Content Marketing Hacks That Will Help You Stand Out

Ross Simmonds
Ross SimmondsDigital Strategist | Entrepreneur | Blogger & Speaker
CONTENT
MARKETING

HACKS
THAT WILL HELP YOU

STAND OUT
Ross Simmonds

www.rosssimmonds.com
Video is Content.
Tweets are Content.
Contests are Content.
Blog Posts are Content.
Instead of spending billions of dollars
on billboards and radio, the best
brands are putting their dollars into
rich, compelling content.
“

All advertisers need a lot more content so
that they can keep the engagement with
consumers fresh and relevant, because
of the 24/7 connectivity.

”

– Jonathan M,
VP Global Advertising Strategy Coca Cola
1.

WRITE YOUR
HEADLINES LAST

CONCEPT
Committing yourself to a title before actually writing the
post forces you to stay inside a bubble. It’s always good to
have a concept, or at least an underlying message, that you
want to write, but never look at your title as a concrete rule.
1.

WRITE YOUR
HEADLINES LAST

TAKE AWAY

“Rules are meant to be broken, and it’s
those who break them that shine.”
2.RELATIONSHIPS
EMBRACE BLOGGER

CONCEPT
Relationships all play a role in making a business work. In
marketing, a new wave of relationships between brands and
bloggers are becoming more and more important.
2.RELATIONSHIPS
EMBRACE BLOGGER

TAKE AWAY
Sure, bloggers’ style is different and the content they write
isn’t always up to “journalism standards”, but the influence
that these bloggers have cannot be denied.
3.INFOGRAPHICS
CREATE

VALUE DRIVEN

CONCEPT
Take the time to think about your target audience and truly
understand what type of visual you could create that they
would find real value in. Create an infographic that is worth
being printed and shared.
3.INFOGRAPHICS
CREATE

VALUE DRIVEN

TAKE AWAY
When you build an infographic that has a sense of value,
people share it. The death of the infographic has been greatly
exaggerated as great infographics still have the ability to cut
through the noise.
4.ADD CREDIBILITY
USE

THIRD PARTIES TO

CONCEPT
When possible, use a third party throughout your content in
the form of research and academic studies. The use of
research to confirm a point is a great way to demonstrate this
content took effort to create.
4.ADD CREDIBILITY
USE

THIRD PARTIES TO

TAKE AWAY
People love a third party confirmation. Especially if the third
party is someone who, in their mind, carries a significant
amount of credibility or authority.
5.GUEST POSTS
CREATE AWESOME

CONCEPT
Understanding the existing audience of the channel, showing
examples that add credibility, and embracing reader feedback
will ensure that the post strengthens your brand.
5.GUEST POSTS
CREATE AWESOME

TAKE AWAY
Too many brands and businesses are embracing quantity over
quality with the hope of backlinks, instead of putting quality
content in front of a new audience.
6.FOR THE MEDIA
BUILD CONTENT

CONCEPT
Media coverage not only gives you a wide reach into a new
audience, it also gives your brand a sense of credibility. It’s a
great way to put your brand in front of an audience that is
engaged with your story.
6.FOR THE MEDIA
BUILD CONTENT

TAKE AWAY
You need to tell an interesting story if you want people to talk
about you in the media or on social media. It’s not enough to
blend in. You need to strive to stand out.
7.

NICHE CONTENT.
NICHE DIRECTORIES.

CONCEPT
The internet is filled with passionate individuals.  As such,
identifying where your audience is spending their time and
creating content specifically for them, is a great approach to
driving content marketing success.
7.

NICHE CONTENT.
NICHE DIRECTORIES.

TAKE AWAY
Understanding your audience is one of the most important
pieces of marketing. Ask yourself what your audience is
interested in and then do the research to find out where they
spend their time.
8.

ALWAYS USE
SHARE PLUGINS

CONCEPT
Social sharing plugins are a key asset for any piece of content
you’re looking to spread. If you want your content to get
shared on Twitter, Facebook or LinkedIn – Integrate social
sharing buttons.
8.

ALWAYS USE
SHARE PLUGINS

TAKE AWAY
It’s a simple idea, but it’s one that is often overlooked.
9. PRESS SEND
COLLECT EMAILS

CONCEPT
In today’s day and age, email is a very personal form of
communication. When a brand sends out a tweet, they are
sharing that content with the world. When a brand sends a
potential customer an email, it comes off as more
personalized.
9. PRESS SEND
COLLECT EMAILS

TAKE AWAY
Studies have shown that email can play a significant role in
customer retention and acquisition.
MAKE YOUR

CONTENT STAND OUT.
9 SIMPLE HACKS

Write Your Headline Last
Embrace Blogger Relationships
Create Value Driven Infographics
Use Third Parties to Add Credibility
Create Awesome Guest Posts
Build Content for the Media
Niche Content. Niche Directories.
Always Use Share Plugins
Collect Emails. Press Send.
INTERESTED IN LEARNING MORE?
Look out for my e-book
Stand Out: A Content Marketing Guide
With click-through rates on online ads
plummeting and the amount of
competition increasing, businesses are
looking for results. In a world where
there is more noise than ever before, it’s
important to create content worth
reading, creating and sharing.
www.standoutguide.com
ROSS SIMMONDS
www.rosssimmonds.com

@TheCoolestCool
1 of 25

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Content Marketing Hacks That Will Help You Stand Out

  • 1. CONTENT MARKETING HACKS THAT WILL HELP YOU STAND OUT Ross Simmonds www.rosssimmonds.com
  • 2. Video is Content. Tweets are Content. Contests are Content. Blog Posts are Content.
  • 3. Instead of spending billions of dollars on billboards and radio, the best brands are putting their dollars into rich, compelling content.
  • 4. “ All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because of the 24/7 connectivity. ” – Jonathan M, VP Global Advertising Strategy Coca Cola
  • 5. 1. WRITE YOUR HEADLINES LAST CONCEPT Committing yourself to a title before actually writing the post forces you to stay inside a bubble. It’s always good to have a concept, or at least an underlying message, that you want to write, but never look at your title as a concrete rule.
  • 6. 1. WRITE YOUR HEADLINES LAST TAKE AWAY “Rules are meant to be broken, and it’s those who break them that shine.”
  • 7. 2.RELATIONSHIPS EMBRACE BLOGGER CONCEPT Relationships all play a role in making a business work. In marketing, a new wave of relationships between brands and bloggers are becoming more and more important.
  • 8. 2.RELATIONSHIPS EMBRACE BLOGGER TAKE AWAY Sure, bloggers’ style is different and the content they write isn’t always up to “journalism standards”, but the influence that these bloggers have cannot be denied.
  • 9. 3.INFOGRAPHICS CREATE VALUE DRIVEN CONCEPT Take the time to think about your target audience and truly understand what type of visual you could create that they would find real value in. Create an infographic that is worth being printed and shared.
  • 10. 3.INFOGRAPHICS CREATE VALUE DRIVEN TAKE AWAY When you build an infographic that has a sense of value, people share it. The death of the infographic has been greatly exaggerated as great infographics still have the ability to cut through the noise.
  • 11. 4.ADD CREDIBILITY USE THIRD PARTIES TO CONCEPT When possible, use a third party throughout your content in the form of research and academic studies. The use of research to confirm a point is a great way to demonstrate this content took effort to create.
  • 12. 4.ADD CREDIBILITY USE THIRD PARTIES TO TAKE AWAY People love a third party confirmation. Especially if the third party is someone who, in their mind, carries a significant amount of credibility or authority.
  • 13. 5.GUEST POSTS CREATE AWESOME CONCEPT Understanding the existing audience of the channel, showing examples that add credibility, and embracing reader feedback will ensure that the post strengthens your brand.
  • 14. 5.GUEST POSTS CREATE AWESOME TAKE AWAY Too many brands and businesses are embracing quantity over quality with the hope of backlinks, instead of putting quality content in front of a new audience.
  • 15. 6.FOR THE MEDIA BUILD CONTENT CONCEPT Media coverage not only gives you a wide reach into a new audience, it also gives your brand a sense of credibility. It’s a great way to put your brand in front of an audience that is engaged with your story.
  • 16. 6.FOR THE MEDIA BUILD CONTENT TAKE AWAY You need to tell an interesting story if you want people to talk about you in the media or on social media. It’s not enough to blend in. You need to strive to stand out.
  • 17. 7. NICHE CONTENT. NICHE DIRECTORIES. CONCEPT The internet is filled with passionate individuals.  As such, identifying where your audience is spending their time and creating content specifically for them, is a great approach to driving content marketing success.
  • 18. 7. NICHE CONTENT. NICHE DIRECTORIES. TAKE AWAY Understanding your audience is one of the most important pieces of marketing. Ask yourself what your audience is interested in and then do the research to find out where they spend their time.
  • 19. 8. ALWAYS USE SHARE PLUGINS CONCEPT Social sharing plugins are a key asset for any piece of content you’re looking to spread. If you want your content to get shared on Twitter, Facebook or LinkedIn – Integrate social sharing buttons.
  • 20. 8. ALWAYS USE SHARE PLUGINS TAKE AWAY It’s a simple idea, but it’s one that is often overlooked.
  • 21. 9. PRESS SEND COLLECT EMAILS CONCEPT In today’s day and age, email is a very personal form of communication. When a brand sends out a tweet, they are sharing that content with the world. When a brand sends a potential customer an email, it comes off as more personalized.
  • 22. 9. PRESS SEND COLLECT EMAILS TAKE AWAY Studies have shown that email can play a significant role in customer retention and acquisition.
  • 23. MAKE YOUR CONTENT STAND OUT. 9 SIMPLE HACKS Write Your Headline Last Embrace Blogger Relationships Create Value Driven Infographics Use Third Parties to Add Credibility Create Awesome Guest Posts Build Content for the Media Niche Content. Niche Directories. Always Use Share Plugins Collect Emails. Press Send.
  • 24. INTERESTED IN LEARNING MORE? Look out for my e-book Stand Out: A Content Marketing Guide With click-through rates on online ads plummeting and the amount of competition increasing, businesses are looking for results. In a world where there is more noise than ever before, it’s important to create content worth reading, creating and sharing. www.standoutguide.com