profitability:
diversification and de-
seasonalization.
Digitalisation
Inland tourism
Some Challenges

11. Thank you!
www.comunitatvalenciana.com
https://youtu.be/Zz2djzWh0tU