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Recruiting in a Networked World - Workshop Series

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Our first workshop, Employer Branding 2.0, will dispel the common recruiting myth that "Everyone wants to work for our company". We\'ll explore how recruitment is really all about marketing. You\'ll come away with practical tactics for writing job descriptions that inform and inspire readers...and learn affordable ways to promote your culture and become an employer of choice.

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Recruiting in a Networked World - Workshop Series

  1. 1. Recruiting in a Networked world Presented by:
  2. 2. Presented by:
  3. 3. Presented by:
  4. 4. Workshop 1: Employer Branding 2.0 Presented by:
  5. 5. Presentation Outline How to be an employer of choice How to turn ‘jobs’ into ‘opportunities’ Why your career page should show your human side
  6. 6. Presentation Outline How to be an employer of choice How to turn ‘jobs’ into ‘opportunities’ Why your career page should show your human side I prefer to show my bird side
  7. 7. How to be an employer of choice My advice? Offer cat-proof cubicles
  8. 8. Why employer branding matters
  9. 9. Why employer branding matters A healthy employer brand attracts great (not just good) employees and helps retain your top people.
  10. 10. Why employer branding matters A healthy employer brand attracts great (not just good) employees and helps retain your top people. Aligns HR with the interests of the CEO - and the company as a whole. I graduated Summa Cum Featheri
  11. 11. Your employer brand is the sum of two things
  12. 12. Your employer brand is the sum of two things Your Employee Value Proposition
  13. 13. Your employer brand is the sum of two things Your The ‘Halo’ Employee Value Effect Proposition
  14. 14. Your employer brand is the sum of two things Employer Brand
  15. 15. Employer brand is a form of ‘he-said, she-said’ I have an interview at Birds r’ Us
  16. 16. Employer brand is a form of ‘he-said, she-said’ Wow! Birds r’ Us! I hear good things about them.
  17. 17. Employer brand is a form of ‘he-said, she-said’ Really? Like what?
  18. 18. Employer brand is a form of ‘he-said, she-said’ I heard that they won an award and hired dozens of people last year.
  19. 19. Employer brand is a form of ‘he-said, she-said’ Oh yeah?
  20. 20. Employer brand is a form of ‘he-said, she-said’ Yep. Hey, do you know if they are looking for salespeople?
  21. 21. Don’t drink the kool-aid! Unless your company starts with a ‘G’ and rhymes with oogle, nobody knows who you are
  22. 22. Don’t drink the kool-aid! CognoVision Solutions Unless your company starts with a ‘G’ and rhymes with oogle, nobody knows who you are
  23. 23. Don’t drink the kool-aid! CognoVision Solutions Darwin Dimensions Unless your company starts with a ‘G’ and rhymes with oogle, nobody knows who you are
  24. 24. Don’t drink the kool-aid! CognoVision Solutions Darwin Dimensions Unless your company Metranome starts with a ‘G’ and rhymes with oogle, nobody knows who you are
  25. 25. Small companies have to work smarter!
  26. 26. Small companies have to work smarter!
  27. 27. Small companies have to work smarter!
  28. 28. Small companies have to work smarter!
  29. 29. Small companies have to work smarter!
  30. 30. Small companies have to work smarter!
  31. 31. Small companies have to work smarter!
  32. 32. Small companies have to work smarter!
  33. 33. Employer branding is like marketing Oh ya? Well Nice hat, Einstein skinny ties are sooo 1983
  34. 34. How to start Employer branding now! Get a digital facelift Listen to your ‘customers’ Follow the leaders Candidate experience I’m a top 10 flock leader!
  35. 35. Set long term goals! 1000 Twitter followers in 12 months 1000 email addresses of potential ‘A-list’ hires 5 postings on niche job boards 3 mini-blogs on your career page Do Canadians get an ‘Eh’ list?
  36. 36. How to turn ‘jobs’ into ‘opportunities’
  37. 37. 4 ways to improve job descriptions
  38. 38. 4 ways to improve job descriptions Talk about the ‘opportunity’
  39. 39. 4 ways to improve job descriptions Talk about the ‘opportunity’ Say what they will get to do
  40. 40. 4 ways to improve job descriptions Talk about the ‘opportunity’ Say what they will get to do Speak in the second-person
  41. 41. 4 ways to improve job descriptions Talk about the ‘opportunity’ Say what they will get to do Speak in the second-person Talk positively about your company
  42. 42. Original job description This privately held, VC-backed vendor of Systems Management solutions has a growing number of Global 3000 clients. Serving industries as diverse as Financial Services, Telecom, Oil & Gas, Technology and Managed Services, CiRBA enables cost-effective virtualization and consolidation. We are seeking a Product Manager to join the Product Management Team. As product manager, you will articulate product features from existing ideas, and help to develop new ideas based on your consolidation and virtualization industry experience, and your contact with partners, customers and prospects. You must possess a unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality.
  43. 43. How do you get there? Identify your target candidate Put yourself in their shoes Speak to their specific needs and desires Be friendly, but formal But I don’t even wear shoes!
  44. 44. Make it a team approach
  45. 45. Make it a team approach Talk to hiring managers
  46. 46. Make it a team approach Talk to hiring managers Poll employees
  47. 47. Make it a team approach Talk to hiring managers Poll employees Learn about current and future projects
  48. 48. Make it a team approach Talk to hiring managers Poll employees Learn about current and future projects Work with marketing
  49. 49. What’s different? About the Company Few companies are hotter than CiRBA right now. With another round of funding behind it and top-tier partners lined up alongside, this company is out-thinking and out-executing the competition. The executive team are proven veterans and the company expects to grow by almost 100% in 2008. The Opportunity Put your stamp on a sizzling product and company that isn’t simply leading its market, it’s shaping it. This role blends long-term vision, strategic decision-making, and hands-on tactical savvy. Your industry experience will give you perspective; feedback from partners, customers and prospects will help turn perspective into ideas, and your expertise will turn ideas into well-executed success. It’s the kind of job that has you racing to work on a Monday morning. There are a dozen reasons why CiRBA has been recognized as the #1 virtualization vendor to watch in 2008. Your gusto, big-picture vision and tactical skill could be reason 13.
  50. 50. The counter argument
  51. 51. The counter argument Now we’re swamped with resumes
  52. 52. The counter argument Now we’re swamped with resumes Some positions are just dull
  53. 53. The counter argument Now we’re swamped with resumes Some positions are just dull Our process will be slowed down
  54. 54. The counter argument Now we’re swamped with resumes Some positions are just dull Our process will be slowed down I’m not a professional writer These girls are pretty smart!
  55. 55. Why your career page should show your human side I prefer a side of hummus, frankly.
  56. 56. You are your career page Perception
  57. 57. You are your career page Perception Attract Scare the Show it off customers competition
  58. 58. You are your career page Perception Scare the Show it off competition
  59. 59. You are your career page Perception Scare the competition
  60. 60. You are your career page Perception
  61. 61. Uninspiring career page
  62. 62. Uninspiring career page What a snore
  63. 63. inspiring career page Is there a Freshbirds? I’d work there.
  64. 64. inspiring career page Is there a Freshbirds? I’d work there.
  65. 65. inspiring career page Is there a Freshbirds? I’d work there.
  66. 66. inspiring career page Is there a Freshbirds? I’d work there.
  67. 67. inspiring career page Is there a Freshbirds? I’d work there.
  68. 68. inspiring career page Is there a Freshbirds? I’d work there.
  69. 69. inspiring career page Is there a Freshbirds? I’d work there.
  70. 70. inspiring career page Is there a Freshbirds? I’d work there.
  71. 71. inspiring career page Is there a Freshbirds? I’d work there.
  72. 72. inspiring career page Is there a Freshbirds? I’d work there.
  73. 73. inspiring career page Is there a Freshbirds? I’d work there.
  74. 74. inspiring career page Is there a Freshbirds? I’d work there.
  75. 75. inspiring career page Is there a Freshbirds? I’d work there.
  76. 76. inspiring career page Is there a Freshbirds? I’d work there.
  77. 77. inspiring career page Is there a Freshbirds? I’d work there.
  78. 78. inspiring career page Is there a Freshbirds? I’d work there.
  79. 79. inspiring career page Is there a Freshbirds? I’d work there.
  80. 80. inspiring career page Is there a Freshbirds? I’d work there.
  81. 81. inspiring career page Is there a Freshbirds? I’d work there.
  82. 82. inspiring career page Is there a Freshbirds? I’d work there.
  83. 83. inspiring career page Is there a Freshbirds? I’d work there.
  84. 84. Career page ‘must-haves’
  85. 85. Career page ‘must-haves’ Specific outline about your company
  86. 86. Career page ‘must-haves’ Specific outline about your company Concrete examples of why your employees are the best
  87. 87. Career page ‘must-haves’ Specific outline about your company Concrete examples of why your employees are the best Tell the company story
  88. 88. Career page ‘must-haves’ Specific outline about your company Concrete examples of why your employees are the best Tell the company story Post your current job openings with full job descriptions
  89. 89. Career page ‘must-haves’ Specific outline about your company Concrete examples of why your employees are the best Tell the company story Post your current job openings with full job descriptions Personalized contact information
  90. 90. Career page ‘must-haves’ Specific outline about your company Concrete examples of why your employees are the best Tell the company story Post your current job openings with full job descriptions Personalized contact information Google Street View These were all my ideas
  91. 91. career pages that go the extra mile I love these ideas!
  92. 92. career pages that go the extra mile I love these ideas!
  93. 93. career pages that go the extra mile I love these ideas!
  94. 94. career pages that go the extra mile I love these ideas!
  95. 95. career pages that go the extra mile I love these ideas!
  96. 96. career pages that go the extra mile I love these ideas!
  97. 97. career pages that go the extra mile I love these ideas!
  98. 98. career pages that go the extra mile I love these ideas!
  99. 99. career pages that go the extra mile I love these ideas!
  100. 100. career pages that go the extra mile I love these ideas!
  101. 101. career pages that go the extra mile I love these ideas!
  102. 102. career pages that go the extra mile I love these ideas!
  103. 103. career pages that go the extra mile I love these ideas!
  104. 104. career pages that go the extra mile I love these ideas!
  105. 105. career pages that go the extra mile I love these ideas!
  106. 106. career pages that go the extra mile I love these ideas!
  107. 107. Where do you go from here?
  108. 108. Where do you go from here? The changing role of HR
  109. 109. Where do you go from here? The changing role of HR Build a business case for strategic recruiting
  110. 110. Where do you go from here? The changing role of HR Build a business case for strategic recruiting Social media tools and how you use them
  111. 111. Where do you go from here? The changing role of HR Build a business case for strategic recruiting Social media tools and how you use them Stay tuned. Our next workshop will have more! Are we done yet!
  112. 112. Resources
  113. 113. Resources It’s not you, it’s me: A blind date guide to job descriptions that don’t suck By Trevor Stafford
  114. 114. Resources It’s not you, it’s me: A blind date guide to job descriptions that don’t suck By Trevor Stafford Employer brands and why your foosball table doesn’t matter By Kristina McDougall
  115. 115. Resources It’s not you, it’s me: A blind date guide to job descriptions that don’t suck By Trevor Stafford Employer brands and why your foosball table doesn’t matter By Kristina McDougall Twitter Search: http://search.twitter.com
  116. 116. Resources It’s not you, it’s me: A blind date guide to job descriptions that don’t suck By Trevor Stafford Employer brands and why your foosball table doesn’t matter By Kristina McDougall Twitter Search: http://search.twitter.com TweetDeck: http://www.tweetdeck.com
  117. 117. Resources It’s not you, it’s me: A blind date guide to job descriptions that don’t suck By Trevor Stafford Employer brands and why your foosball table doesn’t matter By Kristina McDougall Twitter Search: http://search.twitter.com TweetDeck: http://www.tweetdeck.com Innovative HR Bloggers: http://www.blogging4jobs.com
  118. 118. Resources It’s not you, it’s me: A blind date guide to job descriptions that don’t suck By Trevor Stafford Employer brands and why your foosball table doesn’t matter By Kristina McDougall Twitter Search: http://search.twitter.com TweetDeck: http://www.tweetdeck.com Innovative HR Bloggers: http://www.blogging4jobs.com Google Alerts: http://www.google.com/alerts
  119. 119. Resources It’s not you, it’s me: A blind date guide to job descriptions that don’t suck By Trevor Stafford Employer brands and why your foosball table doesn’t matter By Kristina McDougall Twitter Search: http://search.twitter.com TweetDeck: http://www.tweetdeck.com Innovative HR Bloggers: http://www.blogging4jobs.com Google Alerts: http://www.google.com/alerts Red Canary: http://www.redcanary.ca
  120. 120. Resources It’s not you, it’s me: A blind date guide to job descriptions that don’t suck By Trevor Stafford Employer brands and why your foosball table doesn’t matter By Kristina McDougall Twitter Search: http://search.twitter.com TweetDeck: http://www.tweetdeck.com Innovative HR Bloggers: http://www.blogging4jobs.com Google Alerts: http://www.google.com/alerts Red Canary: http://www.redcanary.ca The Laudi Group: http://www.laudi.com
  121. 121. Thanks for coming!! Presented by:

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