The seventh session of the Saudi Travel & Tourism Investment Market (STTIM) forum will take place from March 29th to April 3rd, 2015 in Riyadh, Saudi Arabia. The forum brings together public and private sector partners in tourism to discuss opportunities to develop the local tourism industry and stimulate investments. This year's theme is "Tourism for Sustainable Economic Development." Over its history from 2008 to 2014, the number of forum visitors has steadily increased from around 2,000 to over 16,000. The forum aims to enhance cooperation between local and international tourism organizations, identify challenges facing tourism investment, and promote Saudi Arabia's tourism potential.

1. 29 March - 3 April 2015
The seventh session of Saudi Travel & Tourism Investment Market-STTIM
Tourism for sustainable economic development

3. The Saudi Travel and Tourism Investment Market
Forumisthemostimportantannualeventthatbrings
togetherpartnersinthelocaltourism,ofgovernment
and private sector, to discuss the different areas of
interest to the industry, and make recommendations
that contribute to the development of local tourism,
increasing competitiveness.
The forum is important also for enhancing
communication between local and international
companies specialized in the provision of tourism
services, products and investments, in addition to
investors and officials of the touristic destinations,
which contributes to the development of local
tourism.
«Tourism for Sustainable Economic Development»
that is the focal point, from which STTIM, at its
seventh session, stemmed from, highlighting the
importance of tourism in the kingdom›s economy,
and the importance of providing a positive and
productive atmosphere that stimulates tourism
investments.
The seventh session of the Forum reflected the
civilized creative image of all touristic aspects
of the various regions of the Kingdom, through
the distinct participation and support of tourism
development boards of the regions.

4. During the period from
of the Forum is to be held under the patronage of His Royal Highness Prince
Governor of Riyadh Region
At the Riyadh International Convention and Exhibition Center
(Halls 1-2-3-4)
With the participation of a number of competent authorities in the Kingdom, represent-
ing the public and private sectors
29 March - 3 April, 2015
The Eighth Session
Turki bin Abdullah bin Abdulaziz Al Saud

5. Statistics

6. 10
STIMM
10
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The number of the forum’s visitors during
the period from 2011 to 2014 :
Forum Visitors Rating Results :
0
2000
4000
6000
8000
10000
12000
14000
16000
2008 2009 2010 2011 2012 2013 2014
0
2000
4000
6000
8000
10000
12000
14000
16000
2008 2009 2010 2011 2012 2013 2014
59%
30%
11%
4%
Excellent
Very Good
Good
Weak

7. 12
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13
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The participants’ opinion about the forum’s message :
56%
34%
10%
61%
23%
13%
%3
57%26%
14%
3%
65%
19%
11%
5%
53%
28%
14%
5%
64%
21%
11%
4%
76%
16%
6%
4%
clear
clear to some extent
Not clear
Evaluation Results of the Forum associated events:
Evaluation Results of organization of the accompanying exhibition:
The diversity of activities and events
Events location at the ForumExtent of enjoying the events Performances quality and programs
offered in the events
Events organizing level
Excellent
Very Good
Good
Weak
Excellent
Very Good
Good
Weak

8. 14
STIMM
15
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40%
28%
26%
6%
51%
37%
12%
0%
51%
29%
20%
0%
72%
27%
1% 0%
Scientific evaluation results of the participants( the conference ) in terms of the level of organization of meet-
ings and workshops:
Excellent
Very Good
Good
Weak
Visitors’ opinion of the sessions and workshops on the matter of importance :
clear
clear to some extent
Not clear
Participants’ evaluation Results of the associated the exhibition :
Excellent
Very Good
Good
Weak
The quality of organizing the exhibition
in general
Extent of the benefit of participating in
the exhibition

9. 16
STIMM
The forum enables Saudi business owners and tourism partners to cooperate and coordinate to create a modern, flexible, integrated,
and valuable tourism that takes into account the environment, values, and traditions of the kingdom.
The forum aims to increase the magnitude of investments in tourism projects, and to support and stimulate tourism investment
The forum helps Identifying problems that may hinder tourism investment climate and work to resolve them through partners and
stakeholders
The forum aims to promote the community›s positive mental image about the travel and tourism industry as a productive sector
within the system of national economic sectors.
The forum focuses on Promoting the distinctive identity of the Saudi tourism and showing the high professional capacity to host
such event, and other important events and activities.
The forum seeks to Increase public awareness about the Saudi touristic products and services, and increase local touristic activity.
The forum’s objectives:
Governmental and semi- governmental organizations :
the heads and members of tourism development boards in the regions, the decision-makers in government agencies associated
with tourism development in the Kingdom, officials of the General Commission for Tourism and Antiquities and its branches
involved in the provision of services to the tourism industry, managers and employees of the branches of the General Commission
for Tourism and Antiquities in the regions.
Funds and finance companies and banks :
Officials and employees of the investment funds, officials and employees of the banks, officials and employees of investment,
finance and installment companies
Accommodation sector :
officials and managers and employees of hotels in the Kingdom , officials and managers of hotel management companies , owners
and officials of furnished apartments , owners and officials of touristic resorts and entertainment parks .
Travelling sector and organizing trips :
The officials and employees of the domestic airlines and international officials and employees of the travel and tourism agencies,
tour operating officials and employees, providers of services to this sector.
Supplier companies associated with the tourism industry :
the officials and employees of the development and construction companies , officials and employees of technology and equipment
companies, officials and employees of the furnishing and decorating companies, organizers of conferences and exhibitions, event
organizers, journalists from various media outlets , marketing companies and advertising agencies , maintenance, industrial
services and security companies .
Citizens and residents :
Recognizing touristic destinations and its potentials, and viewing current and future tourism projects in different areas of the Kingdom.
Also recognizing tourism programs and special offers by the participating parties, meeting with specialists and those responsible
for tourism in the regions of the Kingdom, and enjoying the events associated with the forum.
Who visits the forum?

10. 18
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More Goals and Benefits to be achieved:
The forum’s objectives:
Business :
Fine-tuning your price ranges.
Business initiation.
Closing deals.
Analyzing export opportunities and new markets.
Contacts :
Establishing contacts with sales and cooperation partners.
Acquiring new customers.
Maintaining relationships with regular customers.
Reaching new target groups.
Information :
Visiting experts’ conferences and seminars, e.g. ITB Berlin, Convention and ITB Business Travel Days.
Identifying developments, niche markets and trends.
Analyzing the competition and market situation.
Image :
Strengthening your image.
Raising your public profile.
Presenting interesting new products.

11. 20
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Kingdom’s participating sectors:
The public sector :
The governmental bodies relevant to tourism industry.
Travel and tourism organizations.
Development councils across the regions.
Chambers of Commerce.
Universities and colleges concerned with tourist majors.
Kingdom’s participating sectors:
Companies responsible for developing tourist destinations and investments.
Hotels, furnished apartments and breathers.
Resorts companies.
Travel Agencies.
Medical Tourism .
Public and private airlines.
Transportation companies.
Tourism communication and information technology services.
Banks and financial services institutions.
Event Management companies.
Owners of event hosting facilities.
Festivals and Activities Planning companies.
Entertainment centers and facilities.
Tourism real-estates developers and investors.
Touring companies.
Cruise lines.
Yachts and nautical service providers.
Diving and water sports.
Gym and health services.
Sport products and services providers (equestrian, gold and automobiles).
Public museums and owners of private museums.
Handcraft products providers.
Research centers and consultancy and studies offices concerned with tourism.
Tourist and economic experts.
Tourism academies and training centres.
Shopping malls.
Catering services companies.

12. Scientific Program
Confirming the importance of tourism industry on
socioeconomic sectors, there is a pressing need to
identify the status quo in the Kingdom. The goal is
to exchange expertise with local and international
experts, investors and stakeholders. This, in turn,
will upgrade the quality of tourist products and
services.

13. Saudi Excellence
in Tourism Awards

21. www.sttim.com.sa
KSA, P.O Box 66680 Riyadh 11586
Mobile: +966 558792834 Fax : +966 11 4632325
E-mail : Sales@sttim.com.sa
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