Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Session ii West Sweden


Published on

An International Workshop on Tourism as a Catalyst for Regional Development took place in Vienna, Austria, on 12-13 December 2019.

Published in: Government & Nonprofit
  • Be the first to comment

  • Be the first to like this

Session ii West Sweden

  1. 1. Tourist Council of West Sweden – a part of Region Västra Götaland
  2. 2. Tourism in West Sweden – Facts and figures • Turnover 45 Billion SEK • Number of employees (fte) 29.000 • 10 million official guest nights (hotel, cottages, hostels och camping • …of which app. 3 million foreign guest nights • Another 10 million guest nights when counting AirBnb, visits to friends & family, guest harbors etc. • Norway largest export market, followed by Germany, Denmark och Great Britain • +25% guest nights the last five years • + 3% guest nights 2019
  3. 3. Tourism keeps rural areas alive • Tourism is the main provider of jobs for many places • Without tourism there would be no food stores, restaurants, hotels, public transports or taxi services in many areas of West Sweden. • Tourism makes it possible to live all year around in rural areas • There has to be a balance to avoid over tourism • Tourism has to be positive for both the inhabitants and the visitors
  4. 4. Six important trends • Urban tourism grows faster than rural tourism • The bigger players grow stronger • Technological development • Active vacation • Sustainablilty • Sharing economy
  5. 5. West Sweden Tourist Board – a part of Region Västra Götaland West Sweden – a role model for public private collaboration
  6. 6. Region Västra Götaland makes collaboration happen • The region facilitates cooperation between local, regional and national actors within public and private sector • Cooperation is the key to sustainable tourism development • The resources on the regional level make it possible to have an impact on a strategic level. Examples: • Common marketing of the destination in Sweden and abroad • Gather companies in development projects • Competence development • Research and analysis • Destination management to attract visitors during the whole year and avoid over tourism
  7. 7. Room for improvement
  8. 8. NECSTouR is the Voice of Regions for Sustainable & Competitive Tourism • Since 2007, NECSTouR provides an integrated approach to Tourism Governance and the necessary link between the regional level of government and the European level • It develops interregional cooperation through European projects. • Its 36 Member Regions proactively, and in partnership, work to address challenges by identifying, capturing and sharing best practice solutions • In this way NECSTouR helps destinations achieve a smarter, more sustainable approach to tourism development.
  9. 9. NECSTouR’s vision towards a Sustainable Regional Tourism Development Five Principles 1. Smart and Inclusive Governance 2. Adding Value to the Sense of Place 3. Using a Holistic Vision for Marketing and Preservation 4. Balancing Place, People and Business 5. Connecting People to People