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Session ii West Sweden

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Tourist Council of West Sweden –
a part of
Region Västra Götaland

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Tourism in West Sweden – Facts and figures
• Turnover 45 Billion SEK
• Number of employees (fte) 29.000
• 10 million offic...

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Tourism keeps rural areas alive
• Tourism is the main provider of jobs for many
places
• Without tourism there would be no...

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Presentation Akureyri 2016
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Session ii West Sweden

  1. 1. Tourist Council of West Sweden – a part of Region Västra Götaland
  2. 2. Tourism in West Sweden – Facts and figures • Turnover 45 Billion SEK • Number of employees (fte) 29.000 • 10 million official guest nights (hotel, cottages, hostels och camping • …of which app. 3 million foreign guest nights • Another 10 million guest nights when counting AirBnb, visits to friends & family, guest harbors etc. • Norway largest export market, followed by Germany, Denmark och Great Britain • +25% guest nights the last five years • + 3% guest nights 2019
  3. 3. Tourism keeps rural areas alive • Tourism is the main provider of jobs for many places • Without tourism there would be no food stores, restaurants, hotels, public transports or taxi services in many areas of West Sweden. • Tourism makes it possible to live all year around in rural areas • There has to be a balance to avoid over tourism • Tourism has to be positive for both the inhabitants and the visitors
  4. 4. Six important trends • Urban tourism grows faster than rural tourism • The bigger players grow stronger • Technological development • Active vacation • Sustainablilty • Sharing economy
  5. 5. West Sweden Tourist Board – a part of Region Västra Götaland West Sweden – a role model for public private collaboration
  6. 6. Region Västra Götaland makes collaboration happen • The region facilitates cooperation between local, regional and national actors within public and private sector • Cooperation is the key to sustainable tourism development • The resources on the regional level make it possible to have an impact on a strategic level. Examples: • Common marketing of the destination in Sweden and abroad • Gather companies in development projects • Competence development • Research and analysis • Destination management to attract visitors during the whole year and avoid over tourism
  7. 7. Room for improvement
  8. 8. NECSTouR is the Voice of Regions for Sustainable & Competitive Tourism • Since 2007, NECSTouR provides an integrated approach to Tourism Governance and the necessary link between the regional level of government and the European level • It develops interregional cooperation through European projects. • Its 36 Member Regions proactively, and in partnership, work to address challenges by identifying, capturing and sharing best practice solutions • In this way NECSTouR helps destinations achieve a smarter, more sustainable approach to tourism development.
  9. 9. NECSTouR’s vision towards a Sustainable Regional Tourism Development Five Principles 1. Smart and Inclusive Governance 2. Adding Value to the Sense of Place 3. Using a Holistic Vision for Marketing and Preservation 4. Balancing Place, People and Business 5. Connecting People to People

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