5. SEVERE FIXATION WITH
THe DaMn CoMPaNy
WELCOME TO LIGHTHOUSE
FINANCIAL PL ANNING!
We are CERTIFIED FINANCIAL PLANNERS. We take a whole-life
approach to mapping the financial goals of our clients. Because
we are fee-only, our only job is to make sure our clients are
making the best choices. We don’t sell any products and do not
receive commission for our investment advice or our financial
recommendations. Why go with us? Our attention to detail and
development of relationships with our clients is unparalleled.
We’d love to have you join us...
7. OVERWHELMING NEED TO SAY
EVERYTHING ON THE
FiR ST PaGE
Everything can’t come first.
Your home page or landing page should
present an offer and a reason
to take advantage of it.
It sounds simple because it is.
17. LACK OF INTELLIGENT
QueSTioNs
You shouldn’t trust a writer with
all the answers.
A smart copywriter is
going to ask smart questions.
18. DOESN’T KNOW SQUAT ABOUT
SeO
You don’t want to use tricks to get clicks,
but you do want to use the
right words in the right places.
Get a copwriter who gets it.
19. DOESN’T KNOW SQUAT ABOUT
SeO
You don’t want to use tricks to get clicks,
but you do want to use the
right words in the right places.
Get a copwriter who gets it.
21. AWKWARD REPETITION OF
KeYWoR DS
To gain an understanding of auto insurance
you should contact one of our professional,
trained auto insurance specialists. At that time,
one of our auto insurance experts will help
assess your auto insurance needs and deliver
a customized plan to lower your auto insurance
costs.
Click here for a free auto insurance consultation.
23. INCLINATION TO CITE COPYWRITING
FoR MuLaS
A ton of magic formulas
=
a half-ounce of creative talent.
If you don’t have a formula company,
don’t fall for copywriting formulas.
31. AN IRRESISTIBLE COMPULSION TO HIGHLIGHT
FeaTuReS
Speeds, feeds, ingredients,
years of experience, and so on.
Features will fail you.
Benefits bring the buyers.
43. DON’T BE
aFRaiD
Text
YOU KNEW THIS WAS COMING...
MeeT
BaR RY FeLDMaN
44. FELDMAN
CReaTiVe
Point your browser to
FeldmanCreative.com
for all your online marketing needs.
Owner Barry Feldman has been a
copywriter and creative director since
“Friday the 13th: Part VII” was released.
You had to know this was coming.
45. FELDMAN
CReaTiVe
A seasoned storyteller,
Barry will help you create ultra-magnetic content
and offer pointers to sharpen your site, attract and
engage prospects, nurture relationships,
generate sales, and build loyal brand advocates.
You had to know this was coming.