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Uploaded byBarry Feldman
Wimpy web writers
The document criticizes 'wimpy' writers for their reliance on clichés, jargon, and formulaic approaches, which lead to unengaging and ineffective content. It emphasizes the importance of asking questions, being emotionally resonant, and creating compelling and original copy. The document advocates for strong writing that avoids being overly technical or self-centered and encourages creativity and humor.
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Wimpy web writers
- 1. WIMPY WEB WRITERS DO YOU WORK WITH ONE?
- 2. PLEASE, KEEP ANEYE OUT FOR THE... WUSSY WORDSMITHIT JUST AIN’T PRETTY.
- 3. LOOK OUT FORTHIS KINDA’ CRAP IT STINKS.
- 4. WIMPY WRITERS ARECRAZY ABOUT... CLICHES In today’s highly competitive marketplace.... Nobody beats us. Period. PERIOD MEANS User-‐friendly... mission critical... STOP
- 5. WIMPY WRITERS NEVERGET ENOUGH OF... WE & ME Company-‐centric copy gets really boring, really fast. Really.
- 6. WIMPY WRITERS SUFFERFROM... EVERYTHINGITIS Can’t decide what the point is? How about make every one you can think of? No good.
- 7. WIMPY WRITERS STRUGGLEWITH... EMOTION Don’t dare touch me there, you heartless bastard.
- 8. WIMPY WRITERS JACKUP THE... JARGON Check me out. I know big technical words. And I don’t even care that you don’t.
- 9. A WIMPY WRITERIS A... YES MAN Show me a writer that agrees with every word you say and I’ll show you a useless, toothless waste o’ words.
- 10. WIMPY WRITERS DON’TASK ENOUGH... QUESTIONS Super duper writers don’t come flying at you with all the answers. They ask smart questions. Don’t they? WELL THAT THERE IS A MIGHTY NICE QUESTION, SON.
- 11. WIMPY WRITERS SUBSCRIBETO... FORMULAS Effective headline = BS2
- 12. WIMPY WRITERS AREPASSIONATE... PUNSTERS Use a pun, go to jail. Sorry, but we have rules here bud.
- 13. WIMPY WRITERS DON’THAVE A SENSE OF... HUMOR laughing matter. Marketing ain’t no
- 14. WIMPY WRITERS LOVETO FEATURE... FEATURES Buy this because... it’s scalable, affordable, reliable and many other great things that end with bull.
- 15. WIMPY WRITERS AREREALLY INTO... RECYCLING The best ideas are timeless. And portable.
- 16. WIMPY WRITERS AREPOSITIVELY OPPOSED TO... NEGATIVITY You NEVER want to say NEVER because nobody never ever buys into your damn negativity.
- 17. WIMPY WRITERS CALLTHEMSELVES... INDUSTRY EXPERTS Know why? Because you said you were looking for one. Bad call. Find someone who’s an expert at writing.
- 18. WIMPY WRITERS HAVEWEBSITES THAT ARE... UNDER CONSTRUCTION And the best doctors practice out of their garage.
- 19. WIMPY WRITERS KILLTHE COPY WITH... KEYWORDS SEO: the proven way to appeal to all those robots in your market.
- 20. WIMPY WRITERS OFTENDON’T KNOW... SEO Confused now?
- 21. WIMPY WRITERS AREA GREAT BIG... BARGAIN Attention marketers: Bluelight special on aisle 11.
- 22. A REAL WRITERHAS... HE SHE EEW. GROSS. EVEN IF IS A
- 23. MY NAME IS Barry AND I’M NOT AFRAID TO TELL YOU I’M NO WIMPY WRITER. magnetic content HERE CLICK KILLER COPY & CREATIVE DIRECTION!