1. • Vietnam National Administration
of Tourism
• Ho Chi Minh City Department of
Tourism
• VINEXAD – Vietnam Trade Fair
& Advertising Co.
• Informa Exhibitions
ORGANIZED BY SUPPORTED BY ENDORSED BY
• Ministry of Tourism, Cambodia
• Ministry of Information, Culture and
Tourism, Lao PDR
• Ministry of Hotels & Tourism, Myanmar
• Ministry of Tourism & Sports, Kingdom
of Thailand
• Ministry of Culture, Sports &
Tourism, Vietnam
• People’s Committee of Ho Chi Minh City
www.itehcmc.com International.Travel.Expo ITE HCMC 2016 ITE HCMC
8 - 10 September 2016
Saigon Exhibition & Convention Center
Ho Chi Minh City, Vietnam
ITE HCMC
2016 The 12th International Travel Expo
Ho Chi Minh City
Your gateway to
tourism in Asia

2. On behalf of the Ministry of Culture, Sports and
Tourism of the Socialist Republic of Viet Nam, it is with
great pride and honor, I welcome all distinguished
guests, delegates and trade professionals from
domestic and international tourism and travel
organizations participating in the 12th edition of the International
Travel Expo Ho Chi Minh City – ITE HCMC 2016.
ITEHCMChasestablisheditselfasVietnam’skeyannualinternational
tourism event. ITE HCMC has been an opportunity for countries in
the Mekong Basin including Cambodia, Laos, Myanmar, Thailand,
Vietnam and international organizations to gather in Ho Chi Minh
City. This event is the ideal networking platform for travel enterprises
to showcase their quality products and services, to encourage
competitiveness and promote tourism, business exchange not only
in Mekong region but also for countries and travel cities from Asia
Pacific region and beyond.
Following eleven successful consecutive events, ITE HCMC
has actively contributed to the strong development in regional
cooperation in the field of tourism, enhancing the promotion of the
countries, people and cultures of ASEAN countries contributing to
sustainable development of tourism industry and the ASEAN region.
In 2016, ITE HCMC will be back - bigger and better than ever
before, upgrading in terms of space; quality of products; brands
with the aim of developing the travel market. The annual ITE
HCMC is becoming an effective trade platform for both domestic
and international enterprise to share, discuss and cooperate for
both inbound and outbound travel business in Vietnam and the
Mekong Region.
We invite you to lend your support and look forward to seeing you
at ITE HCMC 2016. We wish the event greatest success, as well
as fruitful results for all participating domestic and international
exhibitors and sponsors.
• The largest event of its kind in the whole of Mekong
Sub Region for both Inbound & Outbound.
• An event with international standing participated by
sponsors and exhibitors from over 45 countries,
states, provinces and cities.
• Recognized as Vietnam’s one and only National
Tourism Event by the Vietnam Ministry of Culture
Sports & Tourism.
• The only travel event endorsed by the Tourism
Alliance of all 5 countries in the Mekong region –
Cambodia, Laos, Myanmar, Thailand and Vietnam.
Exhibition Space : 6500 sqm
Exhibiting Companies & Brands : 250+
Hosted Buyers : 200
Hosted Media : 13
Number of business matching : 5,320
Visitors : 25,623+
Trade Visitors : 11,169
Public Visitors : 14,454
Countries : 32+ countries
& regions
Inbound and Outbound Activities:
Regional Hosted Buyer/Media Programme
International Hosted Buyer/Media Programme
Buyer-Seller Meetings
Business Matching and Online Pre-Appointments
Social Events:
Grand Opening Ceremony, Gala Dinner
8th Mekong Tourism Alliance Awards
Networking Luncheons, Dinners and Functions
Pre and Post-Show Tours
Seminar & Activities:
Seminar on Key Tourist Market Respective
Roadshows for Destination
Public:
Travel Fun Fair Day (for all public visitors)
Hoang Tuan Anh
Member of the Central Party Committee
Minister - Ministry of Culture,
Sports and Tourism,
Socialist Republic of Vietnam
Welcome Message
About ITE HCMC
ITE HCMC 2015 at a glance
Event Highlights
Why ITE HCMC?
Of exhibitors felt that the exhibition was a
good platform to penetrate new markets
69%
82%
80%
80%
90%
88%
Of exhibitors launched/marketed new
products and services at the exhibition
Of the exhibitors stated that the exhibition was good to
strengthen current market presence/customer relationships
Of the exhibitors stated that exhibition helped to raise the
profile of their company
Of the exhibitors managed to successfully
generate new sales leads
Of exhibitors felt that the exhibition was a good
opportunity to gain new customers/partners
Dong Khoi

3. Australia
Malaysia Brunei
U.S.A
United Kingdom
South Korea
Afghanistan
Thailand
Myanmar
India
Japan
Laos
France
Germany
Czech Republic
Poland
Nigeria
Lithuania
Canada
Philippines
Maldives
Israel
Turkey
Spain
Italy
Russia
Cambodia
Vietnam
China Taiwan
Indonesia
Bulgaria
U.A.E
• Accommodation / Hotels
/ Resorts
• Advice / Consultancy
• Association / Institution
• Attractions / Theme Parks
/ Museums
• Luxury Travel / Golf Tours
/ Cruises
• Medical Tourism
(Health / Aesthetics)
• Spa & Wellness
(Massage Centre )
• Tourism Organization / Tourism
• Affluent Travelers / Public
• Bulk Buyers
• Companies with Incentive
• Event Planners
• FIT and GIT Organisers
and Buyers
• Incentive Houses Programmes
Importance of joining ITE HCMC
Exhibition Purpose Exhibitor Profile
Visitor Profile
Role of Visitors on their
company’s purchase decision
2% Advisory
3% Others
9% Recommend only
15% Co-Decides
71% Decides
Gain new customers/partners
Raise your company profile
Strengthen current market presence/
customer relationships
Source for new markets/
Market penetration
Launch Products/Services
Prepare deals/Close contracts
ITE HCMC is a
great platform to
put your products
on display.
Ramesh Patnair,
DISCOVERY
TRAVEL LLC,
UAE
ITE HCMC’s status
and scope has been
upgraded, attracted
a lot of relevant
visitors and many
quality activities
from exhibitors in
recent years. ITE is
an ideal platform for
travel professionals
to introduce their
products and services
to the market.
Mr. Tran Doan The Duy,
VIETRAVEL
80.2%
84%
73.5%
70.4%
59.3%
71.6%
Countries
• Business Travel / Corporate
Incentive Promotion
• Convention / Exhibition
/ MICE Organizer
• Cultural / Eco-Tourism
• Edu-Tourism / International
Student Recruitment
• Education / Training Provider
• Tour Operator / Travel Agency
• Transportation / Airline / Carriers
• Travel Related Products
and Services
• Travel Technology
• Meeting Planners
• Corporate Travel Managers
• Destination Management
• MICE Organisers
• Tour Operators Companies
• Travel Agents
5% Not very Important
23% Critical
72% Fairly Important
My experience is
quite nice to attend
this fair. I’d like to
come again. ITE
help us to know
more about the
travel field and
help us to grow
our business.
Thank you!
Vijay Pal, MAGADH
TRAVELS & TOURS,
India
A good selection
of destination
experiences,
operators to fulfill
our needs
especially in
Mekong Regions,
heritage products,
suppliers.
Maureen Brennan,
INCENTIVE
CONNECT
INTERNATIONAL,
Australia
It’s very exciting
to be parted of
ITE 2015
Dinh Cong Tuan,
MY DESTINATION
VIETNAM

4. CALL US TODAY AND SPEAK TO OUR TEAM
Shell scheme includes:
• Fascia board with Company Name and
Stand Number.
• Back and side white laminated partitions of
2.5m height.
• Needle-punch carpet, 1 information counter,
2 chairs and 1 waste bin.
• One 5A/220V single phase power point and 2
fluorescent lights
Mr. Pham Huy Hoai
Senior Project Manager
HP: +849 0387 0917
DID: +848 3910 0306 (Ext. 113)
Email: huyhoai.pham@informa.com
For International
Ms. Ella Qin
Marketing Manager
DID: +86 10 6562 3315
Email: ella.qin@informa.com
For Local
Ms. Linh Pham
Marketing Executive
DID: +848 3910 0306
Email: linh.pham@informa.com
Shell Scheme: USD 424 per SQM
Project Management, Booth Sales
And Sponsorship Enquiries
Marketing & Media
Hosted Buyer Programme: ite.hostedbuyer@informa.com
Raw Space: USD 363 per SQM
Comprehensive Marketing
& Communication Strategy
• Tactical coverage with advertising and editorials in
leading trade and online media
• Regular newsletters related to the event, pre-
registration reminders and delivered to over
20,000 qualified contacts
• ITE HCMC’s website – a one-stop service
platform – is regularly updated with exhibition
and industry news
• Through the active use of social media, ITE HCMC
has built a strong community
• The Informa team has good relationship with press
and key partners who are invited to meet with the
team and get the latest updates on ITE.
Sponsorship Opportunities
ITE HCMC is now established in the industry calendar
as region’s largest and most established travel event.
The sponsorship opportunities available at the
event enhance brand exposure among the industry
professionals attending so you can meet your business
objectives whilst sending a strong message to your
competitors.
Make your brand, product or service go further at ITE
HCMC 2016. There are many options including digital,
pre-event and at-event items, all designed to target a
defined and relevant audience. Bespoke packages can
be built to suit your company’s marketing objectives and
budget. Contact us now to explore the options.
BOOK YOUR SPACE TODAY for a premier location!
Taiwan
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