If Account Executives are from Mars,
then the Creative Team is…
FROM A GALAXY FAR, FAR AWAY!
And sometimes, it just feels like we, the creative team,
speak a different language altogether.
Sometimes deadlines are tight.
Sometimes that certain piece of work
has to be reworked.
While the language maybe different,
we’re more than willing to translate.
Here’s how to give us a creative brief that will
make things easier for us (and smoother for you).
It’s a win-win!
TOO MUCH INFORMATION
(it’s called a brief for a reason!)
DON’T: Fill out the brief with unnecessary
details or give us a whole list of pros of the
product to work with.
A good brief eliminates misinterpretations.
A good brief is the difference between
pulling all-nighters and getting it
right the first time, so that we can all go out for a beer.
Care to join us for a round or two?