Social media for the auto industry changes and evolves daily ─ making it hard to stay current, let alone relevant. Your automotive business deserves an exceptional digital presence. Reach thousands, create fans, captivate your audience, broadcast your brand, engage your community and define your competitive advantage. It's not about how much you're sharing, it's about WHAT you're sharing. Your fans’ expectations are getting higher & higher. And the quality of content your competitors are sharing is getting better & better. Here are 9 ideas of what to share.

2. We’ve compiled some of our favorite
initiatives so you can make the most out of
your social media efforts in 2015.

3. Because everyone loves to win. Have fun with your page and socialize. There is
roughly one nationally recognized holiday per month, and that’s a good reason to give
away a gift certificate or gas card. Don’t overthink it — simplicity is the key.
Contests

4. Ex. Guess how many items
are in this jar! Closest to the
actual number wins a $100
Gift Certificate to Moving
Targets Auto!

5. Tweet-to-Quote
Be a resource for your potential customers by providing them with a
ballpark average for your most common services. Go the extra mile to
help them out if they ask you to quote a more specific service.

6. Incentivize
platforms

7. While it’s true that fan-gating is no longer allowed by
Facebook, incentivizing your platforms is still possible
and easier than you think. Ask your followers to post a
picture of their visit, and give them 20% off their bill
just because.

8. Combine email
and social media

9. Turn social media fans into
email subscribers and
convert them into sales.

10. Let your customers know who they can
expect to work with, and present them in
the best possible light. (Not like this.)
Highlight your
employees

11. Invite them to your shop for a behind-
the-scenes look — and let them know
they will receive $50 off their next
service if they show you that they are
a fan of your Facebook or a follower
on Twitter.
Have a
“Social Media
Weekend”

12. Ask your customers to provide feedback with
comment cards. When they leave you a good
comment or ask a good question, feature it on
Facebook and thank them/answer it.
Post comment
cards to
Facebook

13. Highlight your
customers’
vehicles

14. People like cars. People love cool cars.
Show them, rinse, repeat.

15. Show off
your work

16. If one of your mechanics did great work this week, feature it
on your pages. Doing so will instill confidence in your
potential customers and your employees. (Your actual
mechanics. No one will believe she works at your shop.)

17. For the best results, spread these out over time, and make sure you utilize all of your
marketing avenues (direct mail, email and social media) to make sure your potential
customers are aware of your specials. That being said, have fun with it — that’s what
social media is all about!