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How to Build a Perfectly Published Content Sandwich

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Start with an eye-catching top bun, a strong visual to draw the reader in. Add introductory paragraphs—the lettuce, tomato and cheese—to get the reader engaged and ready to keep munching. Smooth transitions are the mustard and mayo that bring everything together. Don’t forget to add substantial value; that’s the meat your customer’s looking for. And finish it all off with a CTA that acts as the bottom bun to finish off the feast.

These tasty tips will help you get on a roll and toast the competition. Because great content—like a great sandwich—should be easy as A-B-C. Or possibly B-L-T.

Published in: Marketing
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