“As an inbound marketer, I’m allabout ﬁnding ways to draw peoplein instead of interrupt them to getmy message heard.It often feels like events are justtotally contrary to the inboundmarketing methodology.I don’t think it needs to be thatway.”Rachel SprungBrand & Buzz Coordinator @ HubSpot
What’s everyoneelse expected to doat your next event?…don’t do that.
So…how are you supposedto stand out and beremembered?
Cheer up…Here’s ﬁve great ways to transform yournext marketing event.
1Create a unique campaign for the event.Come up with something new and fresh that ties yourvalue proposition into what you’re trying toaccomplish at the show.Release corresponding ebooks, blog posts, and createsocial media teasers in order to create buzz prior tothe event.Keep all print collateral and flag items consistent withcampaign.
2 Be Remarkable.There will be rows upon rows of other vendors, all with similarbooth setups.Here’s how you can be more remarkable at your next trade show.• Feature a cool flag item that creates buzz• Wear matching – but unique – attire• Make your booth…not a booth. But an experience.
3 Create an Awesome Experience.If you’re pushing marketing collateral, or even worse, a sale onattendees, they’re going to feel more like they’re passing a cellphone kiosk at the mall rather than an engaging trade showbooth.In order to have meaningful conversations and make valuableconnections, introduce a little context into the experience.Give them a reason to stop.
4 Be Web Friendly.The overall goal should be to drive people back to yourwebsite. That’s where the true value lies.Since you’ve already built your entire trade show bootharound a new, original offer, your focus should be to driveeveryone who stops by your booth to its correspondinglanding page.Everything from print collateral to your cool flag itemshould direct people back to your website.
5 Enable On-Site Lead Generation.In order to fully integrate inbound marketing intoyour next trade show, it’s critical that you’re ableto generate leads on- site.Don’t count on people calling you back or evenremembering who you are from a business card.Utilize technology. Bring an iPad. If nothing else,come equipped with a laptop. You’re much morelikely to develop a relationship if you havesomething scheduled or downloaded on the spot.