Power point about Gijon\'s tourism quality program.

1. Integrated Quality System for Tourism in Gijón Paris 21 st October 2008 S ociedad M ixta de T urismo de Gijón (G ijón J oint T ourist B oard )

3. 1 Presentation

4. GIJÓN Gijón… Spanish coastal city. In the Principality of Asturias . 181.6 km², of which 92 % is countryside. The most populated borough in the region. Known as the "capital of the Green Coast". Tourism capital of Asturias. A Tourism Excellence Municipality.

6. Gijón Joint Tourist Board 1991 · Tourism included as one of the city's strategic lines of action. The TOURISM COMMITTEE was created as part of Gijón’s Strategic Plan . Its first proposal was to create a public-private cooperation entity in the tourism sector. 1993 · The Sociedad Mixta de Turismo y Festejos de Gijón, S.A. (Gijón's Joint Tourism and Festivities Board) came into being, with public-private share capital. 1999 · The Festivities Area became part of the Sociedad Anónima Teatro Jovellanos . MISSION/VISION: Project Gijón's image outside of the city as a Quality Tourism destination Foster and foment meetings tourism. Raise awareness in the population regarding the importance of tourism for the city. Boost the business development of the tourism sector. Welcome and attend to visitors to the city on their arrival. Foster cooperation between the public and private sectors.

7. Gijón Association for Tourism Quality (AGICATUR) A Non-Profit entity, constituted on 18 th November 2004 with the goal of improving the quality and competitiveness of tourism companies in the city. GOALS: Act as the SICTED Managing Body in Gijón Offer tourism companies technical assistance and advice (SICTED, EFQM, ISO, Q, etc.) Foster relations of collaboration and cooperation with similar entities. Foster Gijón's consolidation as a quality tourism destination as a complement to other public-sector actions. Its founding partners are: Sociedad Mixta de Turismo de Gijón. Gijón, Carreño and Villaviciosa Hotel and Catering Trade Association. Gijón and Carreño Shopkeepers' Association. Principality of Asturias Hotel Association. Chamber of Commerce, Industry and Shipping.

9. 2 Integrated Quality System for Tourist Destinations (SICTED)

12. BACKGROUND TO THE PROJECT The Local Quality Plan arose within the framework of Gijón's Tourism Excellence Plan in the year 2003 with the aim of improving the quality of services perceived by tourists during their stay in the city. Proof of the results was the participation of over 250 companies . BACKGROUND TO THE PROJECT: LOCAL QUALITY PLAN HOTELS RESTAURANT AND CATERING SERVICES SMALL SHOPS GIJÓN'S NIGHTWATCHMEN TRANSPORT SERVICES OTHER SECTORS RESTAURANTS FAST FOOD RESTAURANT SERVICES CIDER TAVERNS PUBS BARS AND CAFES URBAN TRANSPORT TAXI SERVICES OCCASIONAL PASSENGER TRANSPORT SERVICES SECTORS INVOLVED

13. 1. Companies: - Improvements in management - Improvements in customer satisfaction - Improvements in the providing of services. - Improvements in the level of professionalism and motivation of staff. - Improvements in promotion and marketing strategies. BACKGROUND TO THE PROJECT: Local Quality Plan Beneficiaries of the project 2. Customers : - Obtaining of improved services. - Assurance that their suggestions and opinions will be valued. - Improvements as regards value-for-money. - Possibility of choosing establishments with suitable quality standards. 3. The Destination : - Raise overall quality and satisfaction on the part of visitors. - Line of cooperative work between the public and private sectors. .

14. "Integrated Quality System for Tourist Destinations" ACTORS INVOLVED MANAGEMENT Secretariat General for Tourism (SGT) Spanish Federation of Municipalities and Provinces (FEMP) THE DESTINATION Managing Body: AGICATUR Beneficiaries: Companies, services, visitors, local residents, etc. ALLIANCES Green Spain's Fishing Towns Cities of Green Spain Cooperation Network of Towns on the Ruta de la Plata

15. Sectors Involved Beaches Other services Local Police Taxis Tourist transport Restaurants Guides Marina Shops Convention Centre Visitable Tourist Interest Centres Natural areas Country cottages Ski resorts Camping sites PCO’s Bars and cafes Tourist Information Offices Artisans Hotels Car rentals Sports and leisure activity companies Hostels Convention Bureau Travel agencies "Integrated Quality System for Tourist Destinations" IMPLEMENTATION APPROACH Tourism  The transversal nature of the sector and its scope calls for the coordination, motivation and collaboration of all the actors at the destination. The creation of SCTE Destinos (SICTED) as a product of the Secretariat General for Tourism (SGT) to provide an integrated, permanent quality management system at tourist destinations , combining individual actions and efforts under one overall objective.

17. VIDEO DESCRIPTION OF THE WORKIG METHOD

20. RESULTS FOR 2008 43 Affiliations and companies working on the project 47 No. of companies opting out 266 + 302 taxis Recognised companies in 2008 NUMBER OF COMPANIES "Integrated Quality System for Tourist Destinations"

23. Thank you for your attention