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Word Power: 11 Techniques for Writing More Persuasive Copy
- WordPower 11TechniquesforWritingMorePersuasiveCopy
- 11WordPowerWords 1Relate2Qualify3Amplify 4Specify5Simplify6Entertain 7Engage8Activate9Prove 10Pacify11Direct @feldmancreative
- Relate @feldmancreative
- Relate Who cares? Where’s it hurt? What’s the dream? When will this matter most? Where does this buyer seek answers? Whom does she trust? What are their questions? What are people saying? Why wouldn’t they buy? How does he do things now? “Develop pathological empathy for your customer. ~_- Ann Handley @feldmancreative
- Pain? Relate @feldmancreative
- Reality. Relate @feldmancreative
- Qualify @feldmancreative
- When you turn some people off, you turn some people on. @feldmancreative
- Qualify This ain’t for you. “It’s too spicy.” @feldmancreative
- Qualify Exclusivity. Only open this if you want to be a great writer. @feldmancreative
- Qualify Got this problem? Still using spreadsheets? @feldmancreative
- Amplify Amplify @feldmancreative
- Amplify Feeling you. @feldmancreative
- Troubles? Amplify @feldmancreative
- Specify @feldmancreative
- Specify Credentials. @feldmancreative
- Facts. Stats. Research. Specify @feldmancreative
- Get this, not that. Specify @feldmancreative
- Simplify Simplify @feldmancreative
- Simplify Speed. @feldmancreative
- Simplify Ease. @feldmancreative
- Entertain @feldmancreative
- You can’t bore people into buying. ~_ @feldmancreative
- Entertain Humor. @feldmancreative
- Entertain People. Stories. @feldmancreative
- Entertain Analogies. Metaphors. @feldmancreative
- Engage Engage @feldmancreative
- Engage Question. Connect. @feldmancreative
- Engage Curiosity gap. @feldmancreative
- Engage Focus on you. @feldmancreative
- Engage Fight for a cause. @feldmancreative
- Ac0vate Activate @feldmancreative
- Actions speak louder than words, but words inspire action. ~_ @feldmancreative
- Activate Verbs rule. @feldmancreative
- Activate Guide. @feldmancreative
- Prove @feldmancreative
- Prove Numbers. @feldmancreative
- Prove (Believable) testimonials. @feldmancreative
- Pacify Pacify @feldmancreative
- Pacify Overcome objections. @feldmancreative
- Pacify You don’t need... @feldmancreative
- Direct Direct @feldmancreative
- Here, now. Direct #ConvCon @feldmancreative
- WordPower 1Relate2Qualify3Amplify 4Specify5Simplify6Entertain 7Engage8Activate9Prove 10Pacify11Direct @feldmancreative
- Askyourself… • Are you feeling your reader? • Did I qualify her? • Is the problem clear? • Was I specific enough to be believable? • Could I make it easier to understand? • Will this keep him interested? • Did I touch her? • Is there action here? • Have I won his trust? • Did I overcome her fears? • Did I tell my prospect what to do? @feldmancreative WordPower
- Word Power Thankyouforjoiningmefor Questions?Emailme: barry@feldmancreative.com